Sunday Musings w/ Shore Branding – 8-2-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings with Shore Branding is somewhat unique in its style in that I am building off of our Loyalty to Brands write-ups and have found recent news from brands and companies that we have focused on in the past.  Here are a few headlines that have caught my eye on several of the brands that I consider myself loyal to.

#1 – “Online shopping startup ready to rival Amazon” – via NYPost.com

Premise: Having launched two weeks ago, Jet.com’s founder Marc Lore promises to be an open book when it comes to corporate disclosure – a key contrast vs. his former boss and employer, Jeff Bezos at Amazon.  Lore provides several quotes into how he prefers to run Jet moving forward.  Jet has raised $225 million in funding but is projecting losses in its operating margin for the next five years.

Thoughts: As mentioned in last week’s Loyalty to Brands on Jet, I think it is a phenomenal site and product already.  I’m seriously considering the next nine months as the last chance for Costco to wow me with something or my membership will be cancelled.

Marc Lore has made the rounds over the past two weeks, so it is highly likely you have already seen or read what he is expecting out of Jet.com and his vision for the company as it moved out of beta testing.

#2 – “Dunkin’ Donuts Is Using 7 Social Platforms to Sell Iced-Coffee to Music-Loving Millennials” via AdWeek.com

Premise: Dunkin’ Donuts’ summer marketing campaign will go across seven different social media platforms, in an effort to better connect / resonate with millennials.  The campaign is called “DD Summer Soundtrack” and will include similar messaging and advertising across social platforms.

Thoughts: Either Starbucks and Dunkin’ Donuts know exactly what they are doing or this is just an effort by Dunkin’ to take some steam out of Starbucks’ connection with younger consumers.  I don’t love the idea, particularly if it was formed based on the latter assumption, but it could work out very well for Dunkin’, given its heavy promotional efforts.  I also liked to read that the brand will include a focus on Periscope – where I have seen several brands start to make their presence known.

#3 – “Hilton’s Canopy Reykjavik Offers Valuable Customer Experiences Steeped in Local Culture” via Loyalty360.eu

Premise: Canopy, “Hilton’s new lifestyle hotel brand” will be opening in Reykjavik Iceland in 2016 and be located in center city.  It will offer all of the local flavoring of the city, including food and local amenities.

Thoughts: OK, so this caught my eye and I cannot wait to go back to Iceland and stay at this new Hilton hotel.  If you have never been to Iceland, I highly suggest you check it out as the country is absolutely gorgeous.  We stayed at the current Hilton in Reykjavik and while it was very nice, it was a little off the path from center city.

Tweet of the Week:

Honda is another Loyalty to Brands focus and they have recently turned it up a notch with their digital marketing and social media efforts.  They recently aired a Periscope video rolling out the design for the 2016 Honda Accord and now have this hashtag campaign out there across networks.

The light bulb has seemingly gone off for Honda that they needed to step up their game across social media platforms.  I really enjoy what they have been doing in recent weeks.

Any of these brands in this week’s #SundayMusings catch your attention?

Happy Sunday and enjoy the week ahead!

 

Loyalty to Brands – Jet.com

Jet.com

Jet.com

Our next installment of “Loyalty to Brands” focuses on a newcomer to the world of ecommerce – Jet.com – having just officially launched this past Tuesday – after a few months in beta testing.

When I read someone describing Jet as “when Amazon meets Costco”, I knew I would be interested.  After getting into the group of beta testers and sharing the site across social media, I wound up being in the top 10,000 group which provided a free, one year membership and early access to shop Jet before its launch date this past week.

So how have I become loyal to Jet in such a short amount of time (~6 months).  There are two major reasons:

  1. Focusing most of my cart on household goods (toiletries, cleaning supplies, etc.), I find the bulk shopping and incremental savings increases to be eye-catching.
  2. Not having to leave my house to go battle the lunatics on weekends in places like Costco, Walmart, and Target is equally important to me.

