New Poll – What wearables are you planning to purchase in 2014?

What wearables will you be purchasing in 2014? (Photo credit: Diginomica.com)

What wearables will you be purchasing in 2014? (Photo credit: Diginomica.com)

Wearables are beginning to turn the corner in terms of consumer acceptance and adoption. The latest poll on ShoreBranding.com builds off of yesterday’s #SundayMusings and asks which wearable devices are you thinking about purchasing in 2014?

We have selected several of the most popular wearables for the poll but have also included a general “Other” for the many others that continue to pop up. Whether you are focusing on a smart band to track your physical fitness, or taking a step up to a full smartwatch … or even Google Glass, let us know what wearable devices are grabbing your attention and which you are most likely to purchase this year.

So which item, or items, are you going to purchase? You can choose from the iWatch, Samsung’s Galaxy Gear Smartwatch, LG’s G Watch, Nike FuelBand, Adidas Fit Band, and/or Google Glass. For those interested, let us know why you have selected the device you have.

Personally, I don’t see myself getting a smartwatch at this time. If Google Glass were to become more affordable down the road that is probably the wearable device I would most likely look to purchase.

Below is a presentation from SXSW regarding wearables that I found to be of interest.

Thanks for taking the time to vote! For more on wearables, you can keep an eye on our “Technology” Pinterest board.

New Poll – Will your brand spend money on mobile ads this year?

Are you budgeting for mobile advertising in 2014?

Are you budgeting for mobile advertising in 2014?  (InteractiveMarketingTraining.com)

 

As witnessed in our May 2014 “Pin of the Month”, mobile and smartphone ownership and usage continue to grow. It seems like every few months, if not weeks, we are spending more time focusing on mobile-related stories in our Sunday Musings (including this coming weekend).

So our latest poll on ShoreBranding.com is simple – will you be spending any portion of your marketing budget specifically on mobile? A simple “Yes” or “No” is all it takes. It doesn’t matter where – whether it be on social media apps, location-based services or companies, or anywhere in between. [Read more...]

ShoreBranding.com Book Review – “Brand Against the Machine” by John Morgan

 

Go read this book! "Brand Against the Machine" by John Morgan

Go read this book!
“Brand Against the Machine” by John Morgan

Occasionally, I fall into a book and feel strongly enough that it is worth putting together a few additional words on it so that readers know that I feel it would be worth their time and investment.  That time has come as we have found another fine example with John Morgan’s “Brand Against the Machine”.

Brief Summary: [Read more...]

Super Bowl Ad Review 2014

This past weekend’s Super Bowl was the most watched event in television history, with over 112 million viewers tuning in!  With the growing popularity of the NFL and a match-up of the two #1 seeds, there was a lot of talk about how good of a match-up it would be.  Well, the game itself didn’t pan out (for the Broncos at least), but the viewership numbers certainly eased the minds of the marketing teams that spent a good penny to advertise during the game.

Here are my personal favorites from the game, with a few comments for each, along with a few additional ads towards the end – two that I didn’t like and two that caught my attention well before kickoff of the Super Bowl. [Read more...]

New Poll – Where will you be advertising in 2014?

What advertising platform will you be leveraging in 2014? (Photo credit: BusinessNewsDaily.com)

What advertising platform will you be leveraging in 2014?
(Photo credit: BusinessNewsDaily.com)

Over the course of 2013, we covered off on several different trends in the advertising space, including the shift to advertising on various social networks (throughout many of our weekly Sunday Musings) and mobile advertising (most specifically with startup Nearwoo).

With that in mind, our opening poll question for 2014 is relatively simple: which advertising platforms will your brand/business be leveraging in 2014 to increase awareness and/or build stronger loyalty?  The options include:

  1. Mobile
  2. Paid Search
  3. Facebook
  4. Instagram
  5. Twitter
  6. LinkedIn
  7. Foursquare
  8. Other Social Media Networks

After voting, if you would like to endorse a particular avenue, please feel free to do so in the Comments section below.  If you have already leveraged any of these streams, let us know what level of success you may have encountered.

