Sunday Musings w/ Shore Branding – 4-26-15

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding focusing on Pinterest (Photo credit: PowerFormula.net)

Our #SundayMusings continues “Pinterest Month” here on Shore Branding with a look at a handful of news and stories regarding the platform, how to leverage it, and what businesses can do to maximize their efforts.  Building off of last weekend’s “Pin of the Month”, here are the top stories from around the web that related to Pinterest and caught my eye.

#1 – “Pinterest Marketing: Your Complete Guide to Success” – via socialmediaexaminer.com

Premise: A collection of articles from around the web on how to market yourself / your business on Pinterest, as well as a resource for tips and recommendations for the site.

Thoughts: Our first article actually links to a number of articles and I thought this would be a good starting point to cover just about all different bases on Pinterest, Pinterest marketing, etc.  This includes an entire sub-section of articles devoted to Pinterest Analytics, a fantastic way to track your efforts and gauge success on the site.

The article also contains links regarding Pinterest advertising and promotional recommendations to help build your presence / network on the platform.

#2 – “10 Amazing Facts About Pinterest Marketing That Will Surprise You” via jeffbullas.com

Premise: Want to know more about Pinterest and the opportunity it may provide for you?  Take a look at these facts and figures, based off of an infographic.  After a few, key numbers on Pinterest, the author goes into ten facts regarding why Pinterest should have your attention if it doesn’t already.

Thoughts: What caught my attention right from the beginning is that not only is Pinterest growing in total numbers still, but the amount of “activity” the site is producing.  Pinterest users remain active on the network and aren’t just signing up and disappearing.

One item that I do wish this article and a lot of others would stop doing is comparing Pinterest – or any other site – to Facebook.  Growth rates for the latter should not be expected to be well into the double digits, given the enormity of how many people are already there.  It’s a terrible comparison and unfair to either site.

#3 – “How Businesses Can Get Started Using Pinterest” via maximizesocialbusiness.com

Premise: Interested in creating a Pinterest page for your business but looking for tips and recommendations on how to do so?  This write-up is for you.  The author puts together step-by-step instructions on how to create a business page on Pinterest, whether that be from scratch or converting over from a personal page.  From there, a few tips are provided on some of the basics for your business page.

Thoughts: Occasionally, I/you take for granted the initial setup because it has been so long since you did it yourself.  That was my rationale for including this post in today’s #SundayMusings.  It has been a while since our Pinterest page was setup and verified.  These steps will help Pinterest newcomers easily get through these early stages of account setup and maintenance.

#4 – “Relationship Marketing with Pinterest with Wade Harman” via ManlyPinterestTips.com

Premise: Wade Harman makes an appearance on the “Manly Pinterest Show” and provides his thoughts and feedback on social media, spending a good amount of time focusing on Pinterest specifically.  For those that don’t want to sit through the 40 minute discussion, there is a table of contents with time markets underneath the embedded video.

Thoughts: Interesting feedback and truthful responses from Wade in the interview.  It was refreshing to hear someone say, “I used it to drive traffic at first”.  After covering relationship marketing, the discussion pivots back to Pinterest and whether or not it is a social network (I believe it is), leveraging the messaging feature (I don’t use either), etc.  I also like one of the final discussion points and Wade’s decision to not automate his pins.  (Agreed.)

#5 – “How to Turn Pinterest Into a Revenue Generating Channel” via quicksprout.com

Premise: The author has created an infographic on how to generate revenue via Pinterest.  Starting off with a few facts and figures on the site, the infographic then takes you through how/where Pinterest is more effective than other social networks.

Thoughts: I thought this was another fantastic infographic on Pinterest.  Had I not found last weekend’s “Pin of the Month” tied more closely to brands/branding, this would have been used … and still may down the line.

Interesting statistics from the infographic:

  • Customers spending more money from a Pinterest referral vs. other platforms.
  • I really like the setup of the quad map and how to think about how others leverage the site.
  • There are a lot of tips and recommendations on the bottom half of the infographic on building engagement and your network on Pinterest worth thinking about.

Tweet of the Week:

 

Interesting article and certainly different ways to leverage Pinterest, creating unique value on the platform for yourself and/or your brand.  What are some other accounts you have seen that go in a unique direction on Pinterest?  I would love to hear about them and take a look.

That’s it for this weekend’s #SundayMusings.  Hope you are enjoying “Pinterest Month” here on the site!

 

Sunday Musings w/ Shore Branding – 4-12-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings are no joke, as we take a look back at April Fools’ Day news from around the web and across brands.  The first of April has become a great branding day as brands come up with fake news stories to draw some added attention in their direction.  It doesn’t always work out positively, but here are the stories that caught my attention for April Fools’ Day this year.

#1 – “The 11 best April Fools’ gags of 2015” – via theverge.com

Premise: A collection of the top April Fools’ Day jokes from brands and their respective YouTube clips.  Out of the 11 examples provided in the write-up, 5 of them are from Google or Google’s properties (Motorola, YouTube).

