Sunday Musings w/ Shore Branding – 8-17-14

Branding and Digital Marketing

Branding and Digital Marketing – This week’s focus = Social Media

Welcome back to another edition of #SundayMusings with Shore Branding. This week’s musings focus on social media and the news/stories that caught my attention over the past few weeks. As you will see under the ‘Thoughts’ of our last link/article, we are kicking off “LinkedIn Month” here on Shore Branding and focusing on the network in the coming weeks with new “Pin of the Month” and “Tips” articles.

#1 – The 10 Best Social Media SlideShare Presentations of 2014 – via blog.bufferapp.com 

Premise: The author pulls together his favorite SlideShare presentations, all of which revolve around social media in some capacity. Embedding each into the post and picking out his favorite slide of each, the author puts enough context in his write-up to let you know which of these might be of more interest to you and the main idea behind the content of each.

Thoughts: First, I have an equal amount of admiration, for the lack of a better word, for SlideShare. With the change in how we write each ‘Sunday Musings’ article to a specific topic, I’m checking SlideShare every week to find a potential fit with our topic of interest. Naturally, this compilation of a top ten presentations on social media more than suffices for this week.

The two presentations that caught my attention within this write-up were #4 – “Why Content Marketing Fails” by Rand Fishkin and #5 – “The Nuts and Bolts of Social Media_’Great Success’” by Matthew Capala. Any time you can weave in ‘Borat’ to your social media presentation, you have won the internet for the day.

#2 – “Twitter just dropped a huge hint that it will introduce shopping services” via TheNextWeb.com 

Premise: While not yet active, Twitter has added a “Payment & Services” section to their Android app, further suggesting the company has an ecommerce plan in place that is almost ready to be deployed. While Twitter continues to evolve, this clearly is a step towards adding another revenue stream for the company.

Thoughts: Twitter has partnered with the likes of Amazon and American Express to build a stronger ecommerce platform but has yet to really prove it has a functional model that is well accepted and adopted.

As you may notice in the comments section of this article, shortly after the write-up went live, Twitter took the “Payment & Services” option out of the setting menu. This is clearly another way for the company to grow revenue. The company continues to throw these options against a wall and I believe it is only a matter of time before at least one of them sticks.

#3 – The New Foursquare Is Here, and It’s Surprisingly Good via Mashable.com  

Premise: Foursquare rolled out its updated app to users and it is a powerful tool that can help users find their way through any city/area with helpful hints and tips that meet their individual wants and needs. The new app takes out the social check-in but immediately prompts you to filling in / creating a profile of what you are into. Foursquare uses these preferences along with all of the data the user has provided them in the past (via check-ins) to provide better, more relevant recommendations.

There are a good number of details that many users may or may not want to get involved with, including filtering out a search for places you have/have not been to, a map view, and more.

Thoughts: I received the updated Foursquare app on my mobile last week and immediately took a peek in. I tend to agree with the author’s take – there is a lot of information and data available and the recommendations can/will be much more valuable than ever before. I will continue to use the app and I find myself checking it a little bit more frequently based on the filtering and search system in place.

That said, as discussed several times over the past few months, I hate that they have separated the check-in into Swarm / a separate app.

#4 – “How to Use the New LinkedIn Header Image for Profiles” via SocialMediaExaminer.com  

Premise: LinkedIn has a new update for premium accounts/profiles, allowing users to upload a header/hero image to their profile. The new feature allows you to increase your personal branding and marketing to showcase your talents and creativity to those who visit your profile. While the site offers up various stock images, you can also upload your own … and probably should. The recommended dimensions for the new header image are 1400×425 pixels and has to be under 4 MB.

Thoughts: I really like the recommendations and examples towards the end of the write-up here. There are a number of examples from others that you can use as a starting point for your thought process on what you want your image to be. I’ve actually gone with a word cloud for my LinkedIn profile. What do you think?

As referenced at the beginning, I’m excited to announce that this is actually the start of an unofficial “LinkedIn Month” on ShoreBranding.com. Over the coming weeks, each blog post will put the spotlight on the network. Next weekend we will have a new “Pin of the Month”. Following this will be #SundayMusings that focus squarely on LinkedIn and two “Tips” articles – one focusing on improving your personal LinkedIn page, the second from a business page perspective.

Tweet of the Week:

This is a good reminder on leveraging the right social media platform for the right message and target. You need to think very clearly about what you are posting and who the recipient is going to be. LinkedIn and Facebook offer wildly different purposes and that needs to be accounted for in your personal social media strategy.

Hope you enjoyed this week’s #SundayMusings. If you have or see a write-up on LinkedIn and you think it be helpful for others, send it my way and I’ll include it in the next few editions as we focus in on the platform over the next month. Have a great week!