Sunday Musings w/ Shore Branding – 7-19-15

A mobile #SundayMusings w/ Shore Branding! (Photo credit:

A mobile #SundayMusings w/ Shore Branding!
(Photo credit:

Welcome back for another #SundayMusings with Shore Branding!  This week’s discussion and links all circle around the world of mobile and mobile advertising.  Here are the top stories that have caught my eye over the past few weeks.

#1 – “Televisions Are No Longer the Screen of Choice for Kids” – via

Premise: A recent report from Miner & Co. Studio finds that more than half of parents surveyed said their children preferred to watch video on a mobile device (tablet or phone) over the television.  The impact of this is yet to be seen as these devices become more and more prominent in US households.  However, it is having an impact on TV ratings, specifically kids stations.

Thoughts: So the study itself didn’t surprise me, but the stories from the research irked me.  There is very little that is more annoying than going out to dinner and seeing a family with their heads down all paying attention to their own device.  Equally annoying is when a parent sits down with their kids and immediately hands the child a device.  STOP IT!

Here is the video linked to in the article above from the study.  I couldn’t even get all the way through it without having to walk away.

#2 – “Top 10 mobile advertising campaigns of Q2” via

Premise: The author / site puts together a quarterly list of the top mobile advertising campaigns and with the recent launch of the Apple Watch, there was a lot to choose from over Q2’15.

Thoughts: The news that caught my attention first was the use of the Cinematic Pin offering from Pinterest.  Several brands have pushed forward with the platforms latest ad-related (and revenue driving) technique, including Virgin America and Gymboree.

One additional piece of feedback though … too many stories centered around “selfies” made the list.  Of course, one story would have been too many …

#3 – “9 Mobile Marketing Stats That Will Make You Look Smarter On Twitter” via

Premise: Unbounce breaks down a number of key stats and numbers illustrating the size and growth of mobile marketing over the years.  Whether it is the growing number of users, the amount of time spent on mobile devices, or the amount of money spent on mobile advertising, there is no denying the exponential growth of mobile.  Finally, when talking mobile in 2015, you can’t leave out the growing push towards mobile video.

Thoughts: Beyond the stats and numbers here, if you just followed Twitter’s business over the past five years, you would understand how to stay on top of recent mobile trends.  You started with Twitter and micro-blogging (I hate that word/phrase) and then pivoted into micro-videos (i.e. Vine) and are now moving towards livestreaming via mobile devices (i.e. Periscope).

Brands and companies that stay with these on-going shifts in behavior and consumption have a leg up on more than their fair share of competitors.

#4 – “Samsung Galaxy Tab S2 the next thinnest tablet in the world with 8-inch Super AMOLED screen display, other montster specs” via

Premise: While a release date remains unofficial, it is expected that Samsung will soon announce the release date of their latest tab – the Galaxy Tab S2.  Specs for the devices are starting to float around the internet (as evidenced in the link above).  The device will run on Android’s Lollipop OS and have a microSD slot for extra storage and as always, is compared to the latest iPad devices.

Thoughts: Why is this in today’s #SundayMusings you ask?  Simple … I need a new tablet and this is 99.9% likely to be the tablet that I purchase in the near future.  As you may have seen me complain about on Twitter, my 2012 Nexus 7 is dead thanks to “upgrading” to Lollipop and has become worthless.  I refuse to buy the Nexus 9 due to the lack of additional storage available on it.  The cost doesn’t help the N9’s cause, particularly with being limited to the internal storage provided.

What tablet are you currently using and would you recommend it?  Let me know, I would love to do some comparative shopping.

Tweet of the Week:

While I don’t think there is any earth shattering news among these five mobile trends, it is good to refresh the memory and to ensure you are keeping an eye on what the latest and greatest is … not that this won’t change three or six months from now.  The biggest takeaway among the tips for me is the mention of content marketing via mobile and to keep an eye in this area.  (I’ll ignore the oversight of referencing Periscope and Meerkat.)

That wraps up another #SundayMusings!  What has caught your eye in mobile over the past few weeks?