Thoughts: Across this list, I tend to like Google’s Smartbox mailbox, Microsoft’s MS-DOS Mobile, and Netflix’s Binge Watch Warnings.  I saw multiple people complain online about Netflix’s warning, not realizing at the time that it was an April Fools’ Day joke.  That’s phenomenal!

#2 – “Don’t Fall for the Jokes!  All the Hilarious April Fools’ Day 2014 Tech Gags” via digitaltrends.com

Premise: Looking for the top April Fools’ Day gags across the tech world?  Look no further than this compilation from DigitalTrends.com.  From Samsung, Google, Sony, and a special “brandscaping” from Uber and Tinder.

Thoughts: I’ve covered off on most of the best in the list of brands above.  I really liked Sony’s PlayStation Flow idea for underwater gaming.  One additional item that I thought would get a lot of attention was iRobot’s Waggin’ Wagon for pets.  I’m surprised I didn’t see that show up on my Facebook feed from at least a few people … it actually looks like a pretty sweet ride for your pet.

#3 – “April Fools’ Day 2015: Our Giant Roundup of the Best Brand Hoaxes” via adweek.com

Premise: An all-encompassing list from around the web via AdWeek.

Thoughts: I don’t know if AdWeek missed a single April Fools’ Day campaign from brands in this write-up.  We’ll classify this as “scores of ads” from around the web.  There were a few additional pranks that you wouldn’t have seen in the first two write-ups, including solid pranks from: Blue Moon (beer infused oranges?!), Kotex, Tough Mudder (Baby Mudder!), and two new delivery options from Dominos and Jimmy John’s.  How far away are we from the last two?  I’d venture to guess “not very” in some capacity.

#4 – “Gotcha!  This Year’s Best Travel-Themed April Fools’ Jokes (With Videos)” via budgettravel.com

Premise: Focusing specifically on the travel niche, this write-up provides another list of April Fools’ Day pranks from around the world.

Thoughts: The Honda Selfie dashboard would probably fit right up the alley of a number of people and would actually improve sales.  That’s sad.  Quickly pivoting away from this, watch the Blue Man Group scare a few visitors at Madame Tussauds in Las Vegas.

#5 – “Bob Barker returns to ‘The Price is Right’” via cnbc.com

Premise: Looking for a nice surprise on April Fools’ Day?  How about attending a taping of “The Price is Right” only to have legendary host Bob Barker come out after they announce Drew Carey.  The audience goes crazy when Barker comes out for the show.

Thoughts: Bob Barker still has it … and that’s awesome.  I don’t think I really need to say anymore than that, right?

Tweet of the Week:

While my wife and I have finally agreed that Modern Family has gone down the tubes, they did a great job of engaging fans on Twitter on April Fools’ Day.  Take a look at their timeline for the episode on 4/1 – building a number of RT’s and Favorites throughout the evening.

That’s wraps up this week’s #SundayMusings.  Let’s welcome in Spring and, hopefully, some warmer weather.  What brand(s) won this April Fools’ Day?

 

Sunday Musings w/ Shore Branding – 3-29-15

Sunday Musings w/ Shore Branding - St. Patrick's Day Edition (Photo credit: ILoveShelling.com)

Sunday Musings w/ Shore Branding – St. Patrick’s Day Edition
(Photo credit: ILoveShelling.com)

Today’s #SundayMusings with Shore Branding is going green … for St. Patrick’s Day branding news!  Here are the top branding and/or digital marketing stories that caught my attention over the past few weeks revolving around the luck of the Irish and St. Patrick’s Day.

#1 – “Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick’s Day” – via AdWeek.com

Premise: A 60 second ad to help promote visiting Ireland with Liam Neeson as the voiceover.  The ad itself also carries the #GoGreen4PatricksDay.

Thoughts: What better way to start a St. Patrick’s Day #SundayMusings than a visual trip to Ireland?  Fantastic ad with iconic landmarks from around the world, plus the natural beauty of Ireland itself.

The hashtag probably could use a little work though.  Throwing in the “St” probably would have helped make it a little easier for others to remember / use the right phrase.

#2 – “A Diageo Reminder: ‘Guinness Is Good For You’ Beyond St. Patrick’s Day Too” via brandchannel.com

Premise: WSJ reports that four times as many pints of Guinness are consumed on St. Patrick’s Day vs. your normal day.  Guinness has been struggling to increase or even maintain sales in the US – largely thanks to the growing craft beer movement.

The brand is doing its part to promote its corporate citizenship and “green” initiatives.  The write-up includes a number of tweets circling around these programs and the promotion of Guinness Blonde, the latest brand extension from the brewing company.

Thoughts: Guinness is my #1 beer of choice, but I can’t help to think about the brand extensions they have launched here in the US and how they simply have not taken off.  Black Lager and now Blonde have no appeal to me under the Guinness name.  All I want to see is the original, no matter how much weight the Guinness name carries.

