Brands Winning on Vine

Brands winning on Vine

Brands winning on Vine

Since being acquired by Twitter in late 2012 and subsequently rolled out to the masses in early 2013, Vine has caught fire on the digital marketing front, forcing copycats to rethink their strategy in the world of micro-video creation and video sharing across social media platforms.

It hasn’t taken long for brands and agencies to pick up on the platform and turn it into another medium to create / develop a stronger connection with (potential) consumers and drive a strong branding message to the masses.  While we have briefly touched on Vine’s success across a number of Sunday Musings’ entries, let’s focus on the site in more detail and take a look at what brands are winning on Vine. [Read more…]