Pin of the Month – The Power of Word of Mouth Marketing

Building Your Brand Through Customers - The Power of Word of Mouth Marketing by Salesforce Canada

Building Your Brand Through Customers – The Power of Word of Mouth Marketing by Salesforce Canada

 

March’s “Pin of the Month” landed in our Inbox a few weeks ago.  With a focus on branding through word of mouth advertising, the infographic above from Salesforce Canada’s blog provides quite a few staggering numbers in the power of word of mouth.

An overwhelming majority are influenced in the purchasing/buying behaviors by word of mouth advertising from others.  Whether that is friends, family, and/or brand ambassadors, leveraging word of mouth advertising is critical for your brand.  I was actually surprised that WOM was the “second best source of revenue according to US small businesses”.  When I think of building small businesses, WOM is the first brand builder that comes to mind.  Without word of mouth, small business owners will have an uphill battle in getting their business off the ground. [Read more…]

Pin of the Month – Super Bowl Ads

Super Bowl Advertising by the numbers. Infographic by Engagor

Super Bowl Advertising by the numbers. Infographic by Engagor

Our February “Pin of the Month” wraps up our NFL and Super Bowl coverage this month.  Building off of our Super Bowl Ad Review, our “Pin of the Month” summarizes the overall impact of Super Bowl ads and which brands got the most out of their investment.  The infographic above was created by engagor who measures social customer experiences and engagement. [Read more…]

Pin of the Month – Social Media

January's "Pin of the Month" on Social Media Pin originally from ticsyformacion.com

January’s “Pin of the Month” on Social Media
Pin originally from ticsyformacion.com

Happy 2015 everyone and welcome to another year of our “Pin of the Month” here on ShoreBranding.com.  January’s “Pin of the Month” takes a look at several key social media numbers and statistics across several of the key players in social media.  The infographic itself was found on Pinterest and originated from this article.

So what exactly are we looking at here?  As we enter 2015, the numbers across the more popular social media networks continue to amaze.  With numbers and figures from multiple sources, let’s dive into some of the facts seen in the above infographic, specifically those that caught my attention: [Read more…]

Pin of the Month – The Meaning of Brand Names

"The Meaning of Brand Names" - infographic by 7Brands Inc.

“The Meaning of Brand Names” – infographic by 7Brands Inc.

Our December “Pin of the Month” gets back to our roots of branding and provides the background for thirty five, highly recognizable brand names.  The “Pin of the Month” comes from a write-up on AdWeek and was created by 7Brands Inc which brought in information from a handful of sources on where brand names originated from.

There are a few here that caught my eye as “interesting to know/learn”, a few lame stories, and a few that seem pretty funny more than anything else.  The first thing that caught my eye during the first read through on the infographic was how many rely on translations from Latin, German, and other languages. [Read more…]

Pin of the Month – Thanksgiving

November's "Pin of the Month" - Thanksgiving Football. Help #SaveThanksgiving Infographic by: StatoGraphics

November’s “Pin of the Month” – Thanksgiving Football. Help #SaveThanksgiving
Infographic by: StatoGraphics

Did you really have any doubt that our “Pin of the Month” for November would have something to do with Thanksgiving.  Our #SaveThanksgiving efforts are once again in full swing this month.  However, we’re focusing on Thanksgiving football with November’s “Pin of the Month”, created by Statographics.

The tradition of Thanksgiving football has lived in our homes since 1920.  This infographic provides an in-depth look at that history, providing key dates for the 95 year tradition.  Sidenote: I wonder what type of plans the NFL will put into place when we celebrate a century of Thanksgiving Day games.  Hopefully, it does not include putting more games on during the holiday itself … although it probably will. [Read more…]

Pin of the Month – Brand Advocates

October's "Pin of the Month" focuses on the importance of brand advocates.  Infographic by BzzAgent

October’s “Pin of the Month” focuses on the importance of brand advocates. Infographic by BzzAgent

Our October “Pin of the Month” comes to us from BzzAgent and research conducted by Dr. Kathleen R. Ferris-Costa.  The research provides data behind the power of building brand advocacy and turning consumers into advocates for your brand, product, and/or company.

