Our last #SundayMusings that focuses on LinkedIn as we close out “LinkedInMonth” – which turned into two months given the amount of content. We have focused our #SundayMusings efforts on the professional network over the past few weeks and have our last two “Pin of the Month” entries on the platform as well. Next week will wrap up our efforts with a new “Tips” article focusing on business/company page recommendations, which follows our personal branding Tips for the network.
Here are the stories that caught our attention over the past few weeks:
#1 – “LinkedIn takes steps toward an ad network” – via DigiDay.com
Premise: LinkedIn’s recent acquisition of Bizo will help the network vastly improve its business-to-business marketing and will serve as another source of revenue for the platform. While LinkedIn will not call Bizo a pure ‘ad network’ play, the site will soon be able to sell B2B ads that are more targeted on-site, but also off-site. The July acquisition takes LinkedIn another giant step forward from past efforts in building ad revenue with more powerful targeting.
Thoughts: LinkedIn’s CEO Jeffrey Weiner seems to continue pushing all the right buttons in moving the platform to the next level. With a need to now answer to shareholders, the acquisition of Bizo represents another huge opportunity for revenue growth. Targeted marketing continues to become more and more prevalent, while at the same time, becoming stronger and more efficient thanks to companies like Bizo. [Read more…]