It really is that easy to turn me into a loyal, avid shopper.  Give me a reason (or two) to not have to deal with maniacs at the store, in the parking lots, and/or even just on the road during the weekends, is a benefit that I can’t put a dollar number on.

Note that the savings doesn’t end with household items.  You can find gadgets, food, baby care, pet items, books … virtually everything you could imagine (see the complete list below).

A bevy of categories to choose from on Jet.com

A bevy of categories to choose from on Jet.com

I will say that Jet’s beta program (Jet Insider) really did a lot to pique my interest.  It felt good to have “exclusivity” to the program and helping them fine tune the system and channels they put in place.  From the very first order, items have landed on my doorstep in the timing that was promised.  Not to mention, the fancy delivery boxes that they come in … nice branding work there!

The power of well branded, purple boxes! (Photo Credit: GeekWire.com)

The power of well branded, purple boxes! (Photo Credit: GeekWire.com)

Have you signed up for Jet this week now that they have officially launched?  If so, what do you think?  Were you a Jet Insider and did you have similar feelings to the early access?  Let me know in the Comments below.

As always, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.  Thanks!

 

Sunday Musings w/ Shore Branding – 7-19-15

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Welcome back for another #SundayMusings with Shore Branding!  This week’s discussion and links all circle around the world of mobile and mobile advertising.  Here are the top stories that have caught my eye over the past few weeks.

#1 – “Televisions Are No Longer the Screen of Choice for Kids” – via AdAge.com

Premise: A recent report from Miner & Co. Studio finds that more than half of parents surveyed said their children preferred to watch video on a mobile device (tablet or phone) over the television.  The impact of this is yet to be seen as these devices become more and more prominent in US households.  However, it is having an impact on TV ratings, specifically kids stations.

Thoughts: So the study itself didn’t surprise me, but the stories from the research irked me.  There is very little that is more annoying than going out to dinner and seeing a family with their heads down all paying attention to their own device.  Equally annoying is when a parent sits down with their kids and immediately hands the child a device.  STOP IT!

Here is the video linked to in the article above from the study.  I couldn’t even get all the way through it without having to walk away.

#2 – “Top 10 mobile advertising campaigns of Q2” via MobileMarketer.com

Premise: The author / site puts together a quarterly list of the top mobile advertising campaigns and with the recent launch of the Apple Watch, there was a lot to choose from over Q2’15.

Thoughts: The news that caught my attention first was the use of the Cinematic Pin offering from Pinterest.  Several brands have pushed forward with the platforms latest ad-related (and revenue driving) technique, including Virgin America and Gymboree.

One additional piece of feedback though … too many stories centered around “selfies” made the list.  Of course, one story would have been too many …

#3 – “9 Mobile Marketing Stats That Will Make You Look Smarter On Twitter” via unbounce.com

Premise: Unbounce breaks down a number of key stats and numbers illustrating the size and growth of mobile marketing over the years.  Whether it is the growing number of users, the amount of time spent on mobile devices, or the amount of money spent on mobile advertising, there is no denying the exponential growth of mobile.  Finally, when talking mobile in 2015, you can’t leave out the growing push towards mobile video.

Thoughts: Beyond the stats and numbers here, if you just followed Twitter’s business over the past five years, you would understand how to stay on top of recent mobile trends.  You started with Twitter and micro-blogging (I hate that word/phrase) and then pivoted into micro-videos (i.e. Vine) and are now moving towards livestreaming via mobile devices (i.e. Periscope).

Brands and companies that stay with these on-going shifts in behavior and consumption have a leg up on more than their fair share of competitors.

#4 – “Samsung Galaxy Tab S2 the next thinnest tablet in the world with 8-inch Super AMOLED screen display, other montster specs” via vcpost.com

Premise: While a release date remains unofficial, it is expected that Samsung will soon announce the release date of their latest tab – the Galaxy Tab S2.  Specs for the devices are starting to float around the internet (as evidenced in the link above).  The device will run on Android’s Lollipop OS and have a microSD slot for extra storage and as always, is compared to the latest iPad devices.