#3 – “Bud Light’s St. Patrick’s Day tweet has users seeing red instead of green” via mashable.com

Premise: To celebrate St. Patrick’s Day, Bud Light tried to leverage/hijack the holiday and threw in its #UpForWhatever hashtag into a tweet.  Said tweet however had of five women in it and insinuated that it was OK for you to pinch others (read: women).

Thoughts: This went over about as well as you would suspect.  Bud Light deleted the tweet, issued an apology and tried to move on as quickly as possible.  Damage done.

Seriously though, did someone really think the hashtag campaign #UpForWhatever wasn’t going to eventually lead to some level of trouble?  Whether it was from the company itself (check) or the hashtag being hijacked (check), it was bound to happen sooner rather than later.  You can read some of the replies from Twitter users within the link above.

#4 – “How To Get Lucky With Content Marketing” via uberflip.com

Premise: A catchy slideshow on content marketing from uberflip on setting goals that provides several recommendations on how to leverage content marketing and measure the results from those efforts.  The strongest recommendations however – talking to your current customers and putting that to good use, and focusing on growth metrics (vs. engagement metrics).

Thoughts: While it was put together to drive you to their free ebook, I loved the St. Patrick’s Day theme throughout the slideshow.  Visually appealing, easy to read and flip through, and I didn’t feel inundated with “sales” materials throughout each slide.  I may have to check out this ebook …

Tweet of the Week:

Rather than give you one tweet, we decided to go with a slew of them from brands and companies focusing in on St. Patrick’s Day!  Hope you enjoy …

That’s it for this week’s St. Patrick’s Day branding-inspired #SundayMusings.  What brands caught your attention with their holiday efforts?

Sunday Musings w/ Shore Branding – 3-15-15

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to the latest #SundayMusings with Shore Branding!  This week’s stories highlight the latest and greatest news as we head into 2015’s SXSW conference in Austin, Texas.  Are you traveling to SXSW this year?  If so, let us know what you think.  Below are the news stories that caught my attention …

#1 – “New Fitness Brand Radius Keeps SXSW 2015 ‘in shape’” – via MobileMarketingWatch.com

Premise: Fitness and wearables will play a large role in this year’s edition of SXSW in Austin and Radius will be looking to lead the way.  Radius, from NBCUniversal, works with RadiusFitness.com on personalized workouts for desktops and mobile devices.  The brand will be hosting and promoting itself throughout the festival.

Thoughts: Through sponsorship and branding at charging stations and through hosting across the festival, Radius is just one of a large number of brands looking to capitalize on SXSW’s popularity.  The brand is going to have to break out the big guns if it is going to want to break through the clutter at the event.

That said, it does make perfect sense for a brand that focuses on one of the hottest of hot topics – wearables – tries to make its mark at SXSW this year.

#2 – “Four Major Brand Activations To Look Forward To At SXSW 2015” via IPGLab.com

Premise: As we begin the SXSW conference, several brands have already made big news heading into the event.  McDonald’s has been in the news for the past few weeks for its forthcoming efforts to win more among millennials.  Twitter and PayPal will be ramping up their efforts, while Lyft (and Uber) look to continue their upward trend in popularity and usage.

Thoughts: It has been an up and down few weeks for McDonald’s as they take the stage (if you will) at SXSW.  It looks like the food chain has succumb to pressure and will pay bands to perform.  I’m not sure “I’m lovin’ it” (…) when I see they have named their WiFi stations “Fry-Fi” stations.

Lyft and Uber are in an interesting battle in Austin over the next week or so as they both look to continue moving forward with their services.  Lyft is taking it up a notch by providing rides in more upper profile vehicles.

#3 – “Marketers Bet On Clever Hashtag Campaigns to Stand Out at SXSW” via AdWeek.com

Premise: Brands have to find a way to break through the clutter at SXSW and several brands are launching hashtag campaigns to try and do so.  Poncho, a startup in mobile weather, is partnering with Resqwater (“an anti-hangover drink”) and has created the #askponcho hashtag to help those in Austin with drinks, sunglasses, umbrellas, and more.

Thoughts: Great idea above by Poncho to work with another company to create a unique way to breakthrough the clutter.

I’m not sure I can say the same about the last example provided in the link above.  A food-photo strike inspired by people’s food insecurity?  Where are we going in the US?!  While they are linking to an Instagram feed and have created a microsite for the campaign, I really can’t get behind this one at all.  Sorry.

#4 – “Is your brand ready for SXSW 2015?” via Ketchum.com

Premise: SXSW is know for Food, Technology, Branding, and more.  Ketchum’s team is prepared based on past experiences and will be keeping you up to date on what’s working at SXSW 2015.

Thoughts: Before we get too far ahead and into the 2015 edition of SXSW, Ketchum takes a look back at what has worked in the past and provides a few key numbers that helps explain the size, scope, and potential importance of your branding efforts at SXSW.

