Search Results for: vine

Sunday Musings w/ Shore Branding – 3/10/13

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Here is the first ‘Sunday Musings’ since going live with the blog this past week.  You can find past entries under the Blog-Sunday Musings tab at the top of the page.  The top five stories to catch my attention in branding and digital marketing this week are as follows:

#1 – “McDonald’s takes No. 1 spot in 4Q Restaurant Social Media Index” – NRN.com

Premise: McDonald’s overtakes Starbucks as the number one brand in the ‘Restaurant Social Media Index’ (RSMI) in Q4’12.  McDonald’s has seen tremendous growth on Twitter and Facebook in recent months according to the index, particularly in building consumer engagement and sentiment – as tracked by Digital Coco.

Thoughts: McDonald’s surpassed the titan that is Starbucks on social media, building its presence on the most prominent SM sites.  See, you can still win there if you are doing it correctly!  At the time of writing, McDonald’s falls short of the overall number of Followers and Likes on Twitter and Facebook, respectively, but has made the conscious effort to engage its customer base.

While short vs. Starbucks, McDonald’s 27.5 million Likes on Facebook dwarf its direct competitors in fast food; Burger King has 6 million, Taco Bell almost 10 million, and Wendy’s is under 3 million.  While there is certainly a stronger global presence for McDonald’s vs. these competitors, those gaps are outstanding advantages for the golden arches.

It is also important to note that this isn’t a “sound the alarms” for Starbucks and their SM efforts, and the author of the article does a good job of making this point.  In the current world we live in of overreaction to any piece of news, it was nice to see them not take that tone “against” Starbucks and say that they were a diminishing brand on SM.

#2 – “How Starbucks Uses Pinterest, Facebook, Twitter, and Google+” – Econsultancy.com

Premise: Econsultancy.com has been reviewing various company’s social media efforts and strategy across platforms and took a look at Starbucks this past week.  The author provides a quick overview of Starbucks’ efforts on Facebook, Twitter, Google+, Pinterest, and Instagram and highlights how well received the company is by its “followers” on each.

Thoughts: Reading through the article/review, I started to wonder how or why Starbucks has such a loyal following on SM platforms given the uninspiring review.  However, it clearly works with its fans and has come to be known as a golden star in social media – as mentioned above in the first article as well.

One note: I’ll be covering this in the near future specifically, but I have to mention it here given the content Starbucks puts out across platforms; I cannot stand posts/updates that are pushed out at the same time across SM sites.  Facebook posts that show up in Twitter feeds and vice versa make me cringe.  Take the ten minutes to write a unique message for your followers on each.  

#3 – “SXSWi Day 1: Grumpy Cat, 3D Printing and Other Highlights” – Mashable.com

Premise: The South by Southwest festival kicked off earlier this week and Mashable provides an overview on the highlights from day one.  Successes from SXSW include hubs from Las Vegas, American Airlines’ tent to help promote its merger, and 3D printing.  Cats also stole the show…

Thoughts: Even if Grumpy Cat makes me laugh every time, can we skip any further thoughts on cats?  Good.  I really need to get back to Austin and visit SXSW sooner rather than later.  As SXSW continues to grow, more and more brands are dedicating more resources to sponsorship and events for the festival.

Have you been to SXSW?  If so, what did you think and what were your personal highlights?

#4 – “Pizza Hut To Hold 140-Second Interviews For Social Media Manager Position at SXSW” – Forbes.com 

Premise: Pizza Hut is looking to hire a new Social Media Manager and is going about it in quite the unique way at SXSW.  You can take a look at the job description here as well: BecauseImGreat.com.  The pizza maker is interviewing candidates in record time and will continue to do so via Google+ Hangouts in a few days.  For those interested and on location at SXSW, interviewing is actually happening today at the Austin Hilton between 1pm – 5pm.

Thoughts: In one word: Phenomenal!  Yes, this is another article that points us to SXSW, but this is quite the unique means of trying to find the right person for such an important position in the company.  I have seen several articles and news stories where companies are leveraging G+ Hangouts and Skype to conduct interviews, but have never seen the coordination with Twitter’s mantra (140 characters / seconds).

Good luck to anyone that is reading this and heading over to the Hilton on Sunday.