Thoughts: Why is this in today’s #SundayMusings you ask?  Simple … I need a new tablet and this is 99.9% likely to be the tablet that I purchase in the near future.  As you may have seen me complain about on Twitter, my 2012 Nexus 7 is dead thanks to “upgrading” to Lollipop and has become worthless.  I refuse to buy the Nexus 9 due to the lack of additional storage available on it.  The cost doesn’t help the N9’s cause, particularly with being limited to the internal storage provided.

What tablet are you currently using and would you recommend it?  Let me know, I would love to do some comparative shopping.

Tweet of the Week:

While I don’t think there is any earth shattering news among these five mobile trends, it is good to refresh the memory and to ensure you are keeping an eye on what the latest and greatest is … not that this won’t change three or six months from now.  The biggest takeaway among the tips for me is the mention of content marketing via mobile and to keep an eye in this area.  (I’ll ignore the oversight of referencing Periscope and Meerkat.)

That wraps up another #SundayMusings!  What has caught your eye in mobile over the past few weeks?

Enjoy what remains of your weekend and the week ahead!

 

Pin of the Month – Sterling Cooper / Mad Men

Infographic by Unmetric

Infographic by Unmetric

The good folks over at Unmetric are at it again in our July “Pin of the Month”.  We have used several infographics from Unmetric since launching our “Pin of the Month” feature.  Earlier this year, one of the more acclaimed shows in my memory, Mad Men, came to an end.  The infographic above takes a look at the accounts that the Sterling Cooper agency held during the seven seasons of Mad Men on AMC.

Overall, 83 accounts were portrayed on the show with only 10% of them being fake brands.  While another 12 have gone out of business, it is pretty cool to see that 64 of the brands referenced on the show are still around today.

From here, the infographic takes us down a path of breaking out the brands by category and then dives into how 37 of the brands are currently on and leveraging Twitter specifically.  This goes to show you that when you cross one of the better TV shows in recent years with the Twitter platform, you have my attention!

My favorite part of the infographic is where it dives into the engagement that these brands are creating on Twitter.  Bacardi and Heinz are the most engaging brands among Sterling Cooper’s clients, followed closely by Gorton’s Seafood – definitely a surprise number three to me, particularly with “only” ~7,500 followers on Twitter.

The other piece that caught my eye is the rank order of the types of content that is/was most engaging on Twitter.  I’m not too surprised that “Brand News” would be at the top, but second on the list is “Campaign” tweets … I’m assuming that these are Twitter ad campaign tweets and these numbers suggest the power behind advertising on Twitter.  This is largely superior to “Events” and “Contests” across the brands examined and somewhat surprising – it might be interesting to overlay this with spend levels to put a bit more context on the results.

So what caught your eye in this month’s “Pin of the Month”?  Did you watch Mad Men?  When these brands came up in the show, what were your thoughts?  Let me know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.

If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

Sunday Musings w/ Shore Branding – 7-5-15

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

 

Happy Fourth of July weekend to those of you in the US!  Hope your holiday weekend has been … exactly whatever it is you were looking for.

Building off of June’s “Pin of the Month”, this week’s #SundayMusings is dedicated to small businesses and small business branding.  The following stories caught my eye over the past few weeks.  If you own or work for a small business and you have recently updated your branding or turned up the notch, let me know as I’m happy to pass this along to readers and visitors.

#1 – “5 Digital Marketing Rules Every Small Business Needs to Know” – via Business2Community.com

Premise: Now is as good of a time as any to take a look at how you are promoting your small business, whether that be through paid advertising, social, and/or digital marketing.  Focusing on the last aspect, the author puts together five easy to follow steps on how to drive the results you want to achieve.

Thoughts: The steps here caught my attention because I am currently in the process of doing a few of these right now.  The first rule, “Freshen up”, is essentially what I am looking to do with your input in our satisfaction survey (please do fill this in if you have 2-3 minutes … and since you are reading this week’s #SundayMusings, I know you do …).

