Pinterest continues to grow in popularity and I thought it would be a good idea to build off of our original Pinterest Tips article given all of the new features, updates, etc. that have been rolled out since the write-up a little over a year ago. Those tips still ring true when thinking about leveraging the network for your brand/company, so I’m not going to spend much time rehashing those recommendations. (As a reminder, if you are already on the network, please leverage your readily available Pinterest Analytics.)
We’ll start with one of the latest features from Pinterest:
Leverage the new “Save button” within your browser
Pinterest has made it as simple as you can possibly imagine to save an article, image, etc. on the web with its new save button. If you don’t want to share every article you save, create a private board to save web links to so that you can revert back to them at your convenience.
Connect with others through Pinterest Messaging
More than halfway through 2014 Pinterest rolled out its messaging capability, where you could send a message within the network or via email. Simply roll over a Pin and click on ‘Send’ which will bring up the message screen. Select who you want to send the Pin to and away it goes.
To be transparent, I rarely use this tool. However, the option to have it is powerful. I imagine this works well for ideation on various team projects and the like.
Promote your Pins
Pinterest launched its advertising platform as a new revenue stream. Within three steps you can be up and running, promoting your Pins to a targeted audience and under a controlled budget. See the screenshots below as a quick walkthrough – pick your Pin, set up the appropriate keywords for search, add the appropriate screening as desired, and click through to enter your billing information. That’s it, you’re set!
Note that I actually got a little tripped up here as Pinterest will review the pins that you are looking to promote and will reject your pin if they don’t meet certain criteria and guidelines. When I save a Pin I will typically also share it on Twitter at the same time. However, you can’t have more than one hashtag in a Promoted Pin, so I had to edit the Pin itself accordingly.
As a second addendum, hashtags do not add any particular value on Pinterest specifically. So when our first Pinterest Tips article referenced the use of hashtags, you’ll see that it was for sharing across other platforms and networks.
Find the right frequency for Pinning
Mass-pinning or not pinning often at all are both losing strategies. Try to find the right level of frequency in terms of number of pins and how often over the course of the week. This isn’t easy, so you will want to monitor results and tweak those plans over the course of several weeks, if not months.
Finally … Engage
Beyond the messaging feature referenced above, use Pinterest to engage your customers / audience.
- Invite others to become a member of your group board
- Run contests
- Create exclusive content only for Pinterest followers
- Direct your followers from other platforms to your page … or a specific board
What are you doing on Pinterest that is / is not working? Do you have a specific plan in place for Pinterest in 2015? Let us know in the comments below. Hope these ideas provide some guidance or ideation for you to leverage moving forward.