Welcome to the last #SundayMusings of 2014! The holiday season is in full swing and so are a number of brands with their marketing and advertising efforts. The following stories caught my attention over the past couple of weeks regarding advertising and branding Christmas. Enjoy!
#1 – “Brands get super creative on social media for #Christmas” – via Branded3.com
Premise: Brands continue to step it up a notch with holiday / Christmas branding efforts across social media networks. The author picks four brands that have stood out this holiday season with their respective campaigns.
Thoughts: I love the Vine from Asda in this article! That is essentially my Christmas wish to be able to decorate the tree that quickly. Congratulations to UPS for winning the internet for one day with their “UPS Wishes” campaign and the video included in this article. You can send in your wish to UPS here.
#2 – “Clients Rejoice! This Elf on a Shelf Will Judge the Crap Out of Your Ad Agency” via AdWeek.com
Premise: Agency Plan B has rolled out their own Elf on a Shelf videos for the holidays, passing along judgment in and around the office for all to enjoy.
Thoughts: I have no idea how this isn’t showing up on my Facebook wall time and time again as this is absolutely brilliant! Plan B has hit a home run with these videos. I love the conference call short embedded in the article itself. How much better would your office be with this Elf on the Shelf roaming the halls (and offices … and bathrooms)?
#3 – “Booze News: Do Holiday ‘Drink Responsibly’ Campaigns Work?” via brandchannel.com
Premise: It isn’t a secret that people consume an abundance of alcohol around the holidays. You are also more likely to be aware of ‘drink responsibly’ ads from beer, liquor and wine companies. But does that message resonate at all with consumers? A study conducted says “no”. While most have a generic ‘drink responsibly’ message to it, virtually no one provides specifics on what you are doing and/or why.
Thoughts: Truth be told, the ‘drink responsibly’ ads have always been generic and you probably spend little to no time thinking about it or what it actually means. However, it felt pretty surprising that not a single ad had some type of more specific call to action, particularly around the holidays.
What do you think? Do alcohol companies need to be more specific in their ‘drink responsibility’ efforts and marketing?
#4 – “Ad of the Day: Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014” via AdWeek.com
Premise: Apple has rolled out its 2014 holiday and it is a doozie. Actually, here it is …
Thoughts: We don’t spend much time talking about Apple on this site, largely because I don’t use their products whatsoever anymore. However, after seeing this ad a second and third time, I thought it was awesome. My first reaction was that it was branded very well … but occasionally, that’s perfectly OK. Frankly, Apple’s ads have become a little too cookie cutter for me – when comparing across their ads. This breaks the mold quite a bit and is really enjoyable.
Tweet of the Week:
— SMF UK (@SMFUK) December 18, 2014
A second article that actually shows off several more companies with winning branding efforts this Christmas! As you will see, various hashtags are more than prevalent across social media.
What other brands have caught your attention this year with their TV ads or social media efforts? Let me know in the comments below!
I hope everyone has a great, safe holiday season! Come back for more #SundayMusings the first Sunday of 2015 (1/4/15)!