Loyalty to Brands – Guinness

"Loyalty to Brands" - Guinness (Photo by lazygamer.net)

“Loyalty to Brands” – Guinness
(Photo by lazygamer.net)

For our latest “Loyalty to Brands” we are continuing an official “Beer Month” here at Shore Branding.  Over the past decade, my taste buds have changed and my preference for which beer is regularly sitting in our refrigerator has become Guinness.

My loyalty, or even consideration, towards Guinness actually didn’t start until a trip to Europe about a decade ago.  It wasn’t a beer of choice at the time, but I also knew there was no way you could pop into Ireland and not have the homebred beer.  As soon as I tried the local Guinness, I started to get hooked.  (Note: The Guinness brewery at St. James Gate in Dublin, Ireland was of course closed for some type of renovations when we visited.)

While Guinness has tried to grow through brand extensions, it is the original draught beer that keeps me coming back.  In fact, the only two extensions that I have really enjoyed at all are the Red Harvest Stout and the 1759 Limited Edition Amber Ale – check out the latter on Guinness’ page for more information and a great video.

Aside from the product itself, what has helped “feed” my loyalty towards Guinness?

  1. Arthur’s Day – a celebration for Arthur Guinness that was started in 2009 and ended in 2013 because we aren’t allowed to have nice things in today’s world.  
  2. Their TV ads …

Like this …

And this …

Those two ads “prove” you don’t have to sell comedy or sex to further sales in the beer or liquor industry.  

What is your preferred adult beverage?  Why?  Let me know in the Comments below.  

As always, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.  Thanks!

 

Loyalty to Brands – Jet.com

Jet.com

Jet.com

Our next installment of “Loyalty to Brands” focuses on a newcomer to the world of ecommerce – Jet.com – having just officially launched this past Tuesday – after a few months in beta testing.

When I read someone describing Jet as “when Amazon meets Costco”, I knew I would be interested.  After getting into the group of beta testers and sharing the site across social media, I wound up being in the top 10,000 group which provided a free, one year membership and early access to shop Jet before its launch date this past week.

So how have I become loyal to Jet in such a short amount of time (~6 months).  There are two major reasons:

  1. Focusing most of my cart on household goods (toiletries, cleaning supplies, etc.), I find the bulk shopping and incremental savings increases to be eye-catching.
  2. Not having to leave my house to go battle the lunatics on weekends in places like Costco, Walmart, and Target is equally important to me.

It really is that easy to turn me into a loyal, avid shopper.  Give me a reason (or two) to not have to deal with maniacs at the store, in the parking lots, and/or even just on the road during the weekends, is a benefit that I can’t put a dollar number on.

Note that the savings doesn’t end with household items.  You can find gadgets, food, baby care, pet items, books … virtually everything you could imagine (see the complete list below).

A bevy of categories to choose from on Jet.com

A bevy of categories to choose from on Jet.com

I will say that Jet’s beta program (Jet Insider) really did a lot to pique my interest.  It felt good to have “exclusivity” to the program and helping them fine tune the system and channels they put in place.  From the very first order, items have landed on my doorstep in the timing that was promised.  Not to mention, the fancy delivery boxes that they come in … nice branding work there!

The power of well branded, purple boxes! (Photo Credit: GeekWire.com)

The power of well branded, purple boxes! (Photo Credit: GeekWire.com)

Have you signed up for Jet this week now that they have officially launched?  If so, what do you think?  Were you a Jet Insider and did you have similar feelings to the early access?  Let me know in the Comments below.

As always, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.  Thanks!

 

Loyalty to Brands – Dunkin’ Donuts

Loyalty to Brands - Dunkin' Donuts (Photo from Dunkin' Donuts Twitter)

Loyalty to Brands – Dunkin’ Donuts (Photo from Dunkin’ Donuts Twitter)

This quarter’s “Loyalty to Brands” write-up focusing on a brand/company that I have liked for a long time but have become loyal to over the past year and for a specific reason.  Dunkin’ Donuts has been around for a long time, particularly in the Northeast.

Everyone loves a munchkin (even if you have to cheat on a diet), and I strongly prefer their coffee over Starbucks and others.  However, it wasn’t until Dunkin’ Donuts launched their DD Perks loyalty program and corresponding mobile app that I really started to make frequent trips to the local stores.

Dunkin’ Donuts was one of the first brands to work with Foursquare, partnering with American Express.  When you checked into a Dunkin’ location on Foursquare and synced your Amex card to your account, you would receive a statement credit.  That started nudging me towards Dunkin’ at first.  When they decided to bring everything under their own roof and develop their mobile app, I was sold.

The ability to automatically refresh the balance on my card that is linked to the Dunkin’ Donuts app makes it an easy way to ensure I have the necessary cash in my account.  At the same time, I’m consistently earning points during purchases, which turns into free beverages once you have accumulated enough points.  (Note, as seen below, as of this writing 200 points = a free beverage and every $1 spent = 5 points.)