#5 – “16 Ways Businesses Are Using Twitter Vine” – SocialMediaExaminer.com

Premise: Vine continues to pick up traction with brands and companies finding new ways to leverage the medium.  SME has a few tips and recommendations on what to do, based on what has been seen and shown from both large and small companies over the first few months of Vine’s existence.  Here’s the #1 rule: “Engage your followers in conversation”.

Thoughts: While Vine continues to be an Apple only app (?!?!) it continues to grow.  The power of Twitter speaks volumes here, as competitors to Vine such as Tout do not seem to be growing at the same rate.  SME provides a nice array of tips and recommendations here, as well as examples of what others have been doing with Vine thus far.  It should not be any surprise that the number one rule is “Engage”.  If it is a surprise, we need to talk.

As you can see, a lot of branding news caught my eye this week, particularly at SXSW.  What do you think of Vine and the future of online videos?  As mentioned earlier, I would love to hear more from those that have attended (or are attending) SXSW.

Sunday Musings w/ Shore Branding – 3-31-13

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Here are this week’s ‘Sunday Musings w/ Shore Branding’ – the top five stories in branding and digital marketing from the past seven days.  As always, you can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page.

#1 – Twitter Forecast Up After Strong Mobile Showing – eMarketer.com 

Premise: eMarketer adjusts their estimates on the amount of ad revenue Twitter will generate in 2013 and 2014.  They now believe Twitter will raise almost $600 million in 2013 and just short of $1 billion in 2014.  They suggest that more than half of their ad revenue will come from mobile advertising, which is incredible given that amount was $0 in 2011.  The vast majority of Twitter’s ad revenue comes from the US.  However, this percentage is decreasing over time; 90% in 2012, ~83% in 2013 and projects lower in the future.

Thoughts: If you haven’t noticed by now, I believe Twitter is the most powerful mechanism on the web.  Micro-blogging is incredibly powerful.  While Facebook seems to be struggling to get their mobile strategy deployed, you consistently see stories like this from eMarketer on Twitter and its projected growth areas in the future.

#2 – “Brand Positioning: The Art & Science” – Brad VanAuken via BrandingStrategyInsider.com 

Premise: What is the importance of brand positioning and how do you do it?  This write-up is a great starting point for you if you are looking to (re-)position your brand or company.  The author takes you through a number of steps/recommendations on how to appropriately position your brand, starting with conducting research, delivering and defining several key components, and finally, explaining what a good brand position would be / stand for.

Thoughts: After reading this article, I started to click around on the site and found a lot of great, branding-related material.  In fact, I’ve already gone ahead and added the site to the Recommended Reading column on the home page.  This is a great summary on/for brand positioning.  If you can’t answer these questions or aren’t sure how you would respond to defining the key components they have laid out here, take a timeout and make sure you do that first before taking any more steps forward with your brand or company.  

#3 – “Klout Users Can Now Add Bing To Their Account And Include Instagram In Their Score” – TechCrunch.com

Premise: Earlier this week, Klout announced that it will further integrate users’ Instagram and Bing accounts in their influence scoring.  This is the first time that Klout is being integrated with a search engine.  While Instagram users were able to add their account to their Klout score already, their activities and usage will now be part of the equation.

Thoughts: If you aren’t aware of what Klout is or does, it is simply a web site that measures one’s overall influence via the reaction, feedback, and/or interaction one has across a number of social media platforms.  Users can sync their accounts through Klout and they will calculate their influence score on a scale of 0-100, with the higher the score being stronger/better.

It is a little surprising to see Instagram just now taking this step with Klout, as I would have assumed that process would have been transitioned quickly after Facebook purchased the photo sharing site.

#4 – “Twitter’s Vine Bears Fruitful Branding Opportunities” – BrandingMagazine.com 

Premise: As Vine continues its growth, it is providing marketers with new options in how to better brand themselves or their companies, build stronger engagement with consumers, and drive loyalty.  There is also a link here for the site “Brands on Vine” which is capturing some of the best work being done by companies right now through Vine.

Thoughts: I continue to be fascinated by the way companies and everyday people are leveraging Vine, while continuing to implore Twitter to release a version in Google Play!  The article takes a branding angle on how companies are beginning to leverage the site.  Definitely take a look at BrandsOnVine.com when you get a chance – a lot of good video on there from a wide array of companies.

#5 – “LinkedIn Is Getting Smarter With Enhanced Search Features & Improved Query Results” – SearchEngineLand.com

Premise: LinkedIn started off the week with an announcement that it was making a number of enhancements to its site, including their search features.  The “unified search” will list out people, companies, etc. all in one page after a user’s search.  The algorithm has been upgraded, but so has the look and feel of the page.