Brand advocates help build word of mouth advertising for your brand and are influencers in the purchase cycle for their audience, followers, family and friends.  The infographic takes a look at the power of brand advocates and why they are so important to have.  So why is it important to build, maintain, and leverage brand advocates to help with your branding efforts? [Read more…]

Pin of the Month – LinkedIn Statistics

September's "Pin of the Month" is from Mainstreethost.com - LinkedIn Statistics

September’s “Pin of the Month” is from Mainstreethost.com – LinkedIn Statistics

“LinkedIn Month” (Plus) continues with our next “Pin of the Month”.  We have been focusing on LinkedIn for several weeks now, beginning with our August “Pin of the Month”, several #SundayMusings, and a Tips article.  The infographic above comes from Mainstreethost.com and provides key LinkedIn Statistics directly from LinkedIn itself.

This infographic caught my attention as there is a focus on the corporate/business side of using the social platform that doesn’t receive as much attention as it should.  You will find a plethora of material and recommendations on how to improve your own personal page (including our own Tips article referenced above …) but there is much less content out there about how to build your business page and how powerful it can become for you and your business in the B2B environment. [Read more…]

Pin of the Month – Becoming a LinkedIn Jedi

Continuing "LinkedIn Month" on ShoreBranding.com w/ our August "Pin of the Month". (Infographic by Gryffin.com)

Continuing “LinkedIn Month” on ShoreBranding.com w/ our August “Pin of the Month”. (Infographic by Gryffin.com)

Our August “Pin of the Month” kicks off our “LinkedIn Month” here at Shore Branding. As referenced in last week’s #SundayMusings, we will be focusing on LinkedIn over the next month or so.  The infographic above from Gryffin.com provides a ton of recommendations and brainstorming about how to get the most out of LinkedIn.

LinkedIn is the clear number one site when it comes to professional networking with hundreds of millions of active users around the globe. What does the platform allow you to do – just as the infographic illustrates, LinkedIn allows you “discover professional opportunities, explore new ventures, and cultivate professional relationships”. I can’t think of a better way to describe / summarize how you should be thinking about LinkedIn. [Read more…]

Pin of the Month – Brands on Twitter

Infographic from WSJ.com  (Link provided in write-up below)

Infographic from WSJ.com
(Link provided in write-up below)

July’s “Pin of the Month” actually takes a look at a somewhat dated infographic created by the Wall Street Journal back in December of 2011. I came across this graphic when doing some research for our next “Brand in Focus” (hint: it will be the brand that appears at the top of our “Pin of the Month”) and still feel that it is quite relevant today.

We have seen quite a few examples of brands and companies handing over their social media accounts to staff members, only to be forced into an uncomfortable situation and/or an apology due to poor online behaviors of said employees. This graphic takes a look at three brands / companies that “win” on Twitter with strong digital marketing efforts on the platform while giving only a select few the keys to the car on the network, becoming the voice of the brand for each. [Read more…]

Pin of the Month – Retail Loyalty

June's "Pin of the Month" from Kobie Marketing Retail Loyalty in 2014

June’s “Pin of the Month” from Kobie Marketing
Retail Loyalty in 2014

Our June ‘Pin of the Month’ focuses on retail loyalty and how mobile technology is forwarding the market. The infographic is brought to us by Kobie Marketing. We’ve been focusing on mobile in recent weeks through our bi-weekly #SundayMusings and even in last month’s Pin of the Month – the Smartphone Revolution.

If you have spent any time on this site over the past year, I think we can align on the fact that more and more people are using smartphones and they are becoming more and more of a part of our everyday lives. Within the infographic we see a relatively bold statement from Kobie that “2014 will be the year of seamless transition between brick-and-mortar, online, and mobile”. [Read more…]