Brands Winning on Periscope

What brand's are winning on Twitter's Periscope platform?  Periscope.tv

What brand’s are winning on Twitter’s Periscope platform? Periscope.tv

Twitter’s Periscope app is in its infancy stage but I would recommend you jump on board now while the iron is hot!  When Twitter released its quarterly earnings about a week and a half ago, the call was also a “scope” and shown live on the app.  It was then I realized it was time to write a little something more in depth on the app.

While I have not broadcast anything relevant on Periscope (yet … I want to make sure I can commit to it on a regular basis and right now, I can’t) I do check it out on a daily basis, check for who is doing what, and what brands are live on the platform.  I can not speak for Periscope’s main competitor, Meerkat, as I have never checked it out.  This write-up will focus solely on those brands winning on Periscope right now.

In fact, we’re going to start with several big name, national brands but I also want to give a shoutout to two people that are really doing a heck of a job on Periscope with their personal brands / branding as well.

Bolthouse Farms:

Bolthouse Farms just gets social right.  Every Thursday they hose a #ThirstyThursday scope and have bartenders creating drinks using their product.  Check this out next Thursday!

Honda: Honda teased and succeeded with their scope on the launch / unveiling of the 2016 Honda Accord on Periscope.  As mentioned in last weekend’s #SundayMusings, someone at Honda has really changed their culture as the company is clearly “getting it” now.

Zillow

I really liked what Zillow did from their home office in Seattle earlier this week.  Three employees sat in a conference room and each of them answered questions about the housing market from viewers and their respective markets.  A useful/productive way to engage with your audience and fans.

Doritos Even if Honda did get the Twitter tease from someone else – like Doritos (UK) did in June – I still appreciate the use of the platform.  Doritos is/was a very early adopter to Periscope, hosting a cross-platform #DoritosRoulette campaign across Twitter, Periscope, and Vine.  Well played Doritos, well played! In fact, this likely contributes to Doritos having a commanding lead in the Periscope game of earning hearts.  Despite having about 30% of the following of the next brand, Doritos has a significant advantage in earning hearts from its fans, with well over 600K to date.

Red Bull

The energy drink has ~40,000 fans on Periscope and has done a tremendous job broadcasting events … prior to their Lollapalooza campaign that took over their social media pages over the past few weeks.  It will be interesting to see how much time Red Bull puts into Periscope moving forward, as it feels somewhat competitive against their Red Bull TV.  An interesting storyline to follow for the next few weeks and months.

Personal Branding Winners

I wanted to also give a shoutout to two Scopers that are doing a great job on Periscope with their own personal brand – hyperlinks below connect to their respective Twitter pages:

  1. Scott Williams broadcasts frequently and has an open dialogue with viewers, along with providing tips on how to “do Periscope right”.  If you are looking to get started with the platform, follow Scott for a few days first.
  2. Dustin W. Stout has a broader focus for social media marketing but also broadcasts frequently and is very much worth the watch.  His broadcasts are very engaging.

Overall:

What do you like the most about Periscope (or Meerkat if that is your live streaming app of choice)?  What brands have caught your attention?  Let me and others know in the Comments below.  Thanks!

Shore Branding’s 2015 Satisfaction Survey

Our 2015 Satisfaction survey via SurveyMonkey

Our 2015 Satisfaction survey via SurveyMonkey

 

This is long overdue but I have created the survey that is linked to below on SurveyMonkey to get a better gauge of what readers like/dislike about the site, where you connect with Shore Branding across the web, and what opportunity areas you see for the blog.

Please click on this link to take the survey

The survey itself should take you no more than 2-3 minutes as it very straightforward.  I would genuinely appreciate any and all feedback you may have and will absolutely consider all improvement areas mentioned.

If you have any questions at all, please don’t hesitate to ask in the comments section below or sending me an email at john@shorebranding.com.

Thank you in advance for any and all feedback!

Again, here is the link to the survey itself.

 

Brands Winning on Vine – 2015

Brands Winning on Vine - 2015 Edition

Brands Winning on Vine – 2015 Edition

Since launching, Vine has made stars out of your average Joe’s.  The site took off without even having a web site at first.  The platform – which now includes a web page – continues to be one of the most appealing ways to catch my attention when it comes to online video.

Vine may or may not be slowing down in terms of momentum, but it is still a site / an app I tend to frequent regularly.  With that in mind, I wanted to update an article written back in August of 2013 and provide a new perspective on “Brands Winning on Vine”.  The brands mentioned then – specifically Lowes and Oreo – are still “winning” on the platform, albeit not as frequently, as their number of posts have slowed down.

However, other brands and companies have certainly picked up the slack.  With that in mind, here are a few, new brands winning on Vine: [Read more…]

Super Bowl Ad Review 2015

 

It is that time again!  Last weekend’s Super Bowl XLIX managed to break the preceding year’s viewership record, drawing 114.5 million viewers vs. last year’s 112.2 million.  This year’s Super Bowl was one for the ages, even if my favorite team lost in heartbreaking fashion.  That also meant that more people were still glued to their TV as the game wore on and the brands that spent money for advertising late in the game got what they paid for – attention.

As we have done in the past (2014 & 2013), here is my Super Bowl ad review from a panel of one.  One important caveat for this year’s countdown – there are two countdowns here.  Welcoming a newborn to the family in mid 2014 leads to a complete bias for the sappy ‘Dad’ commercials.  So I’m ranking those separately.  They would be at or near the top of the regular countdown.  Aside from the Seahawks pulling on heart strings, the ads in the “second countdown” below also led to me needing to call my own timeouts.  Good grief.