I am also a firm believer in #2 and #3 in this write-up.  Consistency matters, but so does your overall time and effort.  You’ll also find two solid recommendations for your advertising efforts in the write-up above.

#2 – “Utilize Local Resources to Increase Your Brand Awareness” via TimothyBrand.com

Premise: The author provides a real-life example of leveraging Meetup.com to build his network in his new hometown … leading to the crux of the write-up, networking with local businesses and other business owners is a great way to build your brand and learn on the fly from others at the same time.

Thoughts: Another article near and dear to me right now.  We are in the process of joining a local church and beyond this, I have had a desire to simply be ‘more involved’ in the local community in recent weeks and months.  That continues to be a work in progress and finding the right groups.  If you have any recommendations, I would love to hear them.

#3 – “How to Be A Successful Entrepreneur At Tradeshows” via PurpleMoonCreative.com

Premise: Tradeshows are a great way to promote your business.  However, you have to be wise in selecting the right ones to attend and your message and booth need to be on point.  The author provides six simple steps to adhere to when attending tradeshows in order to get the most out of them.

Thoughts: While it may seem obvious, tradeshows almost never go off as smoothly as you would think and these tips are very rarely executed against in their entirety.  The tips for ‘streamlining your message’ and ‘having a takeaway’ are the two that I would agree with as being the most important.

I did like the thought behind visiting other booths if you have the time.  I would say, make the time.  What other tips do you have for tradeshows that have either worked for you or you have really enjoyed from others?

#4 – “What To Include On Your Small Business Website” via JillCeleste.com

Premise: Eight tips for your small business branding efforts on your website – which Jill states is or should be the main hub of your business.

Thoughts: Essentially, this is a nice reminder and snapshot of what your business needs to be communicating to prospects and customers.  These tips largely are there to build engagement and illustrate your expertise, while also making it easy for visitors to find out more about you on the site itself and across social media platforms.

Two quick thoughts from this list:

  • Small businesses absolutely should have a blog
  • The “As seen in” tip is definitely a nice to have, with the example image provided in the story being a little over the top

Tweet of the Week:

More tips on small business branding via infographic on Pinterest!  Somewhat related, it would be nice to have Twitter and Pinterest cut some type of deal where the pins that are shared can be seen directly on Twitter via expanding the tweet itself.

Hope you enjoyed our small business branding #SundayMusings!  Have a great Sunday and week ahead!

 

Brand in Focus – the NBA

The NBA logo, aka Jerry West via the NBA’s Twitter page

The NBA logo, aka Jerry West via the NBA’s Twitter page

With the NBA Draft this past Thursday night and my Minnesota Timberwolves owning the first pick of the draft (Karl-Anthony Towns), this feels like the right time to put NBA branding in focus!  The NBA’s branding efforts across social media have driven a nice niche for the sport, most specifically on Twitter and Vine.  Let’s dive right into it and start with the NBA’s own web site.

NBA.com ... please clean this up

NBA.com … please clean this up

For a company that does well for itself on social media, I don’t understand why the NBA’s web site always feels so cluttered and confusing.  The screenshot above was taken less than two days ahead of the NBA Draft and it is just a mess.  You have ads on the sides – which drives me bonkers across the web – and not enough focus on the one event that is in the immediate future.  I’ll save you the trouble of what scrolling down on NBA.com looks like – links everywhere, columns and rows that don’t blend nicely.

The one other item that I noticed is that the NBA has the Facebook, Twitter, and Google+ counts on the top of their page, but to find all of their social media pages, you have to drag your mouse over the “More” link towards the top right and a pop up of social media sites is provided there.

Let’s move on … quickly … to where the NBA is doing solid work and driving real engagement with its fans.

