Sunday Musings w/ Shore Branding – 4-27-14

Branding and Digital Marketing

Branding and Digital Marketing


After focusing on content marketing in the last edition, today’s #SundayMusings w/ Shore Branding focuses on some of the latest and greatest write-ups I’ve seen on digital marketing over the past few weeks.

#1 – Using Social Media to Influence Your Brand Image – via 

Premise: Understanding what your brand image is and how social media can play such an important role in building that image is crucial in today’s world. Social media connects you with millions of people from around the world and can have an immediate and enormous impact on your brand and business … when done correctly; by engaging with your audience, having meaningful content, etc.

Thoughts: While a little bit older than we typically use here on Sunday Musings, The Social Media Hat is a great resource for digital marketing. This write-up takes a branding angle on your digital marketing efforts and how said efforts can impact your brand image. Whether you are looking to share opinions, looking for recommendations, or sharing other people’s work, social media can help take your brand to another stratosphere.

#2 – “Digital Marketing and the Evolution of #Hashtags – Are You Hashtagging?” – via 

Premise: “Social media optimization” has become critical to digital marketing/marketers. One tool for to leverage in these efforts is the hashtag. After a brief blurb on the history of hashtags, Ted Nash offers up several do’s and don’ts when thinking about your use of hashtags on social media.

Thoughts: Within the do’s and don’ts I have leveraged similar thoughts in the past – particularly on Twitter and Google+. You can try and start your own hashtag to promote your own work and then trace that hashtag to see if it has been picked up by others. The most successful example I can provide from our own experience is #SaveThanksgiving (for You have probably seen at least one or two examples of hashtags backfiring on brands and companies as well.

Are you using hashtags as part of your digital marketing efforts? If so, what are your impressions of the results thus far?

#3 – “How Men and Women Use Mobile and Social Media Differently (Infographic)” via  

Premise: put together an infographic on how men and women use social media and mobile differently. Men are more likely to use social media for business and dating, while women are looking for entertainment and self-help (among other items). Mobile usage also sees relatively significant differences by gender with males preferring video, news, and GPS features, while women are using mobile for sharing, camera, and games.

Thoughts: I thought this was an appealing infographic to also put on Pinterest. The data comes from multiple sources/studies. I was surprised to see how much more females are leveraging social media to interact with brands, specifically for deals.

Did you think the differences in digital marketing efforts would be so different by gender?

#4 – “15 Mind-Blowing Stats About Automotive Brands” via 

Premise: The automotive industry is heavily involved and engaged with digital marketing efforts across the web and across auto companies. The article has aggregated stories and data from around the web to illustrate how impactful digital marketing is on the industry and how brands have adapted to the medium over time.

Thoughts: There are several eye-popping numbers in here – the $5.1 billion spent on digital marketing in 2013 and the expected rise over the next handful of years, to the 80 million+ views that Volkswagen received for one of its campaigns.

Outside of the technology umbrella, it is hard to think of an industry that seems so embedded in the digital industry.

#5 – “Why LinkedIn Is More Valuable Than You Think” via  

Thoughts: I’ve said this before and I’ll say it again, but I really like what Likeable produces on a consistent basis. In this video, Carrie Kerpen wants you to think about LinkedIn from a company perspective and how your business can better leverage the network given all of the changes the platform continues to roll out – including the “Content Marketing Score” that we referenced in the last edition of Sunday Musings.

Is your company using LinkedIn as part of its digital marketing strategy?

Tweet of the Week:

An interesting chart based on data from YouGov and how little consumers are trusting advertising in the US these days. Excluding the 55+ break, you find that more Americans “Don’t trust ads at all” vs. those that “Trust them completely”. That’s an amazing phenomenon to me! Does this mean more money should be put behind digital marketing or better spent someplace else? What do you think – drop your thoughts in the Comments section below.

Added bonus this week!  Here is an interesting SlideShare presentation that I found that goes through the hot buttons of digital marketing:


What digital marketing stories have caught your eye recently? Please feel free to share below. Hope you enjoyed the latest #SundayMusings! Have a great week!