Enjoy what remains of your weekend and the week ahead!


Pin of the Month – Sterling Cooper / Mad Men

Infographic by Unmetric

Infographic by Unmetric

The good folks over at Unmetric are at it again in our July “Pin of the Month”.  We have used several infographics from Unmetric since launching our “Pin of the Month” feature.  Earlier this year, one of the more acclaimed shows in my memory, Mad Men, came to an end.  The infographic above takes a look at the accounts that the Sterling Cooper agency held during the seven seasons of Mad Men on AMC.

Overall, 83 accounts were portrayed on the show with only 10% of them being fake brands.  While another 12 have gone out of business, it is pretty cool to see that 64 of the brands referenced on the show are still around today.

From here, the infographic takes us down a path of breaking out the brands by category and then dives into how 37 of the brands are currently on and leveraging Twitter specifically.  This goes to show you that when you cross one of the better TV shows in recent years with the Twitter platform, you have my attention!

My favorite part of the infographic is where it dives into the engagement that these brands are creating on Twitter.  Bacardi and Heinz are the most engaging brands among Sterling Cooper’s clients, followed closely by Gorton’s Seafood – definitely a surprise number three to me, particularly with “only” ~7,500 followers on Twitter.

The other piece that caught my eye is the rank order of the types of content that is/was most engaging on Twitter.  I’m not too surprised that “Brand News” would be at the top, but second on the list is “Campaign” tweets … I’m assuming that these are Twitter ad campaign tweets and these numbers suggest the power behind advertising on Twitter.  This is largely superior to “Events” and “Contests” across the brands examined and somewhat surprising – it might be interesting to overlay this with spend levels to put a bit more context on the results.

So what caught your eye in this month’s “Pin of the Month”?  Did you watch Mad Men?  When these brands came up in the show, what were your thoughts?  Let me know in the comments below or drop me an email at

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.

If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

Sunday Musings w/ Shore Branding – 7-5-15

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia


Happy Fourth of July weekend to those of you in the US!  Hope your holiday weekend has been … exactly whatever it is you were looking for.

Building off of June’s “Pin of the Month”, this week’s #SundayMusings is dedicated to small businesses and small business branding.  The following stories caught my eye over the past few weeks.  If you own or work for a small business and you have recently updated your branding or turned up the notch, let me know as I’m happy to pass this along to readers and visitors.

#1 – “5 Digital Marketing Rules Every Small Business Needs to Know” – via

Premise: Now is as good of a time as any to take a look at how you are promoting your small business, whether that be through paid advertising, social, and/or digital marketing.  Focusing on the last aspect, the author puts together five easy to follow steps on how to drive the results you want to achieve.

Thoughts: The steps here caught my attention because I am currently in the process of doing a few of these right now.  The first rule, “Freshen up”, is essentially what I am looking to do with your input in our satisfaction survey (please do fill this in if you have 2-3 minutes … and since you are reading this week’s #SundayMusings, I know you do …).

I am also a firm believer in #2 and #3 in this write-up.  Consistency matters, but so does your overall time and effort.  You’ll also find two solid recommendations for your advertising efforts in the write-up above.

#2 – “Utilize Local Resources to Increase Your Brand Awareness” via

Premise: The author provides a real-life example of leveraging to build his network in his new hometown … leading to the crux of the write-up, networking with local businesses and other business owners is a great way to build your brand and learn on the fly from others at the same time.

Thoughts: Another article near and dear to me right now.  We are in the process of joining a local church and beyond this, I have had a desire to simply be ‘more involved’ in the local community in recent weeks and months.  That continues to be a work in progress and finding the right groups.  If you have any recommendations, I would love to hear them.

#3 – “How to Be A Successful Entrepreneur At Tradeshows” via

Premise: Tradeshows are a great way to promote your business.  However, you have to be wise in selecting the right ones to attend and your message and booth need to be on point.  The author provides six simple steps to adhere to when attending tradeshows in order to get the most out of them.

