March’s “Pin of the Month” landed in our Inbox a few weeks ago. With a focus on branding through word of mouth advertising, the infographic above from Salesforce Canada’s blog provides quite a few staggering numbers in the power of word of mouth.
An overwhelming majority are influenced in the purchasing/buying behaviors by word of mouth advertising from others. Whether that is friends, family, and/or brand ambassadors, leveraging word of mouth advertising is critical for your brand. I was actually surprised that WOM was the “second best source of revenue according to US small businesses”. When I think of building small businesses, WOM is the first brand builder that comes to mind. Without word of mouth, small business owners will have an uphill battle in getting their business off the ground.
The infographic then moves on to help explain why customers share information and recommendations about brands and closes with several tips on how to get others to talk about your brand. There are several items that I wanted to highlight among the tips that I felt are worth noting:
- Under “Target” I was glad to see they mentioned employees … there may not be bigger ambassadors to your brand or business than your own employees.
- Social listening continues to grow in relevance and importance.
- Reverting back to brand ambassadors, developing a program that is dedicated to these consumers is a great idea. Identify these people and try to come up with some type of program that rewards them for being an ambassador.
- Finally, as always, tinker with your program to find the right mix. Stick with what is working and adjust the rest to optimize the program.
Have you focused any attention to word of mouth advertising? Do you have an ambassador program for your advocates? What has worked for you in the past? Let us know in the comments below.
For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it in our “Pin of the Month”. If you have an infographic that you would like to promote here on Shore Branding, just let us know.