Sunday Musings w/ Shore Branding – 11-9-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of #SundayMusings w/ Shore Branding.  Our focus this week will be on brand loyalty and the customer experience.  This builds off of October’s “Pin of the Month” and the continuation of our “Loyalty to Brands” series.  Here are the top stories from the past few weeks that caught my attention.

#1 – “Amazon CEO Wants to Make Holidays Easier and Stress-free for Customers” – via Loyalty360.org

Premise: Amazon CEO Jeff Bezos has issued a promise to Amazon’s customers that the company will be focusing on the customer experience throughout the holiday season.  Beyond competitive pricing, Amazon will have 15K Lightning Deals, gift lists, updated product lineups and the ability to to make purchases and contribute a portion to your preferred charity.

Amazon announced a slew of new tech products for the holidays, including new Kindles and Fire tablets.  There is a focus on kid friendly content and products.  Amazon Prime members will continue to reap additional benefits through early access to sales and exclusive deals on MyHabit.com.

Thoughts: As mentioned in our latest “Loyalty to Brands”, Amazon has become my go-to retailer and is where I continue to increase my share of wallet for holiday shopping.  I can’t think of another store or retailer where customer support has made it easier and more customer friendly than what Bezos has done with Amazon. [Read more…]

Sunday Musings w/ Shore Branding – 10-20-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – Big news: today we’re opening up Foursquare Ads to all small businesses around the world – via blog.foursquare.com 

Premise: On Monday, foursquare rolled out ‘Foursquare Ads’, their own ad platform that will help small businesses connect with local (potential) customers.  With over 1.5 million businesses on the site, foursquare is now allowing businesses to set up advertising campaigns and easily track its performance – knowing who saw the ad, who checked-in at your business, etc.

Thoughts: There is nothing like writing a new tips article earlier this week and putting the “forthcoming” ad platform as a ‘keep your eye out for this’ recommendation … only to have them deploy it the day you are about to publish.  C’est la vie I guess.  Foursquare is looking for revenue builders and this is a potential blockbuster for the platform.  The ability to see who is reacting to your ad/campaign and managing your budget accordingly puts more power right in the hands of you and your business.  If anyone is testing this out already, I would love to hear your feedback – whether that be early successes, ideas for how it could improve, etc. [Read more…]