The overall countdown: [Read more…]

Product Review: Samsung Chromebook 2

Product Review: The 13.3 inch Samsung Chromebook 2 (Photo: Samsung.com)

Product Review: The 13.3 inch Samsung Chromebook 2 (Photo: Samsung.com)

Several weeks ago we decided that we needed a second “family / house” computer.  With a Samsung Ultrabook already in our possession and virtually no issues with it over the past 3-4 years, I was leaning on another Samsung laptop.  The Ultrabook already had Microsoft Office and Windows 8 and there wasn’t a need for another $700+ laptop with all of the same programs on it.  The second laptop was going to be for web browsing, watching video and … surprise, surprise … blogging.

I quickly turned my attention to the Samsung Chromebook series and it quickly became a matter of “which one” vs. looking at other devices.  After viewing a number of YouTube videos (like the one below) on the nuances of Chromebook, I figured it was worth a shot. [Read more…]

The Fall Means the Return of SaveThanksgiving.net

Visit SaveThanksgiving.net and help us ... #SaveThanksgiving Gobble Gobble

Visit SaveThanksgiving.net and help us … #SaveThanksgiving
Gobble Gobble

The end of summer 2014 means that we are entering fall and here at Shore Branding that equates to paying attention to the forthcoming Thanksgiving holiday. We began our #SaveThanksgiving efforts in November of last year and now with more time available, we would like to take it to another level.

As mentioned last year, there is no greater holiday than Thanksgiving! Unfortunately, the day continues to be swept under the rug while consumers leave their families behind to get the early bird deals for their holiday shopping. More and more retailers open their doors on Thanksgiving Day and it is a growing tradition that I would truly like to see broken.

With the help of Berry Smart Media, we launched SaveThanksgiving.net as a site to take back the holiday and its traditions. Our goal is to remind people that this is a day for giving thanks for all of their respective blessings from the past year, and spend quality time with their family … not leave the house the second the doors open at local retailers.

Last year several retailers remained closed on the holiday, including; PC Richard & Son, Costco, TJ Maxx, and Marshal’s. We want to help support these retailers and those like it that refuse to open their doors, taking their employees away from their families on the holiday. Whether through sponsorship or something as simple as making it a point to shop at these stores in the coming weeks, help these retailers over the coming months.

If you, or anyone you know, is open to partnering with us and joining the “fight” to #SaveThanksgiving – please let us know. Let’s give thanks to our friends and family and spend one day with them without the distractions! With a little addition to our family, we will be contributing to at least one food drive in the area but will not be running our own. We’ll keep you posted on where those contributions will be made and/or let us know if you have suggestions and we can help spread the word.

Again, you can visit SaveThanksgiving.net and follow us on Twitter and Pinterest. Every Thursday we take a Thanksgiving theme and share a few pins.

How can you help? Share your stories with the world – it could be a simple memory of loved ones, a funny story that makes you think of the holiday, or a picture and memory. If these stories can convince one retailer, one radio station, or just a few people, this will have been worth it.

Happy Thanksgiving! #SaveThanksgiving

Product Review: Samsung Gear Live

What do you think about Samsung’s Gear Live smartwatch?  (Photo credit: play.google.com)

What do you think about Samsung’s Gear Live smartwatch? (Photo credit: play.google.com)

After focusing a Sunday Musings on wearables last month and toying with the idea of getting a smartwatch for about a week, I finally caved and purchased the Samsung Gear Live from the Google Play Store.  Within two days, the smartwatch was at my doorstep and ready for use.  Below are a few thoughts and considerations for the device, along with a wishlist for improvements.  You will also find a few app recommendations sprinkled in.

Ahead of the purchase, I had read a good amount of complaints about the Gear Live’s band and the way that you snap it into position on your wrist.  I actually don’t have any problem with getting the band on my wrist and it fits comfortably. [Read more…]

New Poll – What wearables are you planning to purchase in 2014?

What wearables will you be purchasing in 2014? (Photo credit: Diginomica.com)

What wearables will you be purchasing in 2014? (Photo credit: Diginomica.com)

Wearables are beginning to turn the corner in terms of consumer acceptance and adoption. The latest poll on ShoreBranding.com builds off of yesterday’s #SundayMusings and asks which wearable devices are you thinking about purchasing in 2014?

We have selected several of the most popular wearables for the poll but have also included a general “Other” for the many others that continue to pop up. Whether you are focusing on a smart band to track your physical fitness, or taking a step up to a full smartwatch … or even Google Glass, let us know what wearable devices are grabbing your attention and which you are most likely to purchase this year. [Read more…]

New Poll – Will your brand spend money on mobile ads this year?

Are you budgeting for mobile advertising in 2014?

Are you budgeting for mobile advertising in 2014?  (InteractiveMarketingTraining.com)

 

As witnessed in our May 2014 “Pin of the Month”, mobile and smartphone ownership and usage continue to grow. It seems like every few months, if not weeks, we are spending more time focusing on mobile-related stories in our Sunday Musings (including this coming weekend).

So our latest poll on ShoreBranding.com is simple – will you be spending any portion of your marketing budget specifically on mobile? A simple “Yes” or “No” is all it takes. It doesn’t matter where – whether it be on social media apps, location-based services or companies, or anywhere in between. [Read more…]

ShoreBranding.com Book Review – “Brand Against the Machine” by John Morgan

 

Go read this book! "Brand Against the Machine" by John Morgan

Go read this book!
“Brand Against the Machine” by John Morgan

Occasionally, I fall into a book and feel strongly enough that it is worth putting together a few additional words on it so that readers know that I feel it would be worth their time and investment.  That time has come as we have found another fine example with John Morgan’s “Brand Against the Machine”.

Brief Summary: [Read more…]