Here are this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye this past week.
#1 – “Timeless Branding Lessons From A Young Steve Jobs” – via FastCompany.com
Premise: This write-up takes us back to the late 90’s and when Steve Jobs started to change the image of his Apple brand. Using Nike as a prolific example of how to get branding “right”, Jobs obviously turned the company upside down and led it to become a global phenomenon.
Thoughts: With the release of “Jobs” the movie this weekend, there is no time like the present to cover off on one of the greatest innovators of his time. Take a look at the ad from 1997 at the end of the link above; that was a phenomenal 60 second spot. [Read more…]