Tweet of the Week:

Seven tips … well, five plus two promotional efforts from Simply Measured … for those heading to Austin Texas for this year’s SXSW event.  Loved the acronym “ABC … Always Be Charging” and the tip to leverage Evernote’s ability to help make your life that much easier – by keeping your receipts in one place for an expense report vs. having 50 paper receipts stuffed in your wallet or bag.

That’s it for this week’s #SundayMusings and #SXSW news.  What are you most looking forward to at this year’s SXSW?  Let me know in the comments below.

Sunday Musings w/ Shore Branding – 3-1-15

Sunday Musings w/ Shore Branding - The Valentine's Day Edition! (Photo credit: blog.templatemonster.com)

Sunday Musings w/ Shore Branding – The Valentine’s Day Edition!
(Photo credit: blog.templatemonster.com)

 

We are closing out February with a Valentine’s Day #SundayMusings – taking one last look at the branding and digital marketing news from brands and companies as they relate to Valentine’s Day.  Here are the holiday stories that caught my eye heading into and through the month.

#1 – “Love Across the Twittersphere” – via blog.twitter.com

Premise: The Twitter blog dives into some Twitter Analytics and how “love” is spread across the network.  Sweden comes out on top as the most “in love” country around the globe.  Twitter also takes a look at some of the most commonly used hashtags across the calendar year.

Thoughts: The Twitter blog is a great bookmark to see the latest and greatest from the site.  It hits on current and relevant news, holidays, sporting events and more.  I’m not sure what level of humor vs. sadness I find in the hashtags across the span of a calendar year.  (OK, it’s funny)

#2 – “Microsoft’s Valentine’s Advice: Break Up With Siri and Start Seeing Cortana” via AdWeek.com

Premise: Microsoft continues to heavily promote its Cortana personal assistant and take on Apple’s Siri, continuing this direct messaging for Valentine’s Day with two new ads.

Thoughts: Microsoft is very likely waging a war that it can’t win.  As it continues to be one step behind – if not more – its role in Tech continues to be playing from behind and adjusting to go head to head against Apple and/or Google.

While Microsoft continues to dominate the workplace – with a very solid product suite – the company continues to trip all over itself outside of this niche/space.  Cortana isn’t going to win Microsoft a ton of share.  Please innovate!

If you are looking for a winning ad this Valentine’s Day, look no further than this gem found on AdFreak:

#3 – “14 Ways to Romance Your Audience With Content Marketing” via HeidiCohen.com

Premise: Heidi Cohen shows us fourteen ways in which romance is critical to your content marketing success.  Across these fourteen steps you will find a quick blurb on each one, along with examples of success from across the web.

Thoughts: My favorite ‘tip’ here is #12 – “Spotlight your customers”.  I love when big brands do this, it brings them to life and typically provides a ‘feel good’ story.  Perhaps the hardest one for me is #4 – “Skip the words”.  While the main idea here is actually to use pictures and video, I’m actually talking about limiting the number of words to get the point across.  What tip do you find to be the hardest to cover off on for yourself?

#4 – “Branding Love: Who Owns Valentine’s Day?” via BladeCreativeBranding.com

Premise: According to a report from the National Retail Federation, approximately $19 billion was to be spent in the US this Valentine’s Day.  Breaking that down a bit, there is $2.1 billion spent on flowers, $2 billion on clothing, and $1.7 billion on chocolate/candy.  Within each of these categories – along with gift cards – the author takes a look at the brand leaders within each.

Thoughts: No surprise at all that Victoria’s Secret would lead the clothing category.  1-800-Flowers has done such a great job of turning themselves into a powerhouse in the online floral market.  Their loyalty program is one of the better ones that I am a member of.  In fact, they received my vote in the poll at the bottom of the write-up.

Tweet of the Week:

Save our “Tweet of the Week” for next Valentine’s Day in case you are looking for an idea on a good hashtag campaign.  #FeelTheLove of your next campaign!

That wraps up our Valentine’s Day #SundayMusings.  Did any brand catch your attention with their holiday messaging?  Let me know in the comments below.

 

Sunday Musings w/ Shore Branding – 2-15-15

Sunday Musings w/ Shore Branding - The Super Bowl Edition! (Photo credit: MixedNutsAndLove.deviantart.com)

Sunday Musings w/ Shore Branding – A look into NFL branding
(Photo credit: MixedNutsAndLove.deviantart.com)

This weekend’s #SundayMusings will focus on the NFL and NFL branding.  While the league has clearly become America’s favorite sport with millions watching every weekend, it certainly doesn’t have its warts.  The league can’t seem to stay out of the news in a negative way as well.  Check ESPN’s NFL page at any point and you are likely to see at least one headline of a legal issue.

The 2014 season started off with the Ray Rice domestic abuse incident and Adrian Peterson’s child abuse case, then finished with “DeflateGate”.  Commissioner Roger Goodell stumbled and bumbled all the way through both, leading to more terrible PR for the league.

