For our latest “Loyalty to Brands” we are continuing an official “Beer Month” here at Shore Branding. Over the past decade, my taste buds have changed and my preference for which beer is regularly sitting in our refrigerator has become Guinness.
My loyalty, or even consideration, towards Guinness actually didn’t start until a trip to Europe about a decade ago. It wasn’t a beer of choice at the time, but I also knew there was no way you could pop into Ireland and not have the homebred beer. As soon as I tried the local Guinness, I started to get hooked. (Note: The Guinness brewery at St. James Gate in Dublin, Ireland was of course closed for some type of renovations when we visited.)
While Guinness has tried to grow through brand extensions, it is the original draught beer that keeps me coming back. In fact, the only two extensions that I have really enjoyed at all are the Red Harvest Stout and the 1759 Limited Edition Amber Ale – check out the latter on Guinness’ page for more information and a great video.
Aside from the product itself, what has helped “feed” my loyalty towards Guinness?
- Arthur’s Day – a celebration for Arthur Guinness that was started in 2009 and ended in 2013 because we aren’t allowed to have nice things in today’s world.
- Their TV ads …
Like this …
And this …
Those two ads “prove” you don’t have to sell comedy or sex to further sales in the beer or liquor industry.
What is your preferred adult beverage? Why? Let me know in the Comments below.
As always, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page. Thanks!