Our October “Pin of the Month” comes to us from BzzAgent and research conducted by Dr. Kathleen R. Ferris-Costa. The research provides data behind the power of building brand advocacy and turning consumers into advocates for your brand, product, and/or company.
Brand advocates help build word of mouth advertising for your brand and are influencers in the purchase cycle for their audience, followers, family and friends. The infographic takes a look at the power of brand advocates and why they are so important to have. So why is it important to build, maintain, and leverage brand advocates to help with your branding efforts?
The infographic caught my eye due to having data behind every recommendation. Breaking down the data into three sections – Habitat, Behaviors, and Motivations – BzzAgent points out the benefits under all three umbrellas. Brand advocates are going to use social media and build their audience, they are going to create their own content and help promote your brand for you, and they are going to continue to share said content with their growing audience.
If you are looking for continuous support and “free” publicity, embrace brand advocates and let them become ambassadors for your brand. Consider rewarding them with some type of perk and watch their support continue to grow over time, which in turn helps grow your audience and amount of support.
The data within this month’s “Pin of the Month” illustrates the power behind building brand advocates. They are exponentially more likely to help you improve your standing with a broader audience and will continue to support you / your brand over time.
Are you focusing too much on winning new customers and not enough time retaining your current customer base? Do you have someone that will step up to bat for you and help promote your brand or business? Building brand ambassadors is an important piece to the puzzle that is ignored all too often.
Every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it our “Pin of the Month”. If you have an infographic that you would like to promote here on Shore Branding, just let us know. Thanks!