Thanks for taking the time to vote and Happy New Year!

ShoreBranding.com Book Review – “Brandscaping” by Andrew Davis

 

Andrew Davis' "Brandscaping" (Photo credit: Amazon.com)

Andrew Davis’ “Brandscaping”
(Photo credit: Amazon.com)

Two of the first few blog entries we put together on here on Shore Branding were book reviews for my favorite six books revolving around branding and digital marketing over time.  While two others have been read this past year, neither were as enjoyable as Andrew Davis’ “Brandscaping”, so I thought it was appropriate to put together a review of the book.

For convenience, here are the write-ups from my top six books – Part 1 and Part 2.  I have to say that I would put “Brandscaping: Unleashing the Power of Brand Partnerships” in the top three.  (Apologies to Mitch Joel…)

Brief Summary: [Read more...]

New Poll – What Is On Your Holiday Wish List?

 

What is on your holiday wish list?  (Photo credit: 123rf.com)

What is on your holiday wish list?
(Photo credit: 123rf.com)

We were overdue for a new poll for a few weeks on Shore Branding, but held off in the spirit of our #SaveThanksgiving efforts.  With Thanksgiving past us, it is now time to think about what your holiday wish list looks like.  Our new poll question is simple: What is the one tech-related item that you hope to receive as a gift this month?  (Whether this is self-gifted or from someone else is unimportant…) [Read more...]

Visit SaveThanksgiving.net

Visit SaveThanksgiving.net and help us ... #SaveThanksgiving Gobble Gobble

Visit SaveThanksgiving.net and help us … #SaveThanksgiving
Gobble Gobble

If you have been reading our blog over the course of the year, you have probably realized that we love to celebrate the holidays.  Well, there in this poll of one, there is none greater than next week’s Thanksgiving holiday!  Unfortunately, as the years go by, it seems that Thanksgiving is getting swept under the carpet more and more, while consumers leave their families behind to get the early bird deals for their holiday shopping.  Retailers are opening on Thanksgiving Day more frequently, and now, earlier and earlier.

For these reasons, we have launched SaveThanksgiving.net!  In short, we want to take back the Thanksgiving holiday, remind people that this is a day for giving thanks for all of their respective blessings from the past year, and spend quality time with their family … not leave the house the second the doors open at local retailers. [Read more...]

Brand in Focus – Oreo

It has been a few months since we put a ‘Brand in Focus’.  Our second deep dive into a successful digital marketing strategy will focus on Oreo.  Let’s dig a little deeper into the brand’s efforts to see what has helped drive the brand forward and see how things look across social media platforms.

Oreo did not grab our attention until last year’s Super Bowl with its now infamous tweet and it has been history ever since:

We’ll focus on Twitter first, but before we do that, let’s outline Oreo’s efforts.  When visiting its own web page, you will see that they have links to their Facebook, Twitter, Instagram, and YouTube pages.  One of the first things that caught my attention was the use of the same image/icon/logo across each platform – showing consistency in their branding efforts across each page.  Well done!  Now, how do they compare?  Let’s take a look … [Read more...]

Has your brand started mobile advertising? Meet NearWoo

 

NearWoo Logo As many would tend to agree, the future of digital is mobile.  Does your brand/company have a mobile strategy?  Does that include mobile advertising?  Well, it really should and I want to point you in the direction of NearWoo.

(Clicking on the link above will allow you to save an additional 30% off if you decide that you want to give mobile advertising a try with NearWoo.)

NearWoo is a start-up company here in the US that allows you to select what markets / neighborhoods you want to advertise through the mobile channel.  In four, easy steps, you can be up and running with your campaign.  Over the past month, we have been test running a mobile campaign in the NJ/NY area to see how it played out, get familiar with the site and analytics, and tracking the performance of our campaign.  The overall goal was to see if/how traffic improved on ShoreBranding.com and to provide an overview of NearWoo’s capabilities for our readers and those that we have worked with. [Read more...]