Within hours of the season ending in Super Bowl XLIX, the NFL found itself with more controversy.  Cleveland Browns QB Johnny Manziel checked himself into rehab and his star WR was busted once again and suspended for all of the 2015 NFL season.  None of this is good news but the NFL will survive.

Typically in #SundayMusings we look for stories within the past week or two to discuss.  However, we’re going a little further back this week and looking at various articles that have been written about the NFL’s branding and how/where the league stands to benefit.

#1 – “The NFL Brand – Discuss” – via Forbes.com

Premise: With several of the stories listed above hot in the news, the author conducts a ‘roundtable’ discussion on the NFL brand with several strong minds in the marketing and advertising space.

Thoughts: Excellent reference to the NFL as “The Teflon Brand” as no matter what the issue has been, the NFL has moved past it and gotten stronger in the ratings.  There are a lot of good ideas and thoughts in this piece and is worth the read, particularly behind the last question/thought, “can a brand be too strong, too powerful?”

#2 – “After Ray Rice, the NFL Needs to Go Big to Restore Brand with Women” via AdWeek.com

Premise: After the Ray Rice story broke, many said that the NFL needed to more than just treat it like a PR issue.  The NFL was going to have to really focus on this and women in order to not lose a significant chunk of its audience.

Thoughts: The NFL responded and forged partnerships with domestic violence groups such as No More.  Throughout the season there were “No More” ads aired on live broadcasts and on NFL Network.  The latest was aired during the Super Bowl …

#3 – “The NFL Brand May Just Be Unstoppable” via TalentZoo.com

Premise: Despite its PR issues, the NFL is the most powerful brand in sports, controlling its own image, licensing, and messaging.  There are no “down times” across the calendar year in the NFL, as it has spaced out its activities to ensure it stays in the news and in the minds of fans.

Thoughts: This is something the NFL does very, very well and where leagues like MLB are a disaster.  Throughout the offseason, there are key dates for the NFL like the draft, the combine, the schedule release and more.  Meanwhile, MLB releases the following season’s schedule during their own playoffs, when fans are paying the most attention.

#4 – “UA Branding Expert Says NFL’s Image Will Recover” via UANews.org

Premise: UA’s Hope Schau provides perspective on the NFL’s branding efforts over the course of the past season.  She says that while the NFL has made its fair share of mistakes, “the NFL hasn’t lost the essence of what it is.”  The NFL brand will recover and move on.

Thoughts: Excellent point from Schau towards the end of the write-up, reminding us that social media allows us to shape our own image in front of the world, 24/7.

It would take quite a bit for me to believe the NFL is not going to be able to recover.  One of those areas would be a mutiny from former and current players regarding player safety (concussions and more).  That is probably the only way I can see the NFL brand falling apart and that isn’t likely going to happen soon.

Tweet of the Week:

The cynic in me completely buys into this story and article.  I personally don’t like Roger Goodell at all.  This article paints that picture perfectly for me.  Take the 8 minutes to read this article from Deadspin – it could completely change your opinion on what the NFL tried to do this season and fix its PR issues.

What do you think of the NFL’s branding efforts?  Will this ship sink or does it have enough support to continue to move past its off the field issues?

Sunday Musings w/ Shore Branding – 2-1-15

Sunday Musings w/ Shore Branding - The Super Bowl Edition! (Photo credit: MixedNutsAndLove.deviantart.com)

Sunday Musings w/ Shore Branding – The Super Bowl Edition!
(Photo credit: MixedNutsAndLove.deviantart.com)

Welcome to a Super Bowl edition of #SundayMusings!  With some skin in the game for the second year in a row, the nerves are a little shot, as the Seattle Seahawks look to become the first team in a decade to win two Super Bowls in a row.  Ironically, the last team to do so is their opponent later today, the New England Patriots.

Let’s take a look at the top Super Bowl-related stories that have caught my attention over the past few weeks in branding and advertising.  Next weekend will be our third annual Super Bowl ad review, an article I have thoroughly enjoyed writing the first two times around!  With that in mind, I’m trying to avoid picking articles that have highlighted some of the early newsmaking ads.

#1 – “Only 46% of Super Bowl Advertisers Will Score Consumer Engagement” – via AdWeek.com

Premise: A $4.5 million dollar ad spend will get you less than 50% of your audience’s engagement, according to Brand Keys 13th Annual Super Bowl Ad Engagement survey.  Interviewing 2,705 people that intend to watch the Super Bowl the projected big winners include the likes of Super Bowl regulars like Doritos, GoDaddy, and others such as Skittles.  Two of the bigger brands to annually invest in Super Bowl ads – McDonald’s and Budweiser – don’t score well on building engagement.

Thoughts: Interesting “copy testing” like research ahead of the Super Bowl.  You have to wonder how deflating it is to spend all of this money and hear news like this about a negatively received ad before it even airs later today.  Here’s the link to the PDF directly from Brand Keys and the article from AdWeek includes a matrix that measures Engagement and Entertainment across the brand’s ads.

#2 – “Super Bowl 2015: Online Teasers vs. TV Reveal Debate Continues” via BrandChannel.com

Premise: The debate rages on in 2015 – should your brand tease your Super Bowl ad ahead of the big game or should it hold off and wait until it airs live during the commercial break?  The article provides quotes that argue for both sides of the fence with proven success for both.  The other trend that continues to grow is airing teases that lead into your Super Bowl ad, with brands like Skittles and Bud Light going this route in 2015.

Thoughts: You will find an overwhelming poll result in our ‘Tweet of the Week’ below, but my overall opinion on this is that brands shouldn’t release the full ad ahead of the game.  It completely ruins the element of surprise.  At least the teaser clips don’t give away your full ad and can build interest for your brand for tonight.

What do you think/prefer?

#3 – “Newcastle Is Crowdfunding Their Super Bowl Ad” via ConvinceandConvert.com

Premise: Newcastle Brown Ale entered the crowdfunding space in an effort to air a Super Bowl ad.  Their “Band of Brands” effort included a microsite and online videos.

Thoughts: If you have enjoyed Newcastle’s advertising and humor across social media over the past few years, you likely love this … as do I.  You can check out the microsite here and the full ad was released earlier this week:

#4 – “The Super Bowl an ideal time to launch video ads” via YuMe.com

Premise: YuMe conducted their own survey and among the 500 respondents, 79% said they watch the commercials because it is part of the tradition of the Super Bowl.  Over a third (37%) will view the game on a connected device, suggesting that this is no longer about just watching the game or the ads on a big screen TV.

Thoughts: YuMe is always an interesting read as they bring digital behaviors to life with concrete data points.  As more of us continue to shift our TV viewing behavior and add in the “second screen”, it is wise for brands to react accordingly.  As we see in the other stories this week, many clearly are.

#5 – “7 YouTube Stars Help Tease Nissan’s Return to the Super Bowl” via AdWeek.com

Premise: Nissan hasn’t advertised during the Super Bowl in 18 years but that changes later this evening.  The automaker has turned to seven YouTube stars and built the #withdad hashtag campaign to help build a little extra buzz for its ad spend.

Thoughts: We’re getting back to ad teasers vs. airing your full Super Bowl ad prior to the game here a bit.  Nissan goes with what I would prefer other brands to do here, per my comments earlier.  I’m not an avid YouTube watcher so I’m not that familiar with any of these stars.  However, many others clearly are.  The videos themselves bring their own elements to #withdad and I thought they were creative (several shown within this link/story).

Tweet of the Week:

Darren Rovell of ESPN shows the results of a poll that we’ve spent a lot of time talking about in today’s #SundayMusings.  Just under 90% of those who answered said they didn’t want to see a brand’s ad ahead of it airing during the Super Bowl.

The people have spoken, no?  That’s several different data points that suggest the same thing – brands should not release their full ad ahead of the Super Bowl.  Done and done.  Stamped.  Please?

That’s it for today’s #SundayMusings.  Enjoy this evening’s Super Bowl and track which commercials you wind up enjoying during the breaks.  We’ll be reviewing our favorites next weekend here on Shore Branding.

 

Sunday Musings w/ Shore Branding – 1-18-15

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding focusing on #CES2015 (Photo credit: PowerFormula.net)

This week’s #SundayMusings takes a look at the top news and stories from last week’s #CES2015 event in Las Vegas.  Here are a couple stories that I found to be of particular interest and then we’ve changed things up this week a bit.  Below that are a number of summary articles from around the web and what their respective highlights were from CES this year.

Did you make it to #CES2015?  What did you think?

#1 – “The Five Most Disruptions Innovations at CES 2015” – via Forbes.com

Premise: At each CES show Forbes puts together their “Big Bang Disruptors” that help move an existing market/product to new heights.  From self-driving cars to the continued evolution of health and fitness and into “augmented reality”, a number of companies moved the needle into areas that aren’t that far off into the future anymore.

Thoughts: CES help brought self-driving cars another step closer to reality.  Virtual reality gaming is essentially here.  What did you think was the most amazing or jaw-dropping innovation at CES?

What caught my eye in this article wasn’t even on Forbes’ list.  It was early in the article when they described Google Nest’s ecosystem and partner companies that are helping bring everyday chores, activities, etc. to the 21st century.  Nest will work with lightbulbs, washer and dryers, and more in an effort to make your life that much easier.

#2 – “Sharp unveils new Android TV-based SmartCentral 4.0 smart TV’s” via androidcentral.com

Premise: Sharp announced a number of updates to their TV lineup at #CES2015.  This included a 4K UHD TV, with several models adding Android TV features.  The company also announced 70, 85, and 120 inch TV’s.

Thoughts: We’ll talk more about this in the next article as well, but we’re in the market for a new TV for our living room.  I/We need a few more HDMI plugs in our next TV.  If you replaced “Sharp” with “Samsung”, there is no doubt in my mind that this would be the next TV in our living room at some point in 2015.  Unfortunately, Samsung is not aligning with Android TV, which is quite a bit surprising … and disappointing.

