Happy New Year / 2014 everyone! I hope you have a great year ahead of you! This year on ShoreBranding.com we’ll continue with the weekly #SundayMusings, will be putting together several more “Tips” articles, and putting more “Brands in Focus”. Look for those in the coming days and weeks ahead.
For the first #SundayMusings of 2014, I have broken this up into two parts: reflecting on 2013 and looking forward to 2014. Here are this week’s top branding and digital marketing stories:
#1 – “AdWeek.com’s Top 10 Advertising Stories of 2013” – via AdWeek.com
Premise: AdWeek put together a list of the most read stories from the site in 2013, with links to each in case you may have missed any of them. The most read story of the year – Crest and Oral-B’s Halloween ad with the kids’ reactions (similar to the AT&T ads).
Thoughts: No surprise to see the Crest ad at or near the top of the list, along with stories from the Super Bowl, and AT&T’s ads from this past year with the children at the roundtable. There are also several countdown articles within this countdown (most beloved brands, top ads) to take a look through as well. There are several, fantastic advertising and branding stories in here.
What will you remember most from 2013? I’m going to say the AT&T ads and the Geico ‘Hump Day’ ad. [Read more…]