Sunday Musings w/ Shore Branding – 11-10-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!

#1 – 10 brilliant new examples of branded Vines – via eConsultancy.com 

Premise: The recent updates made on the Vine app allow for more user flexibility and creativity, which will likely lead to even higher quality micro-videos.  The author takes a look at brands that are leading the charge on the platform.  Trident, Dunkin Donuts, and Airbnb were the first to produce Vine videos and use them as advertising on TV.  Oreo and Tide are also referenced, given their high quality micro-videos from last week’s holiday.

Thoughts: Improving the functionality of the app will certainly make for even greater content, from brands and ‘everyday people’.  What really caught my eye here is the quote from Dunkin Donuts VP of Global Consumer Engagement, mentioning that billboards would be a good place to bring Vine videos to.  That is a fantastic idea! [Read more…]

Sunday Musings w/ Shore Branding – 10-27-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  Let’s get right to it …

#1 – Likeable Media Introduces the Likeable Index – via GlobeNewswire.com 

Premise: Likeable Media released a report on brand Likeability across their respective social media efforts.  Included in the release of the report itself, which is available for free download on the site, is the launch of Likeable Index™ – a proprietary metric from Likeable to allow brands to track their own Likeability score, but to also compare and contrast vs. competition.

Thoughts: If you have ever noticed or read down the list on our blog roll, you will find Likeable Media there – as I really enjoy what they publish.  This is a fantastic next step for the agency and its ability to sell in analytics with a proprietary metric like their index score.  I have downloaded the report this weekend and will begin to look through it in the near future.  (You may see a future blog post dedicated to the report as well.) [Read more…]

Sunday Musings w/ Shore Branding – 10-20-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – Big news: today we’re opening up Foursquare Ads to all small businesses around the world – via blog.foursquare.com 

Premise: On Monday, foursquare rolled out ‘Foursquare Ads’, their own ad platform that will help small businesses connect with local (potential) customers.  With over 1.5 million businesses on the site, foursquare is now allowing businesses to set up advertising campaigns and easily track its performance – knowing who saw the ad, who checked-in at your business, etc.

Thoughts: There is nothing like writing a new tips article earlier this week and putting the “forthcoming” ad platform as a ‘keep your eye out for this’ recommendation … only to have them deploy it the day you are about to publish.  C’est la vie I guess.  Foursquare is looking for revenue builders and this is a potential blockbuster for the platform.  The ability to see who is reacting to your ad/campaign and managing your budget accordingly puts more power right in the hands of you and your business.  If anyone is testing this out already, I would love to hear your feedback – whether that be early successes, ideas for how it could improve, etc. [Read more…]

Sunday Musings w/ Shore Branding – 10-6-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We’re adding a new feature to the weekly write-up with a ‘Tweet of the Week’.  We’re simply looking for a tweet from a brand or company worth a little discussion.

#1 – Chrysler Goes From Eminem and Clint to Ron Burgundy? – via AdWeek.com 

Premise: Chrysler, and specifically the Dodge Durango, is putting together a new campaign with the celebrity endorsement of … Ron Burgundy?  Will Ferrell’s Anchorman character will be the face of a new campaign and there are big plans forthcoming – a total of 67 videos will be produced.  Anchorman is scheduled to come out on December 20th of this year.

Thoughts: To say I’m excited for Anchorman 2 would be a gross understatement.  This write-up gives a glimpse into what these ads are going to look like and I can already predict that they will be phenomenal / hysterical.  Look for a number of promotions that get tied together with the sequel in the coming weeks and months! [Read more…]

Sunday Musings w/ Shore Branding – 9-29-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our attention over the past seven days.

#1 – Yahoo’s Mayer Sees Mobile Ads Following Search Business – via AdWeek.com 

Premise: In an interview with Charlie Rose, Yahoo!’s CEO, Marissa Mayer, compares today’s state of mobile ads to the beginning days of advertising in search.  Mayer believes that with the right mix of quality and targeting, mobile advertising will be successful.  She has made mobile the number one priority for Yahoo! moving forward.

Thoughts: As you may have noticed over the past few weeks, mobile advertising has become a major source of news and focus here on the site.  As we saw firsthand in our write-up on mobile advertising with NearWoo, the ability to target and tweak your advertising on this growing medium can and will be critical in the very near future. [Read more…]

Sunday Musings w/ Shore Branding – 9-22-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our attention.

#1 – Using Hashtags The Right Way – via SocialMediaToday.com 

Premise: Ever wonder how or where hashtags were started, and by who?  This write-up starts with a repost of the creator of hashtags, Chris Messina.  The repost recalls the early stages of the hashtag and how it almost never got off the ground.  After this, the writer briefly explains the purpose of a hashtag (the ability to allow an audience to see and join in on a particular subject/topic of conversation) and provides a small checklist of items to consider when making your own hashtag.

Thoughts: Hashtags have become an invaluable tool for brands to engage with their audience.  I particularly agree with the writer’s first tip, “research first”, when thinking about creating your own hashtag for your brand/business.  Several months ago we started using “#SundayMusings” in an effort to better understand where RT’s and/or similar comments might be coming from and with the hope of building a broader audience.  It seems to have helped slightly, as visitation has certainly improved on this weekly write-up. [Read more…]

Sunday Musings w/ Shore Branding – 9-8-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding!  The following are this past week’s top stories in branding and digital marketing that caught our attention.

#1 – Google’s ‘Android KitKat Will Appear on 50 Million Candy Bars – via AdWeek.com 

Premise: Google’s next operating system has changed its name from Key Lime Pie (rumored at least) to KitKat, the very popular chocolate candy.  Hershey, who distributes the candy in the US (but not outside of the US, as that is handled by Nestle) announced the partnership with Google, in a publicity-focused, co-branding effort.

