Pin of the Month – Building Stronger B2B Relationships

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7 Subtle Yet Powerful Ways to Build Stronger B2B Relationships

Via Salesforce

 

Our first “Pin of the Month” of 2016 was passed to me via email and is from Salesforce Canada.  Continuing with a little bit of focus on Customer Experience (CX) and the power it has, or can have, for your brand, I thought this was a timely infographic.  You can find a full write-up on the power of building stronger B2B relationships in the corresponding write-up.  

There is a cultural shift towards building a stronger overall experience with customers.  I truly started buying into this after listening to Mark Cuban on Shark Tank, while in the middle of making the largest investment in the show’s history (at that time).  

That segues nicely into this infographic that builds out the power behind a customer’s experience, the support you put behind them, and more.  While there tends to be a focus on building new business, retaining your current customers and making them happy must be a key business strategy.  

I found the middle section of this infographic particularly informative, regarding the idea of building a customer advisory board.  Selecting a group of customers to bounce ideas off of, gather feedback, and generally show that you care, are powerful ways to empower your customer while also collecting valuable feedback on what is working and what might need improvement for your brand or business.  

What are you doing to focus on your current customers?  Are you seeing a shift or desire from customers to improve your brand’s overall experience?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

 

Pin of the Month – The Best and Worst Rebrands

December's "Pin of the Month" from MadeByOomph.co.uk

December’s “Pin of the Month” from MadeByOomph.co.uk

December’s infographic for our “Pin of the Month” landed in my Inbox several weeks ago from Oomph.  It is a fascinating look at the best and worst rebrands from around the globe.  Sometimes these work, sometimes these don’t and this infographic pulls out the highlights and lowlights over time.  

If you pay attention to branding efforts from large corporations, you are probably familiar with more than a handful of these.  Which ones caught my eye? …

  • Lego has done an amazing job of rebranding itself over the years and has become an absolute behemoth in the toy industry.  While it has almost always been largely popular, I’m blown away by how well they have adapted to the times.  
  • There are probably Millennials reading this that have no idea that Old Spice was a brand practically left for dead 15 years ago.  An aftershave and cologne brand that had an archaic brand image completely reinvented itself, launched brand extensions, and completely turned itself around.  
  • Several failures – The GAP’s rebranding failed miserably with customers, as did Pepsi’s.  BP tried to rebrand itself after the Gulf oil spill and let’s just agree that this didn’t work.  

What brands caught your eye in the infographic?  Let us know in the comments below or drop me an email at john@shorebranding.com.  Thank you to the team at Oomph for passing this infographic along to me!

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

 

Pin of the Month – Thanksgiving Cooking Hacks

November's "Pin of the Month" via Buzzfeed.com #SaveThanksgiving

November’s “Pin of the Month” via Buzzfeed.com
#SaveThanksgiving

In November I tend to put a ton of attention on Thanksgiving for obvious reasons (SaveThanksgiving.net).  Our “Pin of the Month” keeps that focus on the holiday and our #SaveThanksgiving efforts.  However, this isn’t your typical infographic this time around.  We’re simply trying to provide you with a few time-saving tips and tricks for your Thanksgiving holiday, thanks to the corresponding article on Buzzfeed.com.

Tips within the article itself include cooking-specific instructions and household tricks to make your life that much easier the days leading into Thanksgiving.  Several of these tips are well practiced here – anything revolving around “cook ahead of time” and store in the refrigerator is an art.

Are you hosting Thanksgiving at your house this year?  What tips do you install or what would you add to this list of hacks that have worked for you in the past?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks … and don’t forget … #SaveThanksgiving!

 

Pin of the Month – The ROI of Social Media

Infographic by Likeable Local, Likeable Media

Infographic by Likeable Local, Likeable Media

October’s “Pin of the Month” comes from one of, if not my favorite social media marketing companies out there, Likeable Local a division of Likeable Media.  Founded by Dave Kerpen, the company has taken giant steps forward over the past decade or so in social media marketing and its own, proprietary software and information.

Likeable’s infographic is a nice teaser into the power of social media and how it can improve your brand and help you achieve your goals.  In a straightforward manner, we see how WOM has changed over time, with social media making it easier to let your friends and family know that you would recommend a brand, business, etc.  Instead of that WOM spreading one person at a time, one post on social media is likely seen by dozens, if not hundreds of your friends and followers.  