Twitter:

With 15.5 million followers on Twitter, the NBA is doing a tremendous job of promoting its brand on the network.  The NBA passes along news from around the league, RT’s pertinent information from team pages, NBA players, and finally, sister Twitter feeds that have been set up over the time – @NBAHistory, @NBADraft, @NBATV and more.  A generic search on Twitter for “NBA” gave me a compilation of all of these elements:

NBA on Twitter

The league has truly embraced Twitter and has somewhat “forced” its TV partners to follow suit.  My personal Twitter feed is full of NBA news and notes from around the league no matter what time of day or night it is.  The NBA received 100’s of RT’s and Favorites when it posts its own content and is directing followers to many other pages as well with its RT efforts.

The efforts by the league’s Twitter team has also done a fine job of carrying over engagement with fans on Twitter’s Vine platform …

Vine:

With 1.1+ million followers on Vine, the NBA is blowing other US professional sports leagues out of the water on the micro-video network.  I don’t think anyone can argue that the NFL is the #1 professional sport in the US right now and they only have 350K+ followers, while MLB has over 330K.  Essentially, the NBA has three times as many followers on Vine vs. the two leading professional sports here in the US.

Need more proof on the NBA’s branding efforts on Vine, well, I actually wrote about this a few months ago – click here.

Facebook:

27 million plus fans have Liked the NBA’s Facebook page and the engagement coming from these fans is immense.  While I see a lot of duplicative effort and cross-posting between Twitter and Facebook, the NBA typically receives thousands of likes and hundreds of shares on each Facebook post.  Note that this isn’t a once a day posting either, there are a handful of posts typically coming on a daily basis from the league to their fans.

I did notice one area of improvement to recommend … it looks like the page owner’s gave up on the milestone dates after 2011 per the screenshot below.  Please, fill this in!  I truly enjoy the history lesson that brands provide when they fill this in and maintain it adequately.  The NBA does a nice job of referencing championship teams in the timeline, but also major milestones in league history.

NBA on Facebook

Instagram:

While winning on the three prior social networks referenced above, the NBA seems to have some work to do if it is going to maintain a presence on Instagram.  With the deep following on Facebook, it would make a lot of sense for the league to consider going deeper on Instagram over its time and energy on Pinterest (see below).

The NBA has 8+ million followers on Instagram and the landing page screams “Help!”.  I’m not a big fan of how bland the landing page here is.  I have really enjoyed seeing brands create a banner that rotates images on the landing page and what you see below is a pretty basic, white landing page.

NBA on Instagram

That said, the NBA is clearly embracing the video features on Instagram, uploading a number of videos for the NBA Draft throughout the days prior, as well as snippets from the NBA Finals that just wrapped up a few weeks ago.

While I believe the league’s page could be cleaned up a bit, you can’t argue with the results, as most uploads are receiving hundreds of thousands of likes and hundreds of comments.

Pinterest:

Relative to other social media platforms, the NBA ‘struggles’ to build a highly engaged audience on Pinterest.  The league has slightly over 13K followers on the platform, well behind its other pages and networks.

However, I do like what the league has done on Pinterest and it might be better suited taking this style and approach over to Instagram.  If the NBA were to take the “off the court” approach that it uses on various boards and board covers on Pinterest over to Instagram, I think it could be a real winning formula.

NBA on Pinterest

Overall Summary:

The NBA is clearly doing a lot of good across social media.  However, there are a few, small tweaks worth considering in their digital marketing efforts to help build a strong brand image with (potential) fans.

Positives:

  • They have really built a nice niche on Vine
  • Consistent content is being sent to their followers on a daily basis
  • Driving engagement with fans through the use of images and video

Improvement Areas:

  • Pay attention to the details and nuances of each page – for example, keeping the milestones up to date on Twitter
  • Leverage its Pinterest approach on Instagram and maybe even consider dropping Pinterest given how far behind the NBA’s following is relative to Instagram

What are your favorite and least favorite parts of the NBA’s social media efforts?  Where would you like to see the NBA make improvements?  Let us know in the Comments section below.

 

Sunday Musings w/ Shore Branding – 6/21/15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings is dedicated to all the dads out there as we celebrate Father’s Day with a little Father’s Day branding summary.  Here are a few write-ups from around the web that caught my attention regarding today’s holiday here in the US.

