Founded in 2002 and launched in 2003, the social network for business professionals has done nothing but continue to grow exponentially over the past decade-plus. In 2011 the company went public, taking the network into another stratosphere in popularity. Given the uniqueness of LinkedIn, we’re going to break up our Tips into two groups – one for your personal brand and one for your business. This week’s edition focuses on the former.
Here are six (loaded) tips to improving your personal brand on LinkedIn.
#1 – Creatively fill in your profile
First and foremost, upload a clear, professional image of yourself. I don’t think anything else really needs to be said here beyond the following …
There are several other items that you want to take care of as well:
- Customize your URL to your name or something unique
- Within the summary at the top of your profile, after a paragraph or two of detail, list out “Specialties” or “Core Focus” items that quickly summarize what you bring to the table
- For each position/job you have held, provide detail and perspective of what your role entailed
- Include your contact information (phone and email at least) within the “Additional Info” section of the profile
#2 – Leverage “Endorsements”
On your own profile, add key words and tags that describe your experience and expertise. This will allow other connections to endorse you for said skills.
Struggling to earn/receive endorsements from others? An easy way to improve these numbers is to start endorsing others. A good percentage of your connections will reciprocate.
#3 – Join and Participate in Groups
LinkedIn has the second strongest Group/Community feature available across social media networks in my opinion – trailing only Google+. Join Groups that are relevant to your expertise and more importantly, engage within these communities to build your presence and increase your network.
A second element to Groups that many people choose not to do is to show these communities that you have joined on your profile. The more information and detail you can provide about yourself and your background, the better.
#4 – Join LinkedIn Premium
LinkedIn Premium is a revenue source for the company but is well worth it. If you are looking for a new job, Premium is essential. There are a number of benefits to signing up for LinkedIn Premium, including:
- InMail messaging – allowing you to send contact emails to LinkedIn members that you are not connected to
- Analytics – See how your profile compares to others, who is viewing your page, etc.
- Premium accounts are currently the only profiles able to create a banner image on your profile. Be creative and visual with your banner image, drawing that much more attention to your page.
#5 – Link and Incorporate SlideShare
In 2012 LinkedIn acquired SlideShare.net and now allows members to easily incorporate SlideShare presentations into your profile and company pages. Have a sales pitch or visual component that you want to show off? Upload said material to SlideShare and drop it right into your LinkedIn Profile.
#6 – Publish Content on LinkedIn
While it used to be only available to “celebrities” and those with thousands of followers, LinkedIn has opened up its publishing platform to all users several months ago. Publishing posts directly on LinkedIn opens up another avenue for you to share your material. It also allows your material to become part of your portfolio and online resume. These posts can further prove/improve your expertise in a particular area. Another benefit … SEO … take a look at the video below!
Those are six tips for improving your personal brand via LinkedIn. Have you updated your LinkedIn profile recently? Keep these tips in mind and keep up with the latest and greatest being rolled out by the network to ensure you have the latest features on your profile.
What has your LinkedIn experience been like? What has worked for you?