Happy New Year / 2014 everyone! I hope you have a great year ahead of you! This year on ShoreBranding.com we’ll continue with the weekly #SundayMusings, will be putting together several more “Tips” articles, and putting more “Brands in Focus”. Look for those in the coming days and weeks ahead.
For the first #SundayMusings of 2014, I have broken this up into two parts: reflecting on 2013 and looking forward to 2014. Here are this week’s top branding and digital marketing stories:
#1 – “AdWeek.com’s Top 10 Advertising Stories of 2013” – via AdWeek.com
Premise: AdWeek put together a list of the most read stories from the site in 2013, with links to each in case you may have missed any of them. The most read story of the year – Crest and Oral-B’s Halloween ad with the kids’ reactions (similar to the AT&T ads).
Thoughts: No surprise to see the Crest ad at or near the top of the list, along with stories from the Super Bowl, and AT&T’s ads from this past year with the children at the roundtable. There are also several countdown articles within this countdown (most beloved brands, top ads) to take a look through as well. There are several, fantastic advertising and branding stories in here.
What will you remember most from 2013? I’m going to say the AT&T ads and the Geico ‘Hump Day’ ad.
#2 – “The Top 30 AdFreak Stories of 2013” – via AdWeek.com (AdFreak)
Premise: Similar to above, AdFreak published their list of the most read stories on their site this year.
Thoughts: From the outrage based off of Cheerios’ interracial family ad, to the funny April Fools’ Day pranks and Anchorman ads, I always enjoy checking in on AdFreak. Sometimes you just shake your head at what is put out there, other times you get a good laugh. What we know is, someone is always going to be making news out there.
#3 – “Three Big Branding Disasters of 2013” via Brand.com
Premise: The author takes a look at the biggest brand and business disasters of the past 12 months. (Note that there is also a link in this article to the biggest personal branding blunders as well.) The list: Healthcare.gov (for those in the US), Samsung, and Getty Images.
Thoughts: These were certainly branding disasters and embarrassing moments for the US government and the two companies. If you want to avoid the embarrassment, make sure someone on your team can handle the branding, PR, and crisis management. Please!
Now, let’s take a look at what is ahead for us in 2014 …
#4 – “What Will Branding Look Like In 2014” – via Forbes.com
Premise: Based on an annual trend report, the writer takes a look into what 2014 might look like in the branding realm. This includes “experimentation”, “public-private partnerships”, roles within companies across varying age groups, and more. There is a link to download the full report at the end of the write-up for those that may be interested.
Thoughts: There are a lot of interesting tidbits from this report, several of which you have probably seen or heard before. Brands will continue to tinker with their product in order to optimize their service, programs, etc. Some will succeed, others will fail, but brands and businesses will need to continue to adapt to the changing times.
We’ve covered off on the growth of mobile throughout 2013, but that is also part of this forecast, specifically mobile POS. One final point that caught my attention is the rebranding of the Catholic Church through Pope Francis.
#5 – “The Best Social Media Tips For 2014” – via Blog.Klout.com
Premise: The Klout Blog aggregates some of the better social media strategy guidelines from across the web. This includes building your own brand through social media, content marketing tips, and more.
Thoughts: First goal of 2014, get at least one of our “Tips” articles in a year end summary article towards the end of year. This is a strong collection of tips and strategies for your brand or business to consider as we enter 2014. Are you leveraging the right social media platforms? Is your content engaging? Take a look in the mirror and ensure you can answer these questions. If you aren’t, how or what can you do to change this?
Tweet of the Week:
— Charmin (@Charmin) January 1, 2014
A “Happy New Year” message from the Charmin digital team, one of the most engaging brands on Twitter. This caught my eye due to how colorful the picture was with the Charmin Bear. Simple, yet enjoyable.
Again, have a safe and healthy start to your 2014! What are some of your predictions or thoughts in branding and digital marketing for the year ahead?