Eight Tips When Leveraging LinkedIn Company Pages

LinkedIn Company Pages

As we close #LinkedInMonth (plus) here on Shore Branding, it is time to look at several LinkedIn Tips for building your company page on the network.  We previously looked at improving your own, personal page on LinkedIn but now it is time to focus on business pages.  Several tips are similar in concept, but LinkedIn has rolled out new features that only business pages can take advantage of.

Here are eight tips to improving your business/company page on LinkedIn. [Read more…]

Sunday Musings w/ Shore Branding – 10-27-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  Let’s get right to it …

#1 – Likeable Media Introduces the Likeable Index – via GlobeNewswire.com 

Premise: Likeable Media released a report on brand Likeability across their respective social media efforts.  Included in the release of the report itself, which is available for free download on the site, is the launch of Likeable Index™ – a proprietary metric from Likeable to allow brands to track their own Likeability score, but to also compare and contrast vs. competition.

Thoughts: If you have ever noticed or read down the list on our blog roll, you will find Likeable Media there – as I really enjoy what they publish.  This is a fantastic next step for the agency and its ability to sell in analytics with a proprietary metric like their index score.  I have downloaded the report this weekend and will begin to look through it in the near future.  (You may see a future blog post dedicated to the report as well.) [Read more…]

Sunday Musings w/ Shore Branding – 10-6-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We’re adding a new feature to the weekly write-up with a ‘Tweet of the Week’.  We’re simply looking for a tweet from a brand or company worth a little discussion.

#1 – Chrysler Goes From Eminem and Clint to Ron Burgundy? – via AdWeek.com 

Premise: Chrysler, and specifically the Dodge Durango, is putting together a new campaign with the celebrity endorsement of … Ron Burgundy?  Will Ferrell’s Anchorman character will be the face of a new campaign and there are big plans forthcoming – a total of 67 videos will be produced.  Anchorman is scheduled to come out on December 20th of this year.

Thoughts: To say I’m excited for Anchorman 2 would be a gross understatement.  This write-up gives a glimpse into what these ads are going to look like and I can already predict that they will be phenomenal / hysterical.  Look for a number of promotions that get tied together with the sequel in the coming weeks and months! [Read more…]

Understanding the New Facebook Insights

If you haven’t already, in the very near future you will start to see the new Facebook Insights tabs available for the Pages you run.  We picked up the new tools last week and wanted to take you through a look at the tabs and the information that Facebook will be providing page owners, while also sharing some of our initial thoughts.  Overall, there looks to be a much greater amount of data available to page owners.  Here is what you will be able to find if you run a Facebook Fan Page.

Overview

From the first picture below, you’ll find that the general overview will provide a 7 day summary of activity on your page.  You’ll see the total number of page likes, how many people your posts are reaching, and the level of engagement each post drives.  Facebook has cleaned up the way they show/illustrate Reach and Engagement metrics and I think it is much more visually appealing. [Read more…]

Sunday Musings w/ Shore Branding – 8-4-13

 

Branding and Digital Marketing

Branding and Digital Marketing

This week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye, are up and running!  Hope you enjoy!

#1 – LinkedIn Gets Better for Businesses with New Company Page Analytics – via WebProNews.com 

Premise: LinkedIn has updated/improved their analytics offering for those that run a company page on the site.  You can now track impressions, interactions, etc. and measure engagement your page has with its audience.

Thoughts: The new analytics page is significantly stronger vs. what the site used to offer page managers.  I would also rate LinkedIn’s analytics much higher vs. those seen on Pinterest’s site.  There is a YouTube video at the bottom of the link/story that walks you through the new features and is worth watching for a general overview. [Read more…]