Pin of the Month – Brands on Twitter

Infographic from WSJ.com  (Link provided in write-up below)

Infographic from WSJ.com
(Link provided in write-up below)

July’s “Pin of the Month” actually takes a look at a somewhat dated infographic created by the Wall Street Journal back in December of 2011. I came across this graphic when doing some research for our next “Brand in Focus” (hint: it will be the brand that appears at the top of our “Pin of the Month”) and still feel that it is quite relevant today.

We have seen quite a few examples of brands and companies handing over their social media accounts to staff members, only to be forced into an uncomfortable situation and/or an apology due to poor online behaviors of said employees. This graphic takes a look at three brands / companies that “win” on Twitter with strong digital marketing efforts on the platform while giving only a select few the keys to the car on the network, becoming the voice of the brand for each. [Read more…]

Sunday Musings w/ Shore Branding – 12-1-13

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

Welcome to a special Thanksgiving edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  As we have treated other major holidays, this week’s Sunday Musings have a holiday twist to them, covering off on Thanksgiving, Black Friday, and this weekend’s Small Business Saturday. [Read more…]

Brands Winning on Vine

Brands winning on Vine

Brands winning on Vine

Since being acquired by Twitter in late 2012 and subsequently rolled out to the masses in early 2013, Vine has caught fire on the digital marketing front, forcing copycats to rethink their strategy in the world of micro-video creation and video sharing across social media platforms.

It hasn’t taken long for brands and agencies to pick up on the platform and turn it into another medium to create / develop a stronger connection with (potential) consumers and drive a strong branding message to the masses.  While we have briefly touched on Vine’s success across a number of Sunday Musings’ entries, let’s focus on the site in more detail and take a look at what brands are winning on Vine. [Read more…]