The infographic quotes a few numbers from outside sources, saying a whopping 92% believe that WOM recommendations from friends and family are more believable vs. any form of advertising.  You wonder why companies are asking you to rate them across social media and online forums?

There are ways to invest in social media appropriately, including tracking how well your money spent is impacting your business.  If you have questions, concerns, or issues with your social media marketing and planning, do not hesitate to ask.  In building on the WOM aspects of our “Pin of the Month”, I would not hesitate to recommend Likeable / Likeable Local to you.  Give them a try and tell them I sent you!

What catches your attention in this month’s infographic?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

 

Pin of the Month – Brands Insuring Celebrity Bodies

Infographic by MyBreast.org

Infographic by MyBreast.org

September’s “Pin of the Month” found its way into my Inbox a few weeks ago and I felt like I had to use it.  It is too good and too unique not to for brand and branding related purposes.  Kudos to MyBreast.org for putting this one together.  

You were wondering what brands pony up insurance money for their celebrity endorsements, weren’t you?  This feeds somewhat off of last weekend’s #SundayMusings albeit there was a sole focus on athlete-celebrity endorsement.  

From head to toe (or foot …) brands are insuring celebrity body parts to help with the PR behind their campaigns.  Honestly, nothing surprises me anymore when it comes to celebrities and the whacky behaviors that they can get away with, so this infographic didn’t even phase me when reading what brands were doing and for how much they were insuring celebrity body parts for.  

The PR spin machines have been working wonders for years across CPG/household products and food chains.  

Which brands caught my uninsured eyes here?

  • Head & Shoulders and P&G have worked with Troy Polamalu for years so it isn’t surprising to see them insure his long locks.  
  • Sports marketing enthusiast and pizza maker Papa John’s has his hands insured because … well, naturally …
  • Gillette/Venus sponsoring a $1 billion insurance policy on Mariah Carey’s legs is probably the most eye popping.  I can actually envision Carey flipping out at the negotiation in her crazy voice saying “I demand … one billion dollars” …

OneBillionDollars Dr Evil

What brands catch your attention in the infographic above?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

 

Pin of the Month – Periscope Tips

Pin of the Month - Periscope Tips from JenLehner.com

Pin of the Month – Periscope Tips from JenLehner.com

We continue on with our unannounced “Periscope Month” here in August, with our “Pin of the Month” focusing on more Periscope tips.  After diving into Brands Winning on Periscope and last weekend’s #SundayMusings, here is a look at several more tips from JenLehner.com.

As mentioned in last weekend’s write-up, we’re going to see tips-related articles continue to pop up and continue to morph as Twitter’s livestreaming app continues to evolve itself.  In fact, the last update for Android’s Periscope app less than two weeks ago made some dramatic changes in how to find live broadcasts – allowing you to choose from a world map for where you are looking to view “scopes” from.  

The first tip actually caught my attention as I had yet to hear or read that from elsewhere – I very easily could have missed it though.  Jen makes a great point though, you don’t want to ruin your broadcast with an incoming call.  

Using hashtags and emojis have become the early rage when creating titles for your scope.  The former to help in search, the latter in grabbing the attention from those perusing the list of scopes that have been or are currently airing.  

To the 4th point here, don’t forget to save your scopes!  

What other tips would you consider adding to this list?  What is working for you on Periscope, and what isn’t?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  

If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

Pin of the Month – Sterling Cooper / Mad Men

Infographic by Unmetric

Infographic by Unmetric

The good folks over at Unmetric are at it again in our July “Pin of the Month”.  We have used several infographics from Unmetric since launching our “Pin of the Month” feature.  Earlier this year, one of the more acclaimed shows in my memory, Mad Men, came to an end.  The infographic above takes a look at the accounts that the Sterling Cooper agency held during the seven seasons of Mad Men on AMC.

Overall, 83 accounts were portrayed on the show with only 10% of them being fake brands.  While another 12 have gone out of business, it is pretty cool to see that 64 of the brands referenced on the show are still around today.

From here, the infographic takes us down a path of breaking out the brands by category and then dives into how 37 of the brands are currently on and leveraging Twitter specifically.  This goes to show you that when you cross one of the better TV shows in recent years with the Twitter platform, you have my attention!

