Sunday Musings w/ Shore Branding – 4-12-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings are no joke, as we take a look back at April Fools’ Day news from around the web and across brands.  The first of April has become a great branding day as brands come up with fake news stories to draw some added attention in their direction.  It doesn’t always work out positively, but here are the stories that caught my attention for April Fools’ Day this year.

#1 – “The 11 best April Fools’ gags of 2015” – via theverge.com

Premise: A collection of the top April Fools’ Day jokes from brands and their respective YouTube clips.  Out of the 11 examples provided in the write-up, 5 of them are from Google or Google’s properties (Motorola, YouTube).

Thoughts: Across this list, I tend to like Google’s Smartbox mailbox, Microsoft’s MS-DOS Mobile, and Netflix’s Binge Watch Warnings.  I saw multiple people complain online about Netflix’s warning, not realizing at the time that it was an April Fools’ Day joke.  That’s phenomenal!

#2 – “Don’t Fall for the Jokes!  All the Hilarious April Fools’ Day 2014 Tech Gags” via digitaltrends.com

Premise: Looking for the top April Fools’ Day gags across the tech world?  Look no further than this compilation from DigitalTrends.com.  From Samsung, Google, Sony, and a special “brandscaping” from Uber and Tinder.

Thoughts: I’ve covered off on most of the best in the list of brands above.  I really liked Sony’s PlayStation Flow idea for underwater gaming.  One additional item that I thought would get a lot of attention was iRobot’s Waggin’ Wagon for pets.  I’m surprised I didn’t see that show up on my Facebook feed from at least a few people … it actually looks like a pretty sweet ride for your pet.

#3 – “April Fools’ Day 2015: Our Giant Roundup of the Best Brand Hoaxes” via adweek.com

Premise: An all-encompassing list from around the web via AdWeek.

Thoughts: I don’t know if AdWeek missed a single April Fools’ Day campaign from brands in this write-up.  We’ll classify this as “scores of ads” from around the web.  There were a few additional pranks that you wouldn’t have seen in the first two write-ups, including solid pranks from: Blue Moon (beer infused oranges?!), Kotex, Tough Mudder (Baby Mudder!), and two new delivery options from Dominos and Jimmy John’s.  How far away are we from the last two?  I’d venture to guess “not very” in some capacity.

#4 – “Gotcha!  This Year’s Best Travel-Themed April Fools’ Jokes (With Videos)” via budgettravel.com

Premise: Focusing specifically on the travel niche, this write-up provides another list of April Fools’ Day pranks from around the world.

Thoughts: The Honda Selfie dashboard would probably fit right up the alley of a number of people and would actually improve sales.  That’s sad.  Quickly pivoting away from this, watch the Blue Man Group scare a few visitors at Madame Tussauds in Las Vegas.

#5 – “Bob Barker returns to ‘The Price is Right’” via cnbc.com

Premise: Looking for a nice surprise on April Fools’ Day?  How about attending a taping of “The Price is Right” only to have legendary host Bob Barker come out after they announce Drew Carey.  The audience goes crazy when Barker comes out for the show.

Thoughts: Bob Barker still has it … and that’s awesome.  I don’t think I really need to say anymore than that, right?

Tweet of the Week:

While my wife and I have finally agreed that Modern Family has gone down the tubes, they did a great job of engaging fans on Twitter on April Fools’ Day.  Take a look at their timeline for the episode on 4/1 – building a number of RT’s and Favorites throughout the evening.

That’s wraps up this week’s #SundayMusings.  Let’s welcome in Spring and, hopefully, some warmer weather.  What brand(s) won this April Fools’ Day?