Sunday Musings w/ Shore Branding – 5-25-14

 

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

 

Today’s #SundayMusings puts the focus back on mobile and mobile marketing thanks to last weekend’s “Pin of the Month” from guest writer Dean Olsen. Here are the top stories that relate to mobile from the past couple of weeks.

#1 – Wearable Baby Tech Aims to Bring Peace of Mind to New Parents – via BrandChannel.com 

Premise: There are a number of new products entering the market that bring tech to our children, including wearables. There is the Mimo Kimono that feeds a baby’s information to an app for parents, to a smart sock from Owlet Baby Care. Finally, Leap Frog has a new product called the LeapBand that works vastly similar to adult bands that track your activity over the course of the day.

Thoughts: This caught my attention for multiple reasons. First and foremost, we introduced our first child to the world last week and it has been a whirlwind ever since. Second, I can’t decide whether or not this technology is a good thing or bad thing, as I completely see both sides of the fence. I’m hoping my wife can make the call on this and whether or not we want to purchase any of these products (or similar ones). I’ll keep you posted … [Read more...]

New Poll – Will your brand spend money on mobile ads this year?

Are you budgeting for mobile advertising in 2014?

Are you budgeting for mobile advertising in 2014?  (InteractiveMarketingTraining.com)

 

As witnessed in our May 2014 “Pin of the Month”, mobile and smartphone ownership and usage continue to grow. It seems like every few months, if not weeks, we are spending more time focusing on mobile-related stories in our Sunday Musings (including this coming weekend).

So our latest poll on ShoreBranding.com is simple – will you be spending any portion of your marketing budget specifically on mobile? A simple “Yes” or “No” is all it takes. It doesn’t matter where – whether it be on social media apps, location-based services or companies, or anywhere in between. [Read more...]

Pin of the Month – USA Today’s Super Bowl Ad Meter

 

Infographic credit: USA Today

Infographic credit: USA Today

February’s ‘Pin of the Month’ takes one last look at this year’s Super Bowl advertising.  While many were busy watching the Seahawks bury the Broncos in Super Bowl XLVIII, a number of others were waiting for the commercial breaks to rate the ads.

This month’s infographic is from USA Today, visual.ly and Keyhole and summarizes the results from the USA Today Ad Meter, an annual look at the best Super Bowl ads since 1989.  The past two years have brought in the public’s opinions into the polling and you see the results above. [Read more...]

Super Bowl Ad Review 2014

This past weekend’s Super Bowl was the most watched event in television history, with over 112 million viewers tuning in!  With the growing popularity of the NFL and a match-up of the two #1 seeds, there was a lot of talk about how good of a match-up it would be.  Well, the game itself didn’t pan out (for the Broncos at least), but the viewership numbers certainly eased the minds of the marketing teams that spent a good penny to advertise during the game.

Here are my personal favorites from the game, with a few comments for each, along with a few additional ads towards the end – two that I didn’t like and two that caught my attention well before kickoff of the Super Bowl. [Read more...]

Super Bowl Sunday Musings w/ Shore Branding – 2-2-14

 

Sunday Musings w/ Shore Branding - The Super Bowl Edition! (Photo credit: MixedNutsAndLove.deviantart.com)

Sunday Musings w/ Shore Branding – The Super Bowl Edition!
(Photo credit: MixedNutsAndLove.deviantart.com)

Welcome to a Super Bowl themed #SundayMusings w/ Shore Branding, the top branding and digital marketing stories from the past week, all of which revolve around today’s Super Bowl here in the US.

#1 – NFL Digital Media Offers Fans the Most Comprehensive Coverage of Super Bowl XLVIII – via NFLCommunications.com 

Premise: The NFL announced their digital plans for Super Bowl XLVIII and it includes the use of NFL.com, SuperBowl.com, a lot of mobile content, and a number of other features – many of which are largely seen or portrayed as being ‘fan-friendly’.

Thoughts: The NFL has slowly but surely transitioned to digital elements over the past handful of years and this year seems to be a heavy turning point towards mobile.  The league’s (very different) partnerships with Verizon and Fox are bringing a whole new viewing experience for the game, as well as providing a ton of content for fans to obsess over leading up to today’s game.

I’m not sure if they have done this in the past, largely because I didn’t have a vested interest in the game like I do this year, but I thought it was a great idea to allow fans to download the official game program to your tablets.  ($1.99 on Google Play) [Read more...]

Sunday Musings w/ Shore Branding – 1-26-14

 

Branding and Digital Marketing

Branding and Digital Marketing

Hope you are enjoying another weekend!  Welcome to #SundayMusings w/ Shore Branding, the top branding and digital marketing stories from the past seven days.

#1 – The Healthy Brand: Take Your Brand From Good to Great – via ParkerWhite.com 

Premise: The write-up starts out with a good introduction to the importance of branding via 90 second YouTube clip from ParkerWhite Brand Interactive.  How do you make a great brand?  The company provides a thorough checklist of items to consider and answer for your brand/business in order to ensure your branding efforts are doing the most for your business.

Thoughts: ParkerWhite has dubbed brands that are fulfilling items on this branding checklist as “healthy brands”.  I just came across this site this week and will be keeping an eye on it in the coming weeks, given the comments towards the end of the write-up that they will be providing further information in the coming weeks on what makes a “healthy brand”.