Thoughts: While it may seem obvious, tradeshows almost never go off as smoothly as you would think and these tips are very rarely executed against in their entirety.  The tips for ‘streamlining your message’ and ‘having a takeaway’ are the two that I would agree with as being the most important.

I did like the thought behind visiting other booths if you have the time.  I would say, make the time.  What other tips do you have for tradeshows that have either worked for you or you have really enjoyed from others?

#4 – “What To Include On Your Small Business Website” via

Premise: Eight tips for your small business branding efforts on your website – which Jill states is or should be the main hub of your business.

Thoughts: Essentially, this is a nice reminder and snapshot of what your business needs to be communicating to prospects and customers.  These tips largely are there to build engagement and illustrate your expertise, while also making it easy for visitors to find out more about you on the site itself and across social media platforms.

Two quick thoughts from this list:

  • Small businesses absolutely should have a blog
  • The “As seen in” tip is definitely a nice to have, with the example image provided in the story being a little over the top

Tweet of the Week:

More tips on small business branding via infographic on Pinterest!  Somewhat related, it would be nice to have Twitter and Pinterest cut some type of deal where the pins that are shared can be seen directly on Twitter via expanding the tweet itself.

Hope you enjoyed our small business branding #SundayMusings!  Have a great Sunday and week ahead!


Sunday Musings w/ Shore Branding – 6/21/15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings is dedicated to all the dads out there as we celebrate Father’s Day with a little Father’s Day branding summary.  Here are a few write-ups from around the web that caught my attention regarding today’s holiday here in the US.

#1 – “Father’s Day 2015: Here Comes the Dadvertising Deluge” – via

Premise: With today’s holiday, brands have been rolling out their Father’s Day advertisements trying to breakthrough the clutter.  Brandchannel has put together a slew of these ads in this one write-up for you to compare and contrast which brands are using the right messaging and which aren’t.

Thoughts: Angel Soft took a unique way of celebrating Father’s Day, that’s for sure.  These Dove Men+Care ads for various holidays have been really, really good in recent months.  But the winner probably goes to Goody Hair …

#2 – “Celebrating Dads on Twitter” via Twitter’s Blog

Premise: Twitter’s blog put together a bit of text analytics behind Twitter profiles.  About 2.5 million profiles have “Dad” or “Father” in their profile and their analytics team took a look at tweets that included content on fatherhood-related topics.

Thoughts: One of the items that I like most about the Twitter blog is that they pull in their own tools and tricks without being very “salesy” in the approach.  This week’s Father’s Day write-up adds a nice touch with the inclusion of a number of fatherhood tweets from users.  I will have to agree with #1 on the “Fatherhood is …” list here.

#3 – “Infographic: Need a Father’s Day Gift? These Are the Top 10 Brands Dads Desire” via

Premise: Y&R did a little research on the modern dad and put together the appended infographic in this write-up on what brands are driving the strongest levels of interest with this audience.  Spoiler alert: Apple has two of the top five brands on this list with “Apple” itself at the top and the “iPad” rounding out the top five.

Thoughts: I have to say that beyond Netflix, there isn’t a single other brand in the top ten that I have any interest in.  Completely understand why Apple is on the list, though it would be nice to see Android break the top ten list here.

Not to be a stickler, but do you see the typo in the infographic?  This type of stuff drives me crazy.

#4 – “Why We Should Get Rid of Dad of the Year Language on Father’s Day” via

Premise: Interesting read from Danny Brown on pushing out the Hallmark “Father of the Year” slogans and such and that how our kids turn out is really what will ultimately drive how you are viewed as a parent down the line.

Thoughts: I wasn’t sure if this was a rant at first against Hallmark, but I then read the comments to the article and it all fell together for me.  Danny does a great job of engaging with his audience and addressing their commentary.

At the very least, some food for thought as you go about your Father’s Day!

Tweet of the Week:

MLB, along with most national sports these days, do a nice job of raising awareness for various diseases, events, and such as their respective season progresses.  A nice effort here from MLB to celebrate dads but also raise a little awareness and salience for prostate cancer.  For those of you heading to the ballpark on Sunday, look for the blue ribbon decals throughout the park for these efforts.