DD Perks from Dunkin' Donuts

DD Perks from Dunkin’ Donuts

Has a particular mobile app increased your loyalty to a brand or company like this?  Would any Starbucks fanatic like to refute this entire write-up and explain to readers why their brand of choice is superior?

As mentioned in the past, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.  Thanks!

 

 

Loyalty to Brands – Samsung

Samsung (Photo credit: KiddsKids.com)

Samsung (Photo credit: KiddsKids.com)

With more than a just a slight hint in last weekend’s #SundayMusings, we walked into our latest “Loyalty to Brands” here on Shore Branding.  Founded almost 80 years ago, Samsung has become a dominant force in consumer electronics over the past two decades.  From its rapid growth in equipment and partners in mobile devices to its continued production of highly regarded TV’s, Samsung continues to become a more prevalent brand in and around our household.

How or where did my loyalty to Samsung start?  About a decade ago I led a research project on consumer perceptions of various TV’s and somewhat to my surprise, Samsung was a near dominant player in satisfaction and several forward-thinking attributes.  That caught my eye as I was in the market for a new TV for my house.  Since purchasing that 46” LED flatscreen TV and being completely satisfied with the product, it has been a growing loyalty with Samsung. [Read more…]

Loyalty to Brands – Amazon

"Loyalty to Brands" focusing on Amazon.com

“Loyalty to Brands” focusing on Amazon.com

By a show of virtual hands, who has shopped on Amazon in the past week?  That’s what I figured and the leader in ecommerce is our focus in the latest “Loyalty to Brands”.  Founded in 1994 as an online bookstore, Amazon has become much, much more over the years.  There isn’t much out there for sale that you can’t get on Amazon.  Founder and CEO Jeff Bezos continues to run the show at the Seattle-based giant, finding new and exciting ways to expand Amazon’s portfolio.

So what has driven my brand loyalty to Amazon?  While price is an added benefit, it is not my number one driver.  The convenience of shopping on Amazon drives my loyalty.  Specifically, Amazon Prime has made my life so much easier.  It is, beyond the shadow of a doubt, the best $99 I spend every year.  With two day shipping on the majority of purchases, I know that I’m getting what I want/need in a timely manner.  If said item doesn’t meet my needs, returns and exchanges cause virtually no pain or anguish.  Over the past five years or so, I would estimate that at least 80% of my holiday shopping is done on Amazon.  In just November and December, the Amazon Prime subscription fee pays for itself.  Tech gifts, clothes, K-cups, and on and on, the list continues to grow each and every year. [Read more…]

Loyalty to Brands – Honda

The Honda logo Loyalty to Brands on ShoreBranding.com

The Honda logo
Loyalty to Brands on ShoreBranding.com

The next in our series of “Loyalty to Brands” focuses on a brand that I’ve been loyal to since my late teenage years, the automaker Honda. What started off as a friend’s recommendation in college has wound up lasting 15+ years and four vehicles. Building off of last week’s #SundayMusings we are continuing the focus on the auto industry this weekend.

Needing a new car for my summer vacation and to get to and from work, a simple recommendation from a friend sent me on my way to a Honda dealership. Given the need for a car with strong MPG and having little need for more room, it was an easy decision to go with the Honda Civic. Fast forward several years and the fact that my brother needed a car, I “upgraded” to my first Honda Accord and gave him the Civic. [Read more…]

Loyalty to Brands – Hilton

Loyalty to Brands - Hilton

Loyalty to Brands – Hilton
(Hilton HHonors)

Our second “Loyalty to Brands” focuses on a brand that I have become loyal to over the past ten years or so due to business travel and personal vacations. While I typically shop around for the best price/offer for airline tickets, there is very little comparative shopping being done when thinking about what hotel chain to stay at. Approximately 99.5% of my hotel stays are at a Hilton property.

What made me loyal to Hilton? First and foremost, the overall quality of just about every property I stay at – whether it be a Hilton, Hilton Garden Inn, Hampton Inn, Doubletree, or Embassy Suites, I can’t remember a truly bad experience. Here is what I tend to find at most Hilton properties: quality of the room itself, room upgrades, the breakfast (at many), and/or the service from employees. [Read more…]

Loyalty to Brands – Google

 

My loyalty to Google products continues ... (Photo credit: tirebusiness.com)

My loyalty to Google products continues …
(Photo credit: tirebusiness.com)

Welcome to a new series here on ShoreBranding.com called “Loyalty to Brands”.  As referenced in last week’s #SundayMusings, from time to time, we’ll be putting together a summary on the brands we are loyal to and why.  However, I would also like to open this up for guest writing opportunities as well – similar to what we did for our “Tips” series.  If you are loyal to a particular brand and interested in guest blogging, please let me know here in the Comments section below or through the Contact page.

Our first brand in focus may not be too surprising if you have been following the blog for the past year.  My strongest loyalty probably lies with Google.  Since converting over to Gmail as my preferred email system a handful or so years ago, it has been a growing affiliation with the brand.  My loyalty grew fivefold when I purchased the first Droid phone on Verizon.  I’ve since upgraded my phone several times and have been using the Galaxy Nexus for a couple of years. [Read more…]