#1 – “Father’s Day 2015: Here Comes the Dadvertising Deluge” – via brandchannel.com

Premise: With today’s holiday, brands have been rolling out their Father’s Day advertisements trying to breakthrough the clutter.  Brandchannel has put together a slew of these ads in this one write-up for you to compare and contrast which brands are using the right messaging and which aren’t.

Thoughts: Angel Soft took a unique way of celebrating Father’s Day, that’s for sure.  These Dove Men+Care ads for various holidays have been really, really good in recent months.  But the winner probably goes to Goody Hair …

#2 – “Celebrating Dads on Twitter” via Twitter’s Blog

Premise: Twitter’s blog put together a bit of text analytics behind Twitter profiles.  About 2.5 million profiles have “Dad” or “Father” in their profile and their analytics team took a look at tweets that included content on fatherhood-related topics.

Thoughts: One of the items that I like most about the Twitter blog is that they pull in their own tools and tricks without being very “salesy” in the approach.  This week’s Father’s Day write-up adds a nice touch with the inclusion of a number of fatherhood tweets from users.  I will have to agree with #1 on the “Fatherhood is …” list here.

#3 – “Infographic: Need a Father’s Day Gift? These Are the Top 10 Brands Dads Desire” via AdWeek.com

Premise: Y&R did a little research on the modern dad and put together the appended infographic in this write-up on what brands are driving the strongest levels of interest with this audience.  Spoiler alert: Apple has two of the top five brands on this list with “Apple” itself at the top and the “iPad” rounding out the top five.

Thoughts: I have to say that beyond Netflix, there isn’t a single other brand in the top ten that I have any interest in.  Completely understand why Apple is on the list, though it would be nice to see Android break the top ten list here.

Not to be a stickler, but do you see the typo in the infographic?  This type of stuff drives me crazy.

#4 – “Why We Should Get Rid of Dad of the Year Language on Father’s Day” via DannyBrown.me

Premise: Interesting read from Danny Brown on pushing out the Hallmark “Father of the Year” slogans and such and that how our kids turn out is really what will ultimately drive how you are viewed as a parent down the line.

Thoughts: I wasn’t sure if this was a rant at first against Hallmark, but I then read the comments to the article and it all fell together for me.  Danny does a great job of engaging with his audience and addressing their commentary.

At the very least, some food for thought as you go about your Father’s Day!

Tweet of the Week:

MLB, along with most national sports these days, do a nice job of raising awareness for various diseases, events, and such as their respective season progresses.  A nice effort here from MLB to celebrate dads but also raise a little awareness and salience for prostate cancer.  For those of you heading to the ballpark on Sunday, look for the blue ribbon decals throughout the park for these efforts.

Have a great Sunday / Father’s Day and hope you enjoyed our Father’s Day #SundayMusings!

 

Pin of the Month – Small Business Branding

Small Business Branding infographic by TailorBrands.com

Small Business Branding infographic by TailorBrands.com

June’s “Pin of the Month” comes to us from TailorBrands.com and takes a look at branding, specifically among small businesses.  What trends are happening right now in small business branding and where do I expect them to go from here?  Let’s dive in …

Looking at the four main sections of the infographic, I find half of the findings to be pretty surprising.

Right off the bat, I was caught a little off-guard at the first section of the infographic in that the majority say they prefer “stories over statements”.  While it might be great to have the full story or know/learn the story after an initial engagement with a brand, the attention span of today’s consumer isn’t going to take the time read a full page of text to get the crux of what your small business is and the benefits it provides over competition.  Get the to point, very quickly.

This segues nicely into the second point – that small businesses keep their brand names to one or two words the vast majority of the time – almost 90%.  If that would only translate over to the first point here.

The second surprise, to me at least, is that only 1% say they want to be a “big brand” in the future.  This feels counter-intuitive, unless “inspired” is or was too misleading of a word.  Who doesn’t want their business to grow to the size of a Nike, Apple, etc.?  Maybe they want to keep their small business feel while growing revenue?  What are your thoughts on this one?