Have a great Sunday / Father’s Day and hope you enjoyed our Father’s Day #SundayMusings!


Sunday Musings w/ Shore Branding – 6-7-15

Branding and Digital Marketing

Branding and Digital Marketing

As we enter Summer and people head to the shore, I figured it was a good time to dedicate a #SundayMusings to the top Summer branding news entering the season.  The following stories caught my eye over the past few weeks.  What campaigns or brand positionings have caught your eye for this Summer?

#1 – “To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter” – via

Premise: For the second consecutive year, Miller Lite is using the turn of the season to invest heavily in its Twitter advertising.  For $200K, Miller Lite was the ‘promoted trend’ on Twitter for a day, using a tweet with the hashtag #ItsMillerTime – a refurbished marketing message from advertising used years ago by the brand.

Thoughts: Aside from providing the cost behind what it takes to advertise on Twitter, there was a second nugget in here that piqued my interest; Miller Lite is NOT tying this Twitter campaign to a television ad.  The move to online advertising is real folks …

#2 – “7 Days to Building a Stronger Brand This Summer and Beyond” via

Premise: Many businesses rely on the Summer months to drive sales/revenue.  This write-up helps you think about ensuring you have done enough to drive brand resonance.  This was the start of a seven day series of write-ups regarding branding your business to further drive sales.

Thoughts: I thought this was a great idea to promote the free e-book being offered and to continue driving people to download their material.  I don’t think there is too much groundbreaking material here, but I did want to call out the 7th tip, “Be patient”.  In short, “cosign”.

#3 – “Marmite readies ‘summer of love’ campaign with flower-power logo design” via

Premise: Marmite has filed a patent claim on a logo for the brand that includes the tagline “Summer of Love”.  Unilever has not provided any further information at this time, but the brand looks to pivot with a new campaign, logo, and tagline.

Thoughts: Had to go across the pond for more Summer branding news.  Have you ever tried Marmite?  The ‘love it or hate it’ motto/mantra seems to be very true.  I tried it on vacation once and let’s just say I fell into the latter category of that motto.  However, people swear by it.

#4 – “Target Branding 2015” via

Premise: The Target logo is nice and simple, but also rememorable.  Peters has created a new ad campaign for Target taking this theme to another level with vibrant images.  However, the red and white colors remain firmly in place.

Thoughts: There are a number of images from the various Target ads/campaigns but they all stay true to the Target logo.  I particularly like the ones that have the red polka dots that seemingly go over the person or object also in each piece of creative.

What do you think of these ads?  Too much?

Tweet of the Week:

I’m not going to lie, I laughed out loud when I saw this tweet from Captain Morgan.  Maybe it is a New Jersey thing, but I loved the hashtag #SunsOutRumsOut.  We have a winner for the best Summer branding hashtag of 2015!

Hope you enjoyed our Summer branding #SundayMusings!  Now go outside and enjoy the start of the Summer!


Sunday Musings w/ Shore Branding – 3-1-15

Sunday Musings w/ Shore Branding - The Valentine's Day Edition! (Photo credit:

Sunday Musings w/ Shore Branding – The Valentine’s Day Edition!
(Photo credit:


We are closing out February with a Valentine’s Day #SundayMusings – taking one last look at the branding and digital marketing news from brands and companies as they relate to Valentine’s Day.  Here are the holiday stories that caught my eye heading into and through the month.

#1 – “Love Across the Twittersphere” – via

Premise: The Twitter blog dives into some Twitter Analytics and how “love” is spread across the network.  Sweden comes out on top as the most “in love” country around the globe.  Twitter also takes a look at some of the most commonly used hashtags across the calendar year.

