Product Review: Samsung Gear Live

What do you think about Samsung’s Gear Live smartwatch?  (Photo credit: play.google.com)

What do you think about Samsung’s Gear Live smartwatch? (Photo credit: play.google.com)

After focusing a Sunday Musings on wearables last month and toying with the idea of getting a smartwatch for about a week, I finally caved and purchased the Samsung Gear Live from the Google Play Store.  Within two days, the smartwatch was at my doorstep and ready for use.  Below are a few thoughts and considerations for the device, along with a wishlist for improvements.  You will also find a few app recommendations sprinkled in.

Ahead of the purchase, I had read a good amount of complaints about the Gear Live’s band and the way that you snap it into position on your wrist.  I actually don’t have any problem with getting the band on my wrist and it fits comfortably. [Read more…]

Sunday Musings w/ Shore Branding – 7-6-14

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

Happy 4th of July weekend to those of you celebrating in the US and welcome back to another #SundayMusings where this week’s focus will be on wearables! Wearables are beginning to build traction with consumers, well beyond what I tend to consider the starting point of fitness programs and apps. Let’s take a look at some of the better write-ups I’ve found over the past few weeks that revolve around wearables.

#1 – Why Wearable Technology Matters in 2014 – via Likeable.com 

Premise: The wearables market is expected to double in 2014 to exceed $1.5 billion, according to Juniper Research. This presents new ways for brands to interact with consumers in varying ways. The author provides three reasons why wearables should be considered in your marketing plan moving forward.

Thoughts: Three very straightforward reasons are provided and I agree with all of them. First and foremost, to me at least, is the ability to get ahead of competition. There are a handful of major players in the space right now, but that’s it. Are you a brand struggling to turn around your archaic image? Looking for a way to become seen as a modern, innovative brand or company? You may want to consider how you can get involved in wearables.

One brand that comes to mind immediately is Radio Shack. You may remember their ad during the Super Bowl (below as well). The ad was intended to move the company’s image out of the 1980’s and into the present. Wearables might be a market worth diving into to try to continue moving the pendulum. [Read more…]

Sunday Musings w/ Shore Branding – 3-30-14

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Happy Sunday and Happy Spring … at least according to the calendar.  This week’s #SundayMusings will focus on mobile and mobile marketing, so here are the top stories that caught my attention over the past two weeks under this umbrella.  Enjoy!

#1 – Foursquare CEO: How We’ll Tell You Where To Eat And What To Order – via ReadWrite.com 

Premise: Aside from telling our friends and family where you are via mobile check-ins, we are providing a dearth of data and information that foursquare is leveraging to help create recommendations for you in the future based on your interests and behaviors.  The author sat down with foursquare co-founder Dennis Crowley to talk about what the future is or might be for his company.

The interview itself talks about the past and present numbers for foursquare and where it is seeing growth around the globe, including how to monetize the platform based on the success it has seen in the US.  It then pivots towards “anticipatory computing”, i.e. where your mobile device knows your location and is able to make recommendations for you.

Thoughts: If this is your first, or one of your first visits to the site, I’ll just preface my thoughts with the following: I’m a big fan of foursquare and the personalization I can get from the network.  I thought the interview was fantastic and at the end was an “aha” moment.  When Crowley says that if three people go to Google Maps and search for dinner, the same places will come up.  However, if those three people search foursquare, they are going to get recommendations based to their interests.  That’s the point and that’s the Holy Grail right there – you get what you want.

(If you are considering using the foursquare platform for your business, take a look at the “Tips” article we put together several months back.) [Read more…]