Updated Pinterest Tips – 2015

Updated Pinterest Tips for 2015 via ShoreBranding.com

Updated Pinterest Tips for 2015 via ShoreBranding.com

Pinterest continues to grow in popularity and I thought it would be a good idea to build off of our original Pinterest Tips article given all of the new features, updates, etc. that have been rolled out since the write-up a little over a year ago.  Those tips still ring true when thinking about leveraging the network for your brand/company, so I’m not going to spend much time rehashing those recommendations.  (As a reminder, if you are already on the network, please leverage your readily available Pinterest Analytics.)

We’ll start with one of the latest features from Pinterest:

Leverage the new “Save button” within your browser [Read more…]

Eight Tips When Leveraging LinkedIn Company Pages

LinkedIn Company Pages

As we close #LinkedInMonth (plus) here on Shore Branding, it is time to look at several LinkedIn Tips for building your company page on the network.  We previously looked at improving your own, personal page on LinkedIn but now it is time to focus on business pages.  Several tips are similar in concept, but LinkedIn has rolled out new features that only business pages can take advantage of.

Here are eight tips to improving your business/company page on LinkedIn. [Read more…]

Six Tips When Leveraging LinkedIn for Your Personal Brand

LinkedIn Tips for Your Brand

LinkedIn Tips for Your Brand

Founded in 2002 and launched in 2003, the social network for business professionals has done nothing but continue to grow exponentially over the past decade-plus.  In 2011 the company went public, taking the network into another stratosphere in popularity.  Given the uniqueness of LinkedIn, we’re going to break up our Tips into two groups – one for your personal brand and one for your business.  This week’s edition focuses on the former.

Here are six (loaded) tips to improving your personal brand on LinkedIn. [Read more…]

Seven Tips When Leveraging Pinterest for Your Brand

Seven Tips When Leveraging Pinterest for Your Brand

Seven Tips When Leveraging Pinterest for Your Brand

Since launching in 2010, few social media sites have seen the rapid growth and success that has been afforded to Pinterest.  What took the network to another level, just one year later, was the launch of its iPhone app.  The platform hasn’t looked back.  When used appropriately, Pinterest can and will have a positive impact on your brand/business.

With that in mind, here are seven branding tips to consider when using Pinterest as part of your digital marketing portfolio.

#1 – Fill in your profile completely  [Read more…]

Six Tips When Leveraging foursquare for Your Brand

Six Tips When Leveraging foursquare for Your Brand. (Photo: foursquare.com)

Six Tips When Leveraging foursquare for Your Brand. (Photo: foursquare.com)

Foursquare has helped make mobile check-ins a trendy way to connect with your friends, family, and businesses over the past few years.  While the company continues to evolve and pivot in different directions, there is no doubting that when done correctly, foursquare can help you grow your brand and business.

By setting up and maintaining a page for your company/business, you have the ability to drive stronger loyalty and creating ambassadors for your brand.  Here are six tips (and a few additional thoughts) to help you build engagement via foursquare. [Read more…]

Guest Writer: Tips on Using Instagram to Strengthen Your Brand

 

Tips for using Instagram for your brand/business

Tips for using Instagram for your brand/business

For our next “Tips” article, we reached out to the masses looking for a guest writer/blogger to provide their thoughts and tips for using Instagram.  Adrian Gordon of Fingers2Paper.com was gracious enough to accept.  Here are Adrian’s thoughts and ideas for using Instagram to improve your branding efforts online.  [Read more…]

Eight Tips When Leveraging Google+ for Your Brand

Eight tips when leveraging Google+ for your brand

Eight tips when leveraging Google+ for your brand

The next social media site in focus here at Shore Branding is Google+ and how to best leverage the site to drive your brand/business forward on the platform.

In June of 2011, Google launched G+ via invitation only / beta testing and I was immediately yearning for said invitation.  After receiving an invite and setting up a personal account, I quickly realized how powerful the site/network could be.  Just over two years later, and Google+ has grown to become the second largest social media site in the world, behind only Facebook.

While many are/were hesitant to join G+, there is plenty of evidence to the benefits it can or does provide.  Here are eight tips when leveraging Google+ for your brand: [Read more…]

Eleven Tips When Leveraging Twitter for Your Brand

Eleven Tips When Leveraging Twitter for Your Brand

Eleven Tips When Leveraging Twitter for Your Brand

 

Building off of our original “Tips” write-up that focused on how to best leverage Facebook, here is our second social media site in focus – how to best leverage Twitter to promote your brand and/or business.

For those that may be unfamiliar with the Shore Branding site and our commentary throughout many of the Sunday Musings entries, Twitter is a personal favorite in terms of getting your brand/message out there, but also in overall usage.  The Twitter explosion has, quite honestly, changed the world.  When breaking news occurs, do you find yourself going to Twitter just as much as or more often than turning the channel on your television?  I certainly do.  I feel like I get better information and it is available instantaneously.

Without further ado, here are eleven tips when leveraging Twitter for your brand. [Read more…]

Ten Tips When Leveraging Facebook for Your Brand

facebook

Over the next few months, we’ll be focusing on several of the most commonly used social media sites out there and providing recommendations on how to better leverage them to promote your brand and/or business.

Given the results from the first poll on our site, Facebook will be the first platform that we focus on.  This may not be too much of a surprise given the sheer size of Facebook – reporting over 1 billion monthly active users in Q1’13 earlier this week.  Without further ado, here are ten recommendations to consider when using Facebook Pages: [Read more…]