Pin of the Month – The Business of the NFL


The Business of the NFL (Infographic by:

The Business of the NFL
(Infographic by:

The NFL’s Conference Championships are this coming Sunday (1/19) and they really could not have asked for two better match-ups.  With that in mind, this month’s ‘Pin of the Month’ is from and takes a look the business of the NFL and the brand that it has become here in the US.

The NFL is the clear number one sport in the US these days, raking in billions of dollars every year for the team’s owners.  This infographic breaks down the state of the industry, from the almost $40 billion combined value across the 32 franchises, down to the individual teams and players.

You can find the average prices to attend games here, from individual ticket prices all the way down to programs and merchandise.  I will openly admit that the upward trend in prices to attend NFL games has become a complete deterrent for me personally, unless I am throwing in a vacation to a new city.  It is just as much, and sometimes more, enjoyable to be able to sit at home or at a local establishment and enjoy the television viewing experience.

As you will see above, NFL merchandise alone has become a $3 billion dollar industry.  For those that pay attention on a regular basis, you may notice that three of the top five jerseys being sold are also playing this weekend – Colin Kaepernick (49ers), Russell Wilson (Seahawks) and Peyton Manning (Broncos).  The only one missