Our #SundayMusings continues “Pinterest Month” here on Shore Branding with a look at a handful of news and stories regarding the platform, how to leverage it, and what businesses can do to maximize their efforts. Building off of last weekend’s “Pin of the Month”, here are the top stories from around the web that related to Pinterest and caught my eye.
#1 – “Pinterest Marketing: Your Complete Guide to Success” – via socialmediaexaminer.com
Premise: A collection of articles from around the web on how to market yourself / your business on Pinterest, as well as a resource for tips and recommendations for the site.
Thoughts: Our first article actually links to a number of articles and I thought this would be a good starting point to cover just about all different bases on Pinterest, Pinterest marketing, etc. This includes an entire sub-section of articles devoted to Pinterest Analytics, a fantastic way to track your efforts and gauge success on the site.
The article also contains links regarding Pinterest advertising and promotional recommendations to help build your presence / network on the platform.
#2 – “10 Amazing Facts About Pinterest Marketing That Will Surprise You” via jeffbullas.com
Premise: Want to know more about Pinterest and the opportunity it may provide for you? Take a look at these facts and figures, based off of an infographic. After a few, key numbers on Pinterest, the author goes into ten facts regarding why Pinterest should have your attention if it doesn’t already.
Thoughts: What caught my attention right from the beginning is that not only is Pinterest growing in total numbers still, but the amount of “activity” the site is producing. Pinterest users remain active on the network and aren’t just signing up and disappearing.
One item that I do wish this article and a lot of others would stop doing is comparing Pinterest – or any other site – to Facebook. Growth rates for the latter should not be expected to be well into the double digits, given the enormity of how many people are already there. It’s a terrible comparison and unfair to either site.
#3 – “How Businesses Can Get Started Using Pinterest” via maximizesocialbusiness.com
Premise: Interested in creating a Pinterest page for your business but looking for tips and recommendations on how to do so? This write-up is for you. The author puts together step-by-step instructions on how to create a business page on Pinterest, whether that be from scratch or converting over from a personal page. From there, a few tips are provided on some of the basics for your business page.
Thoughts: Occasionally, I/you take for granted the initial setup because it has been so long since you did it yourself. That was my rationale for including this post in today’s #SundayMusings. It has been a while since our Pinterest page was setup and verified. These steps will help Pinterest newcomers easily get through these early stages of account setup and maintenance.
#4 – “Relationship Marketing with Pinterest with Wade Harman” via ManlyPinterestTips.com
Premise: Wade Harman makes an appearance on the “Manly Pinterest Show” and provides his thoughts and feedback on social media, spending a good amount of time focusing on Pinterest specifically. For those that don’t want to sit through the 40 minute discussion, there is a table of contents with time markets underneath the embedded video.
Thoughts: Interesting feedback and truthful responses from Wade in the interview. It was refreshing to hear someone say, “I used it to drive traffic at first”. After covering relationship marketing, the discussion pivots back to Pinterest and whether or not it is a social network (I believe it is), leveraging the messaging feature (I don’t use either), etc. I also like one of the final discussion points and Wade’s decision to not automate his pins. (Agreed.)
#5 – “How to Turn Pinterest Into a Revenue Generating Channel” via quicksprout.com
Premise: The author has created an infographic on how to generate revenue via Pinterest. Starting off with a few facts and figures on the site, the infographic then takes you through how/where Pinterest is more effective than other social networks.
Thoughts: I thought this was another fantastic infographic on Pinterest. Had I not found last weekend’s “Pin of the Month” tied more closely to brands/branding, this would have been used … and still may down the line.
Interesting statistics from the infographic:
- Customers spending more money from a Pinterest referral vs. other platforms.
- I really like the setup of the quad map and how to think about how others leverage the site.
- There are a lot of tips and recommendations on the bottom half of the infographic on building engagement and your network on Pinterest worth thinking about.
Tweet of the Week:
— Hootsuite (@hootsuite) April 14, 2015
Interesting article and certainly different ways to leverage Pinterest, creating unique value on the platform for yourself and/or your brand. What are some other accounts you have seen that go in a unique direction on Pinterest? I would love to hear about them and take a look.
That’s it for this weekend’s #SundayMusings. Hope you are enjoying “Pinterest Month” here on the site!