#3 – “Samsung’s 105-inch Bendable TV is the World’s Largest” via popularmechanics.com

Premise: Looking for the latest and greatest 4K TV?  Enter Samsung’s UN105S9B model, which is a 105 inch screen that is bendable.  The price tag?  A “modest” $260K.

Thoughts: Many times there are articles I wish I didn’t see or read.  This is one of them.  There is absolutely no reason to have a bendable TV in my house.  None.  But reading this article gave me TV-envy.  Will we be purchasing a bendable TV?  I’m pretty sure the answer is no.  Will it be half the size of this one if we do?  Yes.

TV’s made quite the impression at #CES2015.  Which company made the most noise in the category?

#4 – Summary articles from #CES2015 that are worth your time:

  1. The Guardian
  2. The Next Web
  3. eBay
  4. engadget
  5. Mashable
  6. Digital Trends

Tweet of the Week:

First, an amazing number of attempts at finding the right wearable at #CES2015.  If you take a look at the article, the author nails it on the head.  There is a lot to like about wearables, and in particular smartwatches.  However, no one has really perfected usability, style, and more.  We will all see what Apple does in this market and how competition reacts.

Finally, for those considering attending CES for the first time in 2016, here are a few tips from Mashable worth considering:

Have a great week!  Our next #SundayMusings in two weeks will focus on the Super Bowl!

 

Sunday Musings w/ Shore Branding – 1/4/15

Sunday Musings w/ Shore Branding - Happy New Year / 2015! (Credit: wallpaperput.com)

Sunday Musings w/ Shore Branding – Happy New Year / 2015!
(Credit: wallpaperput.com)

 

Happy new year everyone and welcome to the first #SundayMusings of 2015!  I hope everyone had a great, safe holiday season and that you are ready to make 2015 bigger and better!  Why not start with the top stories that caught my eye in branding and digital marketing as they relate to entering the new year?  Done and done …

#1 – “The Top 7 Content Marketing Trends That Will Dominate 2015” – via Forbes.com

Premise: “Content marketing” continues to grow.  The author has spent time in the past putting together predictions and outcomes of content marketing (links within the article).  Now he takes a look at how content marketing will shift/progress into the new year.

Thoughts: A few of the highlighted trends caught my eye, specifically #2 – “Content marketing will become inextricably linked with social media marketing” and #5 – “The reputation of guest blogging as a content marketing strategy will be repaired”.

It is hard to argue with #2, as this trend continues to grow seemingly month to month.  However, #5 is an item that is important here on ShoreBranding.com.  We have openly embraced guest posts in the past, but willingness to do so weakened in the second half of 2014.  Again, if you are interested in being a guest writer here on the site, please just let me know via our Contact page (or reach out via email / social media).

#2 – “Hey, TV Guys! Facebook’s NFL Deal Means Facebook Is Getting Serious About Video” via recode.net

Premise: Facebook has signed a deal with the NFL to put clips in its ads.  The deal suggests that Facebook is going in the right direction when it comes to online video and how it continues to grow.  For example, your profile and/or posts tell Facebook that you are a fan of a particular team.  With this deal, Facebook will be able to target you with relevant ads or clips of said team.

Thoughts: The NFL continues to surge ahead of the other US sports leagues when it comes to transitioning to online platforms.  Working with Facebook (and Twitter) is now commonplace for the NFL.

Note that there are similar discussions between Facebook and the NBA in order to get a deal in place.  It feels like my Facebook feed is in for an overhaul in the coming months.

#3 – “2015 Social Media Predictions: 10 Forecasts You Need” via HeidiCohen.com

Premise: Aside from the 10 tips/forecasts, the article links to several other “Tips”-related articles when thinking about putting together or revitalizing your social media efforts.  The write-up predicts what is next for the big players in the social space – Facebook, LinkedIn, Twitter, Google+, and more.

Thoughts: A few items caught my attention quickly.  First, similar to the article above, it seems like a foregone conclusion that Facebook is going to be deeply cutting into YouTube’s online video space.  Second, it is said to see what Heidi predicts for Twitter … as the company continues to focus on revenue and meeting Wall Street’s demands, it will start to lose steam and interest with users.  I’m not sure I see that happening … yet.  However, I do agree that Vine’s popularity has become much more niche than mainstream.  The final item that I wanted to point out is the reference to the importance of Google+ to businesses.

#4 – “The 7 Top Social Media Trends That Will Impact Your Marketing In 2015” via JeffBullas.com

Premise: Jeff Bullas provides his own take on what 2015 will look like in social media.  These focus items include continued growth in mobile, vlogging, and social wallets.  With each, Bullas provides context as to why and/or how each will continue to rise as we enter 2015.