My favorite part of the infographic is where it dives into the engagement that these brands are creating on Twitter.  Bacardi and Heinz are the most engaging brands among Sterling Cooper’s clients, followed closely by Gorton’s Seafood – definitely a surprise number three to me, particularly with “only” ~7,500 followers on Twitter.

The other piece that caught my eye is the rank order of the types of content that is/was most engaging on Twitter.  I’m not too surprised that “Brand News” would be at the top, but second on the list is “Campaign” tweets … I’m assuming that these are Twitter ad campaign tweets and these numbers suggest the power behind advertising on Twitter.  This is largely superior to “Events” and “Contests” across the brands examined and somewhat surprising – it might be interesting to overlay this with spend levels to put a bit more context on the results.

So what caught your eye in this month’s “Pin of the Month”?  Did you watch Mad Men?  When these brands came up in the show, what were your thoughts?  Let me know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.

If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

Pin of the Month – Small Business Branding

Small Business Branding infographic by TailorBrands.com

Small Business Branding infographic by TailorBrands.com

June’s “Pin of the Month” comes to us from TailorBrands.com and takes a look at branding, specifically among small businesses.  What trends are happening right now in small business branding and where do I expect them to go from here?  Let’s dive in …

Looking at the four main sections of the infographic, I find half of the findings to be pretty surprising.

Right off the bat, I was caught a little off-guard at the first section of the infographic in that the majority say they prefer “stories over statements”.  While it might be great to have the full story or know/learn the story after an initial engagement with a brand, the attention span of today’s consumer isn’t going to take the time read a full page of text to get the crux of what your small business is and the benefits it provides over competition.  Get the to point, very quickly.

This segues nicely into the second point – that small businesses keep their brand names to one or two words the vast majority of the time – almost 90%.  If that would only translate over to the first point here.

The second surprise, to me at least, is that only 1% say they want to be a “big brand” in the future.  This feels counter-intuitive, unless “inspired” is or was too misleading of a word.  Who doesn’t want their business to grow to the size of a Nike, Apple, etc.?  Maybe they want to keep their small business feel while growing revenue?  What are your thoughts on this one?

The other piece that didn’t surprise me is that the color blue has become the most popular color for brands to use, replacing black.  Rounding out the top five is the color orange, which probably stands out more than any other among the top ten.

What catches your eye in this month’s “Pin of the Month”?  Let me know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!

Pin of the Month – The Modern Mobile Travelers

Infographic by Usablenet.com

Infographic by Usablenet.com

Building off of last weekend’s #SundayMusings, our “Pin of the Month” for May dives in on mobile, specifically the mobile traveler.  This month’s infographic coincides with a free ebook from Usablnet.com.  With an interest in mobile and a desire to always be traveling, this one was right up my alley.

The infographic takes a look at the mobile traveler and provides input and feedback as to how brands can better connect with them.  I particularly enjoy how each section of the infographic itself is followed by an insight blurb to put all of the pieces together for you.

After the demographic and background information, we get to the meat and potatoes of who the mobile traveler is and their respective behaviors.  This includes the very obvious differences across generations / age groups.

There were, however, two items that surprised me a little bit (read: I don’t fit the mold here):

  1. Consumers are consistently more likely to book travel on mobile web vs. a specific app.
  2. Approximately half of mobile travelers say they are influenced by loyalty programs.  I would have thought this would be much higher.

How are you using mobile when considering or booking travel?  Are you a multiple device researcher/planner and purchaser?  Does anything catch your eye in the statistics here like they did for me?  Let us know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!

 

Pin of the Month – The Most Pinteresting Brands

April's "Pin of the Month" - Infographic by Unmetric.com

April’s “Pin of the Month” – Infographic by Unmetric.com

Over the next couple of weeks we are going to be focusing on Pinterest.  That starts this weekend with our April “Pin of the Month” from Unmetric – “The Most Pinteresting Brands” infographic.  We have actually used infographics from Unmetric in the past for our “Pin of the Month” but they keep producing some of the best infographics out there.

The top of the infographic says it all – a look across Unmetric’s database of 1,500 brands’ Pinterest pages.  Here are a few items that caught my attention from the infographic above. [Read more…]