The end of summer 2014 means that we are entering fall and here at Shore Branding that equates to paying attention to the forthcoming Thanksgiving holiday. We began our #SaveThanksgiving efforts in November of last year and now with more time available, we would like to take it to another level.
As mentioned last year, there is no greater holiday than Thanksgiving! Unfortunately, the day continues to be swept under the rug while consumers leave their families behind to get the early bird deals for their holiday shopping. More and more retailers open their doors on Thanksgiving Day and it is a growing tradition that I would truly like to see broken.
With the help of Berry Smart Media, we launched SaveThanksgiving.net as a site to take back the holiday and its traditions. Our goal is to remind people that this is a day for giving thanks for all of their respective blessings from the past year, and spend quality time with their family … not leave the house the second the doors open at local retailers.
Last year several retailers remained closed on the holiday, including; PC Richard & Son, Costco, TJ Maxx, and Marshal’s. We want to help support these retailers and those like it that refuse to open their doors, taking their employees away from their families on the holiday. Whether through sponsorship or something as simple as making it a point to shop at these stores in the coming weeks, help these retailers over the coming months.
If you, or anyone you know, is open to partnering with us and joining the “fight” to #SaveThanksgiving – please let us know. Let’s give thanks to our friends and family and spend one day with them without the distractions! With a little addition to our family, we will be contributing to at least one food drive in the area but will not be running our own. We’ll keep you posted on where those contributions will be made and/or let us know if you have suggestions and we can help spread the word.
How can you help? Share your stories with the world – it could be a simple memory of loved ones, a funny story that makes you think of the holiday, or a picture and memory. If these stories can convince one retailer, one radio station, or just a few people, this will have been worth it.
Happy Thanksgiving! #SaveThanksgiving