Thoughts: We have spent a good amount of time talking about the continued rise of mobile, so this shouldn’t be a surprise.  The first statistic in Bullas’ “Paid amplification” trend is mind-numbing – the organic reach on Facebook is terribly low.  That is reason enough to reconsider your Facebook strategy and effort.

“Social shopping” and “Social wallets” have started to rise in 2014 and brands / retailers are beginning to see the power of social sharing for consumers.  Social wallets and cards have started to pop up.

Are you using a social card yet?  I literally just signed up for one last week and am waiting for it to arrive.  If so, what do you think?

#5 – “What Does your 2015 Twitter Strategy Look Like?” via MediaBistro.com

Premise: The change of the calendar year affords you the opportunity to evaluate and establish your social media strategy, with the focus of this article on Twitter.  This strategy should include goal setting, execution, and measurement.  From there you will want to reevaluate your plan to see what is and is not working and go from there.

Thoughts: For the first time, I spent a little money in 2014 to help build our SaveThanksgiving.net following on Twitter.  We gained ~100 followers from those efforts and it is likely something that I’ll re-establish in the latter stages of 2015.

Do you have a strategy that is specific for each social media site that you are on?  How did you perform in 2014 relative to your goals?

Tweet of the Week:

Hopefully, you take #5 above to heart and don’t fall into the trap of our ‘Tweet of the Week’.  The good ole marketing / Twitter fails of 2014.  I can’t even pick one of these five as the worst … they are all … just … painful.  Do yourself a favor and make sure you don’t land on this list in 2015.  Please.

Again, happy new year to all of our readers and subscribers!  I hope you make 2015 great!

Sunday Musings w/ Shore Branding – 12-21-14

Sunday Musings w/ Shore Branding - Happy Holidays! (Photo credit: RealClubResorts.com)

Sunday Musings w/ Shore Branding – Happy Holidays!
(Photo credit: RealClubResorts.com)

Welcome to the last #SundayMusings of 2014!  The holiday season is in full swing and so are a number of brands with their marketing and advertising efforts.  The following stories caught my attention over the past couple of weeks regarding advertising and branding Christmas.  Enjoy!

#1 – “Brands get super creative on social media for #Christmas” – via Branded3.com

Premise: Brands continue to step it up a notch with holiday / Christmas branding efforts across social media networks.  The author picks four brands that have stood out this holiday season with their respective campaigns.

Thoughts: I love the Vine from Asda in this article!  That is essentially my Christmas wish to be able to decorate the tree that quickly.  Congratulations to UPS for winning the internet for one day with their “UPS Wishes” campaign and the video included in this article.  You can send in your wish to UPS here.

#2 – “Clients Rejoice!  This Elf on a Shelf Will Judge the Crap Out of Your Ad Agency” via AdWeek.com

Premise: Agency Plan B has rolled out their own Elf on a Shelf videos for the holidays, passing along judgment in and around the office for all to enjoy.

Thoughts: I have no idea how this isn’t showing up on my Facebook wall time and time again as this is absolutely brilliant!  Plan B has hit a home run with these videos.  I love the conference call short embedded in the article itself.  How much better would your office be with this Elf on the Shelf roaming the halls (and offices … and bathrooms)?

#3 – “Booze News: Do Holiday ‘Drink Responsibly’ Campaigns Work?” via brandchannel.com

Premise: It isn’t a secret that people consume an abundance of alcohol around the holidays.  You are also more likely to be aware of ‘drink responsibly’ ads from beer, liquor and wine companies.  But does that message resonate at all with consumers?  A study conducted says “no”.  While most have a generic ‘drink responsibly’ message to it, virtually no one provides specifics on what you are doing and/or why.

Thoughts: Truth be told, the ‘drink responsibly’ ads have always been generic and you probably spend little to no time thinking about it or what it actually means.  However, it felt pretty surprising that not a single ad had some type of more specific call to action, particularly around the holidays.

What do you think?  Do alcohol companies need to be more specific in their ‘drink responsibility’ efforts and marketing?

#4 – “Ad of the Day: Apple Goes Back 60 Years to Find Its Lovely Holiday Ad for 2014” via AdWeek.com

Premise: Apple has rolled out its 2014 holiday and it is a doozie.  Actually, here it is …

Thoughts: We don’t spend much time talking about Apple on this site, largely because I don’t use their products whatsoever anymore.  However, after seeing this ad a second and third time, I thought it was awesome.  My first reaction was that it was branded very well … but occasionally, that’s perfectly OK.  Frankly, Apple’s ads have become a little too cookie cutter for me – when comparing across their ads.  This breaks the mold quite a bit and is really enjoyable.

Tweet of the Week:

A second article that actually shows off several more companies with winning branding efforts this Christmas!  As you will see, various hashtags are more than prevalent across social media.

What other brands have caught your attention this year with their TV ads or social media efforts?  Let me know in the comments below!

I hope everyone has a great, safe holiday season!  Come back for more #SundayMusings the first Sunday of 2015 (1/4/15)!