We are closing out February with a Valentine’s Day #SundayMusings – taking one last look at the branding and digital marketing news from brands and companies as they relate to Valentine’s Day. Here are the holiday stories that caught my eye heading into and through the month.
#1 – “Love Across the Twittersphere” – via blog.twitter.com
Premise: The Twitter blog dives into some Twitter Analytics and how “love” is spread across the network. Sweden comes out on top as the most “in love” country around the globe. Twitter also takes a look at some of the most commonly used hashtags across the calendar year.
Thoughts: The Twitter blog is a great bookmark to see the latest and greatest from the site. It hits on current and relevant news, holidays, sporting events and more. I’m not sure what level of humor vs. sadness I find in the hashtags across the span of a calendar year. (OK, it’s funny)
#2 – “Microsoft’s Valentine’s Advice: Break Up With Siri and Start Seeing Cortana” via AdWeek.com
Premise: Microsoft continues to heavily promote its Cortana personal assistant and take on Apple’s Siri, continuing this direct messaging for Valentine’s Day with two new ads.
Thoughts: Microsoft is very likely waging a war that it can’t win. As it continues to be one step behind – if not more – its role in Tech continues to be playing from behind and adjusting to go head to head against Apple and/or Google.
While Microsoft continues to dominate the workplace – with a very solid product suite – the company continues to trip all over itself outside of this niche/space. Cortana isn’t going to win Microsoft a ton of share. Please innovate!
If you are looking for a winning ad this Valentine’s Day, look no further than this gem found on AdFreak:
#3 – “14 Ways to Romance Your Audience With Content Marketing” via HeidiCohen.com
Premise: Heidi Cohen shows us fourteen ways in which romance is critical to your content marketing success. Across these fourteen steps you will find a quick blurb on each one, along with examples of success from across the web.
Thoughts: My favorite ‘tip’ here is #12 – “Spotlight your customers”. I love when big brands do this, it brings them to life and typically provides a ‘feel good’ story. Perhaps the hardest one for me is #4 – “Skip the words”. While the main idea here is actually to use pictures and video, I’m actually talking about limiting the number of words to get the point across. What tip do you find to be the hardest to cover off on for yourself?
#4 – “Branding Love: Who Owns Valentine’s Day?” via BladeCreativeBranding.com
Premise: According to a report from the National Retail Federation, approximately $19 billion was to be spent in the US this Valentine’s Day. Breaking that down a bit, there is $2.1 billion spent on flowers, $2 billion on clothing, and $1.7 billion on chocolate/candy. Within each of these categories – along with gift cards – the author takes a look at the brand leaders within each.
Thoughts: No surprise at all that Victoria’s Secret would lead the clothing category. 1-800-Flowers has done such a great job of turning themselves into a powerhouse in the online floral market. Their loyalty program is one of the better ones that I am a member of. In fact, they received my vote in the poll at the bottom of the write-up.
Tweet of the Week:
— UpSearch SocialMedia (@UpSearchSocial) February 13, 2015
Save our “Tweet of the Week” for next Valentine’s Day in case you are looking for an idea on a good hashtag campaign. #FeelTheLove of your next campaign!
That wraps up our Valentine’s Day #SundayMusings. Did any brand catch your attention with their holiday messaging? Let me know in the comments below.