The other piece that didn’t surprise me is that the color blue has become the most popular color for brands to use, replacing black.  Rounding out the top five is the color orange, which probably stands out more than any other among the top ten.

What catches your eye in this month’s “Pin of the Month”?  Let me know in the comments below or drop me an email at john@shorebranding.com.

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.  Thanks!

Sunday Musings w/ Shore Branding – 6-7-15

Branding and Digital Marketing

Branding and Digital Marketing

As we enter Summer and people head to the shore, I figured it was a good time to dedicate a #SundayMusings to the top Summer branding news entering the season.  The following stories caught my eye over the past few weeks.  What campaigns or brand positionings have caught your eye for this Summer?

#1 – “To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter” – via AdWeek.com

Premise: For the second consecutive year, Miller Lite is using the turn of the season to invest heavily in its Twitter advertising.  For $200K, Miller Lite was the ‘promoted trend’ on Twitter for a day, using a tweet with the hashtag #ItsMillerTime – a refurbished marketing message from advertising used years ago by the brand.

Thoughts: Aside from providing the cost behind what it takes to advertise on Twitter, there was a second nugget in here that piqued my interest; Miller Lite is NOT tying this Twitter campaign to a television ad.  The move to online advertising is real folks …

#2 – “7 Days to Building a Stronger Brand This Summer and Beyond” via hub.coxmedia.com

Premise: Many businesses rely on the Summer months to drive sales/revenue.  This write-up helps you think about ensuring you have done enough to drive brand resonance.  This was the start of a seven day series of write-ups regarding branding your business to further drive sales.

Thoughts: I thought this was a great idea to promote the free e-book being offered and to continue driving people to download their material.  I don’t think there is too much groundbreaking material here, but I did want to call out the 7th tip, “Be patient”.  In short, “cosign”.

#3 – “Marmite readies ‘summer of love’ campaign with flower-power logo design” via MarketingMagazine.co.uk

Premise: Marmite has filed a patent claim on a logo for the brand that includes the tagline “Summer of Love”.  Unilever has not provided any further information at this time, but the brand looks to pivot with a new campaign, logo, and tagline.

Thoughts: Had to go across the pond for more Summer branding news.  Have you ever tried Marmite?  The ‘love it or hate it’ motto/mantra seems to be very true.  I tried it on vacation once and let’s just say I fell into the latter category of that motto.  However, people swear by it.

#4 – “Target Branding 2015” via CargoCollective.com

Premise: The Target logo is nice and simple, but also rememorable.  Peters has created a new ad campaign for Target taking this theme to another level with vibrant images.  However, the red and white colors remain firmly in place.

Thoughts: There are a number of images from the various Target ads/campaigns but they all stay true to the Target logo.  I particularly like the ones that have the red polka dots that seemingly go over the person or object also in each piece of creative.

What do you think of these ads?  Too much?

Tweet of the Week:

I’m not going to lie, I laughed out loud when I saw this tweet from Captain Morgan.  Maybe it is a New Jersey thing, but I loved the hashtag #SunsOutRumsOut.  We have a winner for the best Summer branding hashtag of 2015!

Hope you enjoyed our Summer branding #SundayMusings!  Now go outside and enjoy the start of the Summer!

 

Shore Branding’s 2015 Satisfaction Survey

Our 2015 Satisfaction survey via SurveyMonkey

Our 2015 Satisfaction survey via SurveyMonkey

 

This is long overdue but I have created the survey that is linked to below on SurveyMonkey to get a better gauge of what readers like/dislike about the site, where you connect with Shore Branding across the web, and what opportunity areas you see for the blog.

Please click on this link to take the survey

The survey itself should take you no more than 2-3 minutes as it very straightforward.  I would genuinely appreciate any and all feedback you may have and will absolutely consider all improvement areas mentioned.

If you have any questions at all, please don’t hesitate to ask in the comments section below or sending me an email at john@shorebranding.com.

Thank you in advance for any and all feedback!

Again, here is the link to the survey itself.