As we enter Summer and people head to the shore, I figured it was a good time to dedicate a #SundayMusings to the top Summer branding news entering the season. The following stories caught my eye over the past few weeks. What campaigns or brand positionings have caught your eye for this Summer?
#1 – “To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter” – via AdWeek.com
Premise: For the second consecutive year, Miller Lite is using the turn of the season to invest heavily in its Twitter advertising. For $200K, Miller Lite was the ‘promoted trend’ on Twitter for a day, using a tweet with the hashtag #ItsMillerTime – a refurbished marketing message from advertising used years ago by the brand.
Thoughts: Aside from providing the cost behind what it takes to advertise on Twitter, there was a second nugget in here that piqued my interest; Miller Lite is NOT tying this Twitter campaign to a television ad. The move to online advertising is real folks …
#2 – “7 Days to Building a Stronger Brand This Summer and Beyond” via hub.coxmedia.com
Premise: Many businesses rely on the Summer months to drive sales/revenue. This write-up helps you think about ensuring you have done enough to drive brand resonance. This was the start of a seven day series of write-ups regarding branding your business to further drive sales.
Thoughts: I thought this was a great idea to promote the free e-book being offered and to continue driving people to download their material. I don’t think there is too much groundbreaking material here, but I did want to call out the 7th tip, “Be patient”. In short, “cosign”.
#3 – “Marmite readies ‘summer of love’ campaign with flower-power logo design” via MarketingMagazine.co.uk
Premise: Marmite has filed a patent claim on a logo for the brand that includes the tagline “Summer of Love”. Unilever has not provided any further information at this time, but the brand looks to pivot with a new campaign, logo, and tagline.
Thoughts: Had to go across the pond for more Summer branding news. Have you ever tried Marmite? The ‘love it or hate it’ motto/mantra seems to be very true. I tried it on vacation once and let’s just say I fell into the latter category of that motto. However, people swear by it.
#4 – “Target Branding 2015” via CargoCollective.com
Premise: The Target logo is nice and simple, but also rememorable. Peters has created a new ad campaign for Target taking this theme to another level with vibrant images. However, the red and white colors remain firmly in place.
Thoughts: There are a number of images from the various Target ads/campaigns but they all stay true to the Target logo. I particularly like the ones that have the red polka dots that seemingly go over the person or object also in each piece of creative.
What do you think of these ads? Too much?
Tweet of the Week:
— Captain Morgan (@CaptainMorganUS) May 20, 2015
I’m not going to lie, I laughed out loud when I saw this tweet from Captain Morgan. Maybe it is a New Jersey thing, but I loved the hashtag #SunsOutRumsOut. We have a winner for the best Summer branding hashtag of 2015!
Hope you enjoyed our Summer branding #SundayMusings! Now go outside and enjoy the start of the Summer!