Sunday Musings w/ Shore Branding – 11-22-15

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

Welcome to a Thanksgiving-geared, #SaveThanksgiving special edition of #SundayMusings with Shore Branding.  There has not been too much news or debate – maybe I’m too busy to notice – on retailers opening up on Thanksgiving Day for Black Friday / holiday deals.  I’ve seen a number of Change.org petitions but none of them have necessarily exploded.  

In any case, for those of you celebrating Thanksgiving this coming week, I hope you enjoy it and get to spend time with your friends and family.  Onward to this week’s musings …

#1 –  “Be Thankful for Feedback: Good, Bad, and Indifferent” via Loyalty360.org

Premise: Customers have had polar opposite opinions on retailers opening their doors on Thanksgiving Day.  What is somewhat lost in all of the debate is the value of the feedback these stores have received due to making decisions like this.  Good or bad, listening to the feedback provided by your customers is absolutely critical.  The author provides three tips to consider as you embark on your holiday messaging.  

Thoughts: Well, the crux of our SaveThanksgiving.net efforts really started in a similar spot.  However, the overall theme here, when you pull back the curtain, really is to listen to your customers.  You have to understand the impact of the decisions you make.  

#2 – “3 tips to avoid marketing missteps this holiday season” via imediaconnection.com

Premise: How do retailers keep shoppers involved and engaged throughout the holiday season and beyond?  The author puts together three tips on what retailers can do to sustain their efforts over a longer period of time.  

Thoughts: What really caught my attention is the third tip in this article, “bridge the gap between bricks and clicks”.  If you can’t optimize your customer experience by having both channels work together, then don’t try and focus your efforts on one or the other.  It is incredibly frustrating to have a completely different user experience between the in-store and online.  

#3 – “Izze’s Friendsgiving Campaign Includes Pop-Up Social Events for Millennials” via BrandChannel.com

Premise: Fruit-drink maker Izze is back with a new campaign heading into the holidays, called Friendsgiving.  The brand will be advertising across Amazon, Instagram, and Pinterest as it targets Millennials.

Thoughts: Respectfully, I had no idea that Izze was part of PepsiCo’s portfolio until this week.  I missed last year’s campaign, but I really do like what they are doing as we head into Thanksgiving.  

What brands are using a Thanksgiving-related campaign or hashtag that has caught your attention over the past few weeks?  Please do pass them along!

Tweet of the Week:

Once again, please spread the word and help others who are struggling to put a meal on the table this holiday season.  

For those celebrating Thanksgiving this week, please have a great, yet safe holiday!  #SaveThanksgiving

 

Sunday Musings w/ Shore Branding – 11-8-15

Branding and Digital Marketing

Branding and Digital Marketing

As we head into and through the end of the year, there are a number of different branding efforts taking place.  This week’s #SundayMusings runs the gamut across a few of these holidays as brands have begun their year end marketing campaigns.  

#1 –  “Top hotel bonus points promotions for Thanksgiving week stays” via LoyaltyTraveler.com

Premise: Loyalty Traveler informs its readers of the best hotel travel deals for Thanksgiving week, one of the biggest travel weeks of the year in the US.  

Thoughts: Across all of the major hotel chains – Hilton, Marriott, IHG, etc. – you will be able to find the current promotions and deals in this article.  Depending on your loyalty across each, I’m sure you will be able to find something if you are considering traveling for the Thanksgiving holiday.

#2 – “REI Stores are Closing on Thanksgiving” via REI.com

Thoughts: No premise is needed here.  You have probably seen this announcement from REI, completely closing their stores on Black Friday.  Thank you! #SaveThanksgiving

Even better news … the retailer will be paying its employees as if it is a regular workday and have opted to turn this into a hashtag campaign – #OptOutside.  Well played REI!

#3 – “Why Hallmark is Ditching TV, and Sentimental Ads, for a Bit of Biting Humor this Holiday” via AdWeek.com

Premise: For the first time, Hallmark is abandoning TV advertising for its Keepsake holiday ads, going with an all digital approach.  There are a handful of ads on its microsite for the campaign and the company is using the #KeepsakeIt hashtag for the campaign.  

