“LinkedIn Month” (Plus) continues with our next “Pin of the Month”. We have been focusing on LinkedIn for several weeks now, beginning with our August “Pin of the Month”, several #SundayMusings, and a Tips article. The infographic above comes from Mainstreethost.com and provides key LinkedIn Statistics directly from LinkedIn itself.
This infographic caught my attention as there is a focus on the corporate/business side of using the social platform that doesn’t receive as much attention as it should. You will find a plethora of material and recommendations on how to improve your own personal page (including our own Tips article referenced above …) but there is much less content out there about how to build your business page and how powerful it can become for you and your business in the B2B environment.
Starting off near the top of the infographic we find out there are 3 million or so business pages on LinkedIn. I wonder how many of those were set up and are virtually never thought of or touched again by the company’s page managers.
From there we start to get into several, key business-specific facts:
- “51% of companies have acquired a B2B customer”
- “LinkedIn drives more traffic to corporate websites & blogs”
- “LinkedIn is the most effective social platform for generating B2B leads”
These are all heavy hitting numbers and facts from the social network. It is an interesting fine line that the company continues to toe between “social” and “business” and is certainly a unique POV when considering that LinkedIn is doing both so well (in general).
For those that may be unfamiliar with our “Pin of the Month”, each month we’ll be posting one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it in a write-up like this. For those specifically interested in LinkedIn, here is a direct link to our LinkedIn board.
What do you think about LinkedIn’s role in building a social presence for businesses and companies? We’ll be putting together a second “Tips” article in the coming weeks that focuses squarely on building stronger company pages on the platform!