Thoughts: It is pretty safe to say that LinkedIn is the gold star in tech IPO’s since going public in May of 2011.  They continue to rollout improvements for users, but they are also improving their own positioning for building future revenue through the data and information they are collecting.

What caught your eye in branding and digital marketing news this week?

For those celebrating today, Happy Easter!

Sunday Musings w/ Shore Branding – 3/17/13

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Happy St. Patrick’s Day from Shore Branding!  Don’t forget to take a look at our first “Pin of the Month” after reading through our Sunday Musings – the Pin is very fitting for this weekend.

Here are this week’s ‘Sunday Musings’ – the top five stories in branding and digital marketing from the past seven days.  You can find past entries under the Blog-Sunday Musings tab at the top of the page.

#1 – Google Reader Is Shutting Down; Here Are the Best Alternatives – Lifehacker.com 

Premise: Earlier this week, Google announced that its Reader tool would be shut down on July 1st of this year.  Fortunately, there are a number of alternatives out there and you have a good amount of time to work with a few different options in order to become comfortable with a replacement.  Lifehacker provides several options in this story for both web and desktop-based readers.

Thoughts: Google continues to cut bait with a number of its products and offerings.  However, I’m surprised to see Google Reader as one of them.  As a user of Google Reader, I wanted to quickly make a selection for an alternative to adapt to whatever style said RSS feed has.  I’ve gone with Feedly, as I read my RSS feed on multiple devices over the course of the day.  It does look very different from Google Reader, but it didn’t take long to adjust.

Note that there are over 100,000 signatures on a “complaint” to Google regarding their decision to shut down Google Reader.  We’ll see if this holds any clout over the coming days and weeks ahead.

#2 – “Pinterest Launches Web Analytics For Brands” – Likeable.com

Premise: Pinterest has released its own web analytics platform for users of the site to better understand how others are using their site.  The analytics provided will be free for users.  Likeable’s write-up also provides you with the necessary steps that need to be taken in order to take advantages of the new analytics feature on Pinterest.

Thoughts: If you haven’t already, please go verify your web site on Pinterest.  It should only take you about five minutes.  Having just started leveraging Pinterest for Shore Branding, I’m intrigued to see how the page analytics will look and I’m glad that I will be able to track this from the very beginning to see how (or if) Pinterest is helping Shore Branding grow its audience.     

#3 – “Vine’s Biggest Obstacle in Becoming a Great App” – Mashable.com

Premise: This Mashable op-ed starts with the early success of Twitter’s Vine app and how it has become the leader in video sharing apps on the market.  However, there is a major obstacle for Vine according to the writer, and that is its “stickiness” – the frequency in which users upload content and/or check their feeds to see others work.  There are two improvements offered up – improving the Editor’s Picks promotions (ensuring they are updated more regularly, with more recent clips being used) and allowing users to tag others in their videos to build engagement.

Thoughts: As you may have seen me write about in past weeks, Vine is only available through Apple’s App Store right now and is not on Android.  I have briefly played around with the app on other people’s iPhones and iPods and like what I see, but haven’t had the ability to dig into the app.  Even with those limitations, it is hard to argue with the writer’s recommendations for improvement.  I see a lot of potential with Vine in the sporting world, music industry, and for brands that want to build engagement through a ‘new’ medium.

#4 – “Don’t Overlook Foursquare: Your Secret Marketing Weapon” – SteamFeed.com

Premise: The writer puts together a robust checklist of recommendations on how to better/best use Foursquare and build engagement with others on the site; from setting up your profile, to checking in, leaving tips, leveraging pictures, etc.  Whether you use Foursquare for your business or as your own brand, there are a number of tips to adhere to from the author.

Thoughts: Foursquare has had its ups and downs since launching but remains the only location-based app I use.  There are a number of good tips here from the writer to acknowledge and consider when using Foursquare for yourself or your business.  Many of these are built around a single word that shows up a lot here on Shore Branding: engagement!

#5 – “Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big” – Kaushik.net

Premise: Avinash Kaushik, the author of the article, provides insight and perspective on ten of the most commonly used reports available in Google Analytics.  He then takes you through how to think of each piece of the analytics from his point of view and leaves a bonus tip at the end of each for additional reading material, other clicks within Analytics to make, etc.

