Loyalty to Brands – Amazon

"Loyalty to Brands" focusing on Amazon.com

“Loyalty to Brands” focusing on Amazon.com

By a show of virtual hands, who has shopped on Amazon in the past week?  That’s what I figured and the leader in ecommerce is our focus in the latest “Loyalty to Brands”.  Founded in 1994 as an online bookstore, Amazon has become much, much more over the years.  There isn’t much out there for sale that you can’t get on Amazon.  Founder and CEO Jeff Bezos continues to run the show at the Seattle-based giant, finding new and exciting ways to expand Amazon’s portfolio.

So what has driven my brand loyalty to Amazon?  While price is an added benefit, it is not my number one driver.  The convenience of shopping on Amazon drives my loyalty.  Specifically, Amazon Prime has made my life so much easier.  It is, beyond the shadow of a doubt, the best $99 I spend every year.  With two day shipping on the majority of purchases, I know that I’m getting what I want/need in a timely manner.  If said item doesn’t meet my needs, returns and exchanges cause virtually no pain or anguish.  Over the past five years or so, I would estimate that at least 80% of my holiday shopping is done on Amazon.  In just November and December, the Amazon Prime subscription fee pays for itself.  Tech gifts, clothes, K-cups, and on and on, the list continues to grow each and every year.

What else makes Amazon appealing?  Well, with a baby in the household, Amazon Mom has been a big help in both price and convenience.  The “subscribe and save” option for diapers and numerous other products takes one less thing off my plate to try to remember.  The item shows up on a regularly scheduled frequency and I never have to think about it.  As an added bonus, you can cancel your subscription at any time.

Amazon Mom (via Babble.com)

Amazon Mom (via Babble.com)

As a final straw in building my loyalty, Amazon has made a commitment to the technology space.  What started off as a black and white e-reader and its Kindle business, Amazon has grown leaps and bounds over the past few years.  While I remain loyal to Google for their phones and tablets, a Fire tablet is likely on its way soon.  This would be a second Amazon Fire product, as Fire TV was an immediate purchase when launched and has since replaced Roku in this household.  If you are looking for a streaming device, I have no hesitation in recommending Fire TV.  All of the major apps are there, you are automatically enrolled in Prime for one year, and you can save all of your information in their cloud.

Fire TV (Sarah Tew / CBS Interactive)

Fire TV (Sarah Tew / CBS Interactive)

How often are you using Amazon?  At the very least, are you comparative shopping by checking to see what is available on Amazon and how much it costs relative to the store you are standing in?

If you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.