Thoughts: It pains me to write anything about Christmas here – ahead of Thanksgiving – but I did want to bring to your attention.  It is telling when a brand rich in tradition decides to completely abandon the TV and go all digital.  The times, they are a changin’ …

Tweet of the Week:

 

Self-serving?  Sure.  A good cause?  Absolutely!  Check out the SaveThanksgiving.net online food drive on Feeding America through the link in the tweet above.  Help others who are struggling to put a meal on the table.  Thank you!

Hope you enjoyed this week’s #SundayMusings!

 

Let’s #SaveThanksgiving – 2015

Visit SaveThanksgiving.net and help us ... #SaveThanksgiving Gobble Gobble

Visit SaveThanksgiving.net and help us … #SaveThanksgiving
Gobble Gobble

As we kick off the month of November, Halloween has past and we move into the official holiday season here in the US.  Too often, we find ourselves skipping over my favorite holiday – Thanksgiving – in order to concentrate on Hanukkah, Christmas, and New Years.  Retailers and brands have done this too, continuing to have Black Friday creep into the Thanksgiving holiday on Thursday.  

For the past two years, we have promoted SaveThanksgiving.net and the #SaveThanksgiving hashtag across social media platforms.  This year is no different.  For weeks, I’ve seen retailers starting to decorate for Christmas.  That’s before Halloween people!  Stop it!

However, there is some hope.  Staples announced that after being open on Thanksgiving Day in years past, it will remain closed this year.  I’m hoping that many, if not all, of the retailers that stayed closed in 2014 will remain closed this year as well.  If you hear of others that have changed their tact and will now close their doors on Thanksgiving Day this year, please do let me know.  

What can you do to help?  Glad you asked …

I was thinking about creating a #SaveThanksgiving t-shirt on Booster.com.  If you are interested in purchasing one, please let me know and if a few people reach out to me, I’ll get that up and running immediately.  

Help #SaveThanksgiving!  For more, visit SaveThanksgiving.net and follow our #SaveThanksgiving Pinterest board.  

Thank you!

Sunday Musings w/ Shore Branding – 12-7-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to the latest edition of #SundayMusings!  This week we are going back to Black Friday to take a look at some of the brands that made news for “that day” after Thanksgiving.  Here are the stories that caught my attention:

#1 – “Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All Shopping Traffic, Reports IBM Digital Analytics Benchmark” – via IBM.com

Premise: IBM’s Digital Analytics Benchmark found that more shopping was done via mobile on Thanksgiving and Black Friday than in any year past.  In addition, mobile outpaced PC’s for the first time and hit 52.1% of all online traffic.  On Saturday, IBM released a number of interesting statistics and breakdowns in the article.

Thoughts: A few tidbits from the final results caught my attention:

  1. While phones drove traffic, tablets drove sales – more people were purchasing on a tablet device this year.
  2. Thanksgiving sales continue to be more prevalent and are eating into Black Friday sales.  If you have been reading our articles over the past month or so, you know how I feel about this.  (Stay home on Thanksgiving also means talking to your friends and family, not staring at the computer.  SaveThanksgiving.net)
  3. Apple outpaced Android across three different metrics in Black Friday sales.  Here is a second article from Fortune focusing a little bit more on these numbers.

[Read more…]

Sunday Musings w/ Shore Branding – 11-23-14

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

This week’s #SundayMusings is near and dear to our heart as we focus on the Thanksgiving holiday and Thanksgiving branding efforts made around the country.  For those that don’t already know, we have set up SaveThanksgiving.net in an effort to keep the holiday alive and with our respective friends and family; not at the mall and shopping for holiday sales.  That is what “Black Friday” and beyond is for.  Without going on any further of a tangent, here are the top stories that caught our eyes over the past couple of weeks related to Thanksgiving.

#1 – “How Your Favorite Thanksgiving Brands Got Their Names” – via mascola.com

Premise: Interested in learning how brands that are likely around your Thanksgiving table got their names?  The Mascola Group puts together a list of six brands that are commonly used for Thanksgiving meals and tells their story of how each came to be.

Thoughts: There aren’t any off the wall names or stories behind the names here among the six.  However, and it is potentially sad to admit this, I had no idea that Ore-Ida got its name being located in Oregon and next to Idaho (potatoes).  You really can learn something new every day. [Read more…]

Sunday Musings w/ Shore Branding – 12-1-13

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

Welcome to a special Thanksgiving edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  As we have treated other major holidays, this week’s Sunday Musings have a holiday twist to them, covering off on Thanksgiving, Black Friday, and this weekend’s Small Business Saturday. [Read more…]