Kit Kat bars will have an Android logo on them in stores soon as part of the PR campaign.  Google will be running promotional efforts and giveaways for Nexus 7 tablets, Google Play gift cards, and Kit Kat candy.

Thoughts: The relationship forged here is brilliant from both sides of the fence.  Google will put its Android logo on one of the more popular chocolates on shelf and likely help its appeal among younger potential consumers.  Kit Kat gets the free PR from being involved with Google, who you know is going to market the launch of their new OS heavily. [Read more…]

Sunday Musings w/ Shore Branding – 8-4-13

 

Branding and Digital Marketing

Branding and Digital Marketing

This week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye, are up and running!  Hope you enjoy!

#1 – LinkedIn Gets Better for Businesses with New Company Page Analytics – via WebProNews.com 

Premise: LinkedIn has updated/improved their analytics offering for those that run a company page on the site.  You can now track impressions, interactions, etc. and measure engagement your page has with its audience.

Thoughts: The new analytics page is significantly stronger vs. what the site used to offer page managers.  I would also rate LinkedIn’s analytics much higher vs. those seen on Pinterest’s site.  There is a YouTube video at the bottom of the link/story that walks you through the new features and is worth watching for a general overview. [Read more…]

Sunday Musings w/ Shore Branding – 6-2-13

Branding and Digital Marketing

Here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – “Pepsi Like Machine – via Pepsi’s YouTube page 

Premise: Pepsi has come up with a new way of sampling their product, via new vending machine that doesn’t accept money.  All you have to do is “Like” the Pepsi Facebook page in and you get a free can of soda.  You can use your smartphone or the built-in touch screen in order to get your sample.

Thoughts: This is absolutely brilliant!  The best part is what the voiceover covers off on at the end.  Pepsi now knows who “Liked” and tried their product and the wealth of information that comes from Facebook data.  Rather than hyperlink to this story above, here’s the YouTube video itself: [Read more…]

Super Bowl Ad Review 2013

 

You may have already heard that the Super Bowl was this past weekend, which brings on the annual tradition of dissecting the advertisements and putting together our own rankings from “tremendous” down to “hideous”. Well, I’m no better. Here are a handful that I thought were well done for our first Super Bowl Ad Review. This list will not include this year’s one colossal failure – which, likely to no one’s surprise, is GoDaddy’s mess. Here are my personal favorites:

#5 – Doritos, “Goat for Sale”

This Doritos ad had strong branding right from the very beginning all the way through to the end. The bags are highly visible throughout much of the ad. At the same time, I thought it was pretty comical. I giggled when the goat screeches at the empty kitchen the next day and again when he closes the door behind him at the very end. Well played!

#4 – Oreo, “Whisper Fight”

Again, the ad quickly tells you who the ad is for if you are paying any attention to the words. The “Creme” vs. “Cookie” has the potential to go a long way. It immediately brings back memories of the Miller Lite “Tastes great, Less filling” ads that ran … well, almost forever. I thought there was a decent amount of humor in this one as well, but the end really stuck with me. The link/directive to go to Oreo’s Instagram page caught my attention right away; I don’t recall another brand pointing consumers to Instagram, so that was certainly unique to me.

(One other ‘win’ for Oreo was from their Twitter feed during the blackout at the Super Bowl. This is fantastic, on the spot / in the moment engagement with consumers – see the tweet below. Wired had a very nice write-up about this as well.)

#3 – Budweiser, “Coronation”

Budweiser is releasing a new variant into the family (Black Crown) and I thought the first ad that they aired, ‘Coronation’, had slightly stronger branding in it vs. the second ad, ‘Celebration’. To me, ‘Coronation’ built a stronger “prestigious” image to it in both the ad content and with the music selected for the background. Showing the people around the table and having the guy make a proclamation made me think that this was more of an up-scale product vs. the ‘Celebration’ ad which was a bunch of people dancing around like you see in two-thirds of the ads for beer.

#2 – M&M’s, “Love Ballad”

M&M’s has made it easy for themselves. The M&M characters are an obvious way to break through the clutter of advertising, build recognition and have people correctly associate the appropriate brand to the ad. Not bad at all, huh? The ad uses a very memorable song (good ole Meatloaf is back!) and while I wasn’t aware of this at the time, also stars actress Naya Rivera from the TV show Glee. Sorry, I don’t watch Glee. Excellent use of sponsorship and an actress that will resonate with a younger audience, plus the added bonus of Meatloaf’s “I will do anything for love (but I won’t do that)” song for the background that might appeal to a slightly older audience. (I may or may not have slid in the word “slightly” there after realizing I was falling into this category…)

#1 – Taco Bell, “Viva Young”

Admittedly, there is some bias here. Fun’s “We are young” has become one of my favorite songs released and is perfect for advertising to a younger audience (or those that want to believe they are still young). Taco Bell’s slight twist to sing the words in Spanish was brilliant. For those that want to complain that the translations don’t match up, I can only say … that was the point! My first thought was that this was a good way to appeal to the growing Hispanic market, but I could be wrong there as some people are apparently offended at the translated version. Again, that was the point, it was tongue-in-cheek.

Nevertheless, this was my favorite commercial from Super Bowl Sunday. I thought it was hysterical and included my favorite song from the past handful of years. Could it use a little more branding? Sure. Was it still the funniest commercial released? Absolutely. You have a man doing the robot, another man flashing his “upper body” to customers in a restaurant, and the silence when the cops drive past them. Phenomenal.

What did you think of this year’s ads? What were some of your favorites?