With more than a just a slight hint in last weekend’s #SundayMusings, we walked into our latest “Loyalty to Brands” here on Shore Branding. Founded almost 80 years ago, Samsung has become a dominant force in consumer electronics over the past two decades. From its rapid growth in equipment and partners in mobile devices to its continued production of highly regarded TV’s, Samsung continues to become a more prevalent brand in and around our household.
How or where did my loyalty to Samsung start? About a decade ago I led a research project on consumer perceptions of various TV’s and somewhat to my surprise, Samsung was a near dominant player in satisfaction and several forward-thinking attributes. That caught my eye as I was in the market for a new TV for my house. Since purchasing that 46” LED flatscreen TV and being completely satisfied with the product, it has been a growing loyalty with Samsung. [Read more…]