Sunday Musings w/ Shore Branding – 3-15-15

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to the latest #SundayMusings with Shore Branding!  This week’s stories highlight the latest and greatest news as we head into 2015’s SXSW conference in Austin, Texas.  Are you traveling to SXSW this year?  If so, let us know what you think.  Below are the news stories that caught my attention …

#1 – “New Fitness Brand Radius Keeps SXSW 2015 ‘in shape’” – via MobileMarketingWatch.com

Premise: Fitness and wearables will play a large role in this year’s edition of SXSW in Austin and Radius will be looking to lead the way.  Radius, from NBCUniversal, works with RadiusFitness.com on personalized workouts for desktops and mobile devices.  The brand will be hosting and promoting itself throughout the festival.

Thoughts: Through sponsorship and branding at charging stations and through hosting across the festival, Radius is just one of a large number of brands looking to capitalize on SXSW’s popularity.  The brand is going to have to break out the big guns if it is going to want to break through the clutter at the event.

That said, it does make perfect sense for a brand that focuses on one of the hottest of hot topics – wearables – tries to make its mark at SXSW this year.

#2 – “Four Major Brand Activations To Look Forward To At SXSW 2015” via IPGLab.com

Premise: As we begin the SXSW conference, several brands have already made big news heading into the event.  McDonald’s has been in the news for the past few weeks for its forthcoming efforts to win more among millennials.  Twitter and PayPal will be ramping up their efforts, while Lyft (and Uber) look to continue their upward trend in popularity and usage.

Thoughts: It has been an up and down few weeks for McDonald’s as they take the stage (if you will) at SXSW.  It looks like the food chain has succumb to pressure and will pay bands to perform.  I’m not sure “I’m lovin’ it” (…) when I see they have named their WiFi stations “Fry-Fi” stations.

Lyft and Uber are in an interesting battle in Austin over the next week or so as they both look to continue moving forward with their services.  Lyft is taking it up a notch by providing rides in more upper profile vehicles.

#3 – “Marketers Bet On Clever Hashtag Campaigns to Stand Out at SXSW” via AdWeek.com

Premise: Brands have to find a way to break through the clutter at SXSW and several brands are launching hashtag campaigns to try and do so.  Poncho, a startup in mobile weather, is partnering with Resqwater (“an anti-hangover drink”) and has created the #askponcho hashtag to help those in Austin with drinks, sunglasses, umbrellas, and more.

Thoughts: Great idea above by Poncho to work with another company to create a unique way to breakthrough the clutter.

I’m not sure I can say the same about the last example provided in the link above.  A food-photo strike inspired by people’s food insecurity?  Where are we going in the US?!  While they are linking to an Instagram feed and have created a microsite for the campaign, I really can’t get behind this one at all.  Sorry.

#4 – “Is your brand ready for SXSW 2015?” via Ketchum.com

Premise: SXSW is know for Food, Technology, Branding, and more.  Ketchum’s team is prepared based on past experiences and will be keeping you up to date on what’s working at SXSW 2015.

Thoughts: Before we get too far ahead and into the 2015 edition of SXSW, Ketchum takes a look back at what has worked in the past and provides a few key numbers that helps explain the size, scope, and potential importance of your branding efforts at SXSW.

Tweet of the Week:

Seven tips … well, five plus two promotional efforts from Simply Measured … for those heading to Austin Texas for this year’s SXSW event.  Loved the acronym “ABC … Always Be Charging” and the tip to leverage Evernote’s ability to help make your life that much easier – by keeping your receipts in one place for an expense report vs. having 50 paper receipts stuffed in your wallet or bag.

That’s it for this week’s #SundayMusings and #SXSW news.  What are you most looking forward to at this year’s SXSW?  Let me know in the comments below.