Welcome to a Super Bowl themed #SundayMusings w/ Shore Branding, the top branding and digital marketing stories from the past week, all of which revolve around today’s Super Bowl here in the US.
#1 – “NFL Digital Media Offers Fans the Most Comprehensive Coverage of Super Bowl XLVIII” – via NFLCommunications.com
Premise: The NFL announced their digital plans for Super Bowl XLVIII and it includes the use of NFL.com, SuperBowl.com, a lot of mobile content, and a number of other features – many of which are largely seen or portrayed as being ‘fan-friendly’.
Thoughts: The NFL has slowly but surely transitioned to digital elements over the past handful of years and this year seems to be a heavy turning point towards mobile. The league’s (very different) partnerships with Verizon and Fox are bringing a whole new viewing experience for the game, as well as providing a ton of content for fans to obsess over leading up to today’s game.
I’m not sure if they have done this in the past, largely because I didn’t have a vested interest in the game like I do this year, but I thought it was a great idea to allow fans to download the official game program to your tablets. ($1.99 on Google Play) [Read more…]