Over the next couple of weeks we are going to be focusing on Pinterest. That starts this weekend with our April “Pin of the Month” from Unmetric – “The Most Pinteresting Brands” infographic. We have actually used infographics from Unmetric in the past for our “Pin of the Month” but they keep producing some of the best infographics out there.
The top of the infographic says it all – a look across Unmetric’s database of 1,500 brands’ Pinterest pages. Here are a few items that caught my attention from the infographic above.
What brands are winning with Pinterest? L.L. Bean, Jetsetter, and Nordstrom all have well over 4 million followers. Better Homes and Gardens has two of the top boards out there when it comes to driving repins.
It was a little staggering to see that among the 1,550 brands analyzed, only 150 (just under 10%) of them have posted at least once per week since 2013. This is just another example of “you don’t have to be everywhere on social media” and/or “if you are going to sign up for a platform, do it right”.
The infographic closes with a profile of/on Pinterest. The site is overwhelmingly used by females (93%). It is interesting to see how little people comment on Pinterest, but they are more than willing to share/repin images and graphics that they like to their followers.
As Pinterest approaches 50 million users, how are you using the network to connect with your users/customers? Are there any brands out there that you particularly enjoy following on Pinterest? Let me know in the comments below. (Personally, I like what Leap Frog does on the network.)
For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it in our “Pin of the Month”. If you have an infographic that you would like to promote here on Shore Branding, just let us know.