As for the checklist itself, “Focused” and “Supported by brand loyalists” are certainly topics that have been discussed quite a bit here in the past within Sunday Musings.  I wouldn’t question any of the items on the checklist at all. [Read more...]

Sunday Musings w/ Shore Branding – 1-19-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to #SundayMusings w/ Shore Branding, the top branding and digital marketing stories that caught my attention from the past week.

#1 – The Best-Perceived Brands of 2013 – via AdWeek.com 

Premise: YouGov’s BrandIndex results are in for 2013 and Amazon has become the strongest perceived brand, followed by Ford and Subway to close out the top three.  Banks/Financial institutions started to rebound in 2013 as well, with four out of the top five most improved brands coming from this arena (with the other being American Airlines).  The article includes an infographic of the results and at the bottom you find the top brands by political affiliation.

Thoughts: It isn’t surprising to see Amazon at the top of the list, given their customer service and experience, along with the growth in Amazon Prime and the Kindle.  What is surprising is to see the Kindle itself come in at number 10.  Also surprising are the number two and three top brands – Ford and Subway, respectively.

What brands would be at the top of your list?  I would put Google and Amazon at the top of mine. [Read more...]

Sunday Musings w/ Shore Branding – 1-12-14

 

Branding and Digital Marketing

Branding and Digital Marketing

Happy New Year / 2014 everyone!  I hope you have a great year ahead of you!  This year on ShoreBranding.com we’ll continue with the weekly #SundayMusings, will be putting together several more “Tips” articles, and putting more “Brands in Focus”.  Look for those in the coming days and weeks ahead.

For the first #SundayMusings of 2014, I have broken this up into two parts: reflecting on 2013 and looking forward to 2014.  Here are this week’s top branding and digital marketing stories:

#1 – Signs that you need to rebrand your company – via iMediaConnection.com 

Premise: When is it time, or what are the right signs that point to a need for rebranding your brand or business?  The author puts together a checklist of signs that may help you decide that it is time for a change.  From focus, to staffing, and through the 3 C’s, if your business is failing or in decline, you need to reevaluate your strategies for moving forward.

Thoughts: I would/could easily lump the 3 C’s together with “focus” and make this a two point system.  If you aren’t focusing on the right people with the right message, you need to consider going back to the drawing board.  My wife and I have been binge watching “Bar Rescue” on Spike TV and a recent episode seems to fit this message perfectly.  A family from Long Island opened a bar in North Carolina and their food menu had nothing to do with NC cuisine, trying to ‘force’ NY hot dogs and similar menu items on the local market.  Bad idea.

I also truly believe in the second sign or recommendation in this article revolving around staff buying into your brand/business.  Your team is only as good as your weakest link/player.  An energetic staff can be spotted from miles away. [Read more...]

Sunday Musings w/ Shore Branding – 1-5-14

Happy New Year / 2014! (Photo credit: Pinterest User: GeekyGoddess626)

Happy New Year / 2014!
(Photo credit: Pinterest User: GeekyGoddess626)

Happy New Year / 2014 everyone!  I hope you have a great year ahead of you!  This year on ShoreBranding.com we’ll continue with the weekly #SundayMusings, will be putting together several more “Tips” articles, and putting more “Brands in Focus”.  Look for those in the coming days and weeks ahead.

For the first #SundayMusings of 2014, I have broken this up into two parts: reflecting on 2013 and looking forward to 2014.  Here are this week’s top branding and digital marketing stories:

#1 – AdWeek.com’s Top 10 Advertising Stories of 2013 – via AdWeek.com 

Premise: AdWeek put together a list of the most read stories from the site in 2013, with links to each in case you may have missed any of them.  The most read story of the year – Crest and Oral-B’s Halloween ad with the kids’ reactions (similar to the AT&T ads).

Thoughts: No surprise to see the Crest ad at or near the top of the list, along with stories from the Super Bowl, and AT&T’s ads from this past year with the children at the roundtable.  There are also several countdown articles within this countdown (most beloved brands, top ads) to take a look through as well.  There are several, fantastic advertising and branding stories in here.

What will you remember most from 2013?  I’m going to say the AT&T ads and the Geico ‘Hump Day’ ad. [Read more...]

New Poll – Where will you be advertising in 2014?

What advertising platform will you be leveraging in 2014? (Photo credit: BusinessNewsDaily.com)

What advertising platform will you be leveraging in 2014?
(Photo credit: BusinessNewsDaily.com)

Over the course of 2013, we covered off on several different trends in the advertising space, including the shift to advertising on various social networks (throughout many of our weekly Sunday Musings) and mobile advertising (most specifically with startup Nearwoo).

With that in mind, our opening poll question for 2014 is relatively simple: which advertising platforms will your brand/business be leveraging in 2014 to increase awareness and/or build stronger loyalty?  The options include:

  1. Mobile
  2. Paid Search
  3. Facebook
  4. Instagram
  5. Twitter
  6. LinkedIn
  7. Foursquare
  8. Other Social Media Networks

After voting, if you would like to endorse a particular avenue, please feel free to do so in the Comments section below.  If you have already leveraged any of these streams, let us know what level of success you may have encountered.

Thanks for taking the time to vote and Happy New Year!