Welcome to the last #SundayMusings of 2014! The holiday season is in full swing and so are a number of brands with their marketing and advertising efforts. The following stories caught my attention over the past couple of weeks regarding advertising and branding Christmas. Enjoy!
#1 – “Brands get super creative on social media for #Christmas” – via Branded3.com
Premise: Brands continue to step it up a notch with holiday / Christmas branding efforts across social media networks. The author picks four brands that have stood out this holiday season with their respective campaigns.
Thoughts: I love the Vine from Asda in this article! That is essentially my Christmas wish to be able to decorate the tree that quickly. Congratulations to UPS for winning the internet for one day with their “UPS Wishes” campaign and the video included in this article. You can send in your wish to UPS here. [Read more…]