Thoughts: Similar to just about everything else you can find and read on Google Analytics, the depth and breadth of information available to sort through can be intense, but also incredibly helpful.  This article is a very nice starting point for new users of web analytics.  After reading through this and beginning to understand the wealth of information that is at your fingertips, you may consider looking into one of the detailed books written about best practices for using Google Analytics – like this one by Brian Clifton.

A good amount of news in web analytics this week.  What caught your eye in these stories or in other news over the past seven days?

Sunday Musings w/ Shore Branding – 2/10/13

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Here is the first ‘Sunday Musings w/ Shore Branding’ entry. Here at Shore Branding we’ll be updating this section of the blog with up to a handful of articles that caught our attention over the course of the week, along with our own thoughts and perspective on any particulars from those links/stories. So go ahead and bookmark this page if you are interested in or engaged by digital marketing and branding efforts made by companies around the globe.

#1 – “What a $4 Mil. Super Bowl Ad Could Buy in Digital” – Digiday.com

Premise: With the going rate for a Super Bowl 30 second spot hovering around $4 million this year, the Digiday.com team takes a look just how far that $4 million could go if allocated towards digital marketing.

Thoughts: There were a few eye-openers in here. The two that caught my attention the most were:

  • 100+ million video impressions on Hulu – if you have a specific target audience and you know what show(s) are in that wheelhouse and available on Hulu, that is a heck of a strong investment.
  • Twitter’s promoted trending topic for a month – look, I love Twitter. I think it is a phenomenal medium to get your message out there. Stick with it, they will come.

#2 – “Get to Know Vine: Tips for Your Next Campaign” – Medium.com

Premise: Speaking of Twitter, you have likely seen the buzz on their new six second video sharing app, Vine. Brian Adams provides a few preliminary tips and early thoughts on the app.

Thoughts: I hate that Twitter only launched this in Apple’s App Store, as I am fully committed to Android in this household. While I wait for the app itself, there has been an app created to view other Vine videos. While still trying to think about appropriate/meaningful ways for businesses to leverage the medium, I think it can and will be fantastic for bloggers that cover sports, travel, food, etc.

#3 – “How to Maximize the Shareability of Your Blog Posts With Multiple Entry Points” – Dashburst.com

Premise: I think the title takes care of the premise, no? There are eight steps in the article to use / consider on how to better promote your blog, which can be synonymous with business here. There are a few technical items here to help strengthen your digital strategy and a few recommendations that can be easily applied, or at the very least considered, by small business owners.

Thoughts: Found this personally interesting as I am still debating on how to optimize the sharing tools for this blog myself. I have absolutely no interest in signing up for every SM site and trying to carry each article over to every single one of them. However, finding a scalable means to get content out there is critical and I’m still tinkering with that strategy as you read this.

#4 – “Forget about Social Media for a moment. What’s your mobile strategy?” – BrianSolis.com

Premise: Mobile is rapidly growing and that curve isn’t showing signs of slowing down. Is your brand or business focusing on its mobile strategy at all or are you solely focusing on “social media”. With the continued evolution of online behaviors, your business must be thinking about mobile.

Thoughts: Over the past few weeks, Facebook, Zynga, and others have released their Q4’12 earnings and one of the most talked about current and next steps for these companies is building and improving their presence in mobile. This is particularly true for these social media / digital companies, but it holds to form for any and all businesses as well. You do not want (potential) consumers going to your web site on their mobile devices and finding it difficult to use, read, search, etc. If you aren’t, please start thinking about your mobile strategy.

#5 – “Mobile Web Mastery: 25 Tips on Designing for Mobile Devices” – WeGraphics.net

Premise: Sticking with the mobile theme, I found this article in a Branding Community on Google+. The article provides more tips and thought starters when thinking about your mobile strategy.

Thoughts: The only recommendation in this article that I disagree with the notion of is choosing a separate URL for your mobile site. I just do not see the point in doing this in today’s environment. Most sites are building mobile friendly capabilities right from the start. On top of this, I hate the idea of having/sending mixed messages to your consumers when they visit your site from different access points. Keep it simple …

These are the stories that I found of particular interest over the past week or so. Barring unforeseen events, this will be a weekly write-up that I’ll be posting each Sunday with new stories and thoughts from the world of branding and digital marketing. I hope you stick around!