Thoughts: The Twitter blog is a great bookmark to see the latest and greatest from the site.  It hits on current and relevant news, holidays, sporting events and more.  I’m not sure what level of humor vs. sadness I find in the hashtags across the span of a calendar year.  (OK, it’s funny) [Read more…]

Pin of the Month – Super Bowl Ads

Super Bowl Advertising by the numbers. Infographic by Engagor

Super Bowl Advertising by the numbers. Infographic by Engagor

Our February “Pin of the Month” wraps up our NFL and Super Bowl coverage this month.  Building off of our Super Bowl Ad Review, our “Pin of the Month” summarizes the overall impact of Super Bowl ads and which brands got the most out of their investment.  The infographic above was created by engagor who measures social customer experiences and engagement. [Read more…]

Super Bowl Ad Review 2015


It is that time again!  Last weekend’s Super Bowl XLIX managed to break the preceding year’s viewership record, drawing 114.5 million viewers vs. last year’s 112.2 million.  This year’s Super Bowl was one for the ages, even if my favorite team lost in heartbreaking fashion.  That also meant that more people were still glued to their TV as the game wore on and the brands that spent money for advertising late in the game got what they paid for – attention.

As we have done in the past (2014 & 2013), here is my Super Bowl ad review from a panel of one.  One important caveat for this year’s countdown – there are two countdowns here.  Welcoming a newborn to the family in mid 2014 leads to a complete bias for the sappy ‘Dad’ commercials.  So I’m ranking those separately.  They would be at or near the top of the regular countdown.  Aside from the Seahawks pulling on heart strings, the ads in the “second countdown” below also led to me needing to call my own timeouts.  Good grief.

The overall countdown: [Read more…]

Sunday Musings w/ Shore Branding – 2-1-15

Sunday Musings w/ Shore Branding - The Super Bowl Edition! (Photo credit:

Sunday Musings w/ Shore Branding – The Super Bowl Edition!
(Photo credit:

Welcome to a Super Bowl edition of #SundayMusings!  With some skin in the game for the second year in a row, the nerves are a little shot, as the Seattle Seahawks look to become the first team in a decade to win two Super Bowls in a row.  Ironically, the last team to do so is their opponent later today, the New England Patriots.

Let’s take a look at the top Super Bowl-related stories that have caught my attention over the past few weeks in branding and advertising.  Next weekend will be our third annual Super Bowl ad review, an article I have thoroughly enjoyed writing the first two times around!  With that in mind, I’m trying to avoid picking articles that have highlighted some of the early newsmaking ads.

#1 – “Only 46% of Super Bowl Advertisers Will Score Consumer Engagement” – via

Premise: A $4.5 million dollar ad spend will get you less than 50% of your audience’s engagement, according to Brand Keys 13th Annual Super Bowl Ad Engagement survey.  Interviewing 2,705 people that intend to watch the Super Bowl the projected big winners include the likes of Super Bowl regulars like Doritos, GoDaddy, and others such as Skittles.  Two of the bigger brands to annually invest in Super Bowl ads – McDonald’s and Budweiser – don’t score well on building engagement.

Thoughts: Interesting “copy testing” like research ahead of the Super Bowl.  You have to wonder how deflating it is to spend all of this money and hear news like this about a negatively received ad before it even airs later today.  Here’s the link to the PDF directly from Brand Keys and the article from AdWeek includes a matrix that measures Engagement and Entertainment across the brand’s ads. [Read more…]

Sunday Musings w/ Shore Branding – 12-21-14

Sunday Musings w/ Shore Branding - Happy Holidays! (Photo credit:

Sunday Musings w/ Shore Branding – Happy Holidays!
(Photo credit:

Welcome to the last #SundayMusings of 2014!  The holiday season is in full swing and so are a number of brands with their marketing and advertising efforts.  The following stories caught my attention over the past couple of weeks regarding advertising and branding Christmas.  Enjoy!

#1 – “Brands get super creative on social media for #Christmas” – via

Premise: Brands continue to step it up a notch with holiday / Christmas branding efforts across social media networks.  The author picks four brands that have stood out this holiday season with their respective campaigns.

Thoughts: I love the Vine from Asda in this article!  That is essentially my Christmas wish to be able to decorate the tree that quickly.  Congratulations to UPS for winning the internet for one day with their “UPS Wishes” campaign and the video included in this article.  You can send in your wish to UPS here. [Read more…]