Sunday Musings w/ Shore Branding – 8-18-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye this past week.

#1 – Timeless Branding Lessons From A Young Steve Jobs – via FastCompany.com 

Premise: This write-up takes us back to the late 90’s and when Steve Jobs started to change the image of his Apple brand.  Using Nike as a prolific example of how to get branding “right”, Jobs obviously turned the company upside down and led it to become a global phenomenon.

Thoughts: With the release of “Jobs” the movie this weekend, there is no time like the present to cover off on one of the greatest innovators of his time.  Take a look at the ad from 1997 at the end of the link above; that was a phenomenal 60 second spot. [Read more…]

Sunday Musings w/ Shore Branding – 6-9-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – Dollar Shave Club is Back with a New Product and Another Outrageous Video – via BrandChannel.com

Premise: Dollar Shave Club (DSC) is extending itself into a new market – wet wipes, aimed at men.  DSC went viral last year with its blades and razors subscription service and an eye opening YouTube ad.  They are back with their extension into wipes, which has remained a small, niche category relative to toilet paper sales.  DSC has some interesting research/data available behind this product that might suggest a strong opportunity to draw appeal.  As of now, the new wipes can only be purchased by those that sign up for their blades and razors subscription, but that might change in the future.

Thoughts: If you are not familiar with DSC’s YouTube ads, please click on the link above.  DSC’s President is clearly willing to take the risk of offending some people, with the (achieved) goal of breaking through the ad clutter.  I have been considering signing up for DSC to see how the razors are from an efficacy standpoint.  These ads make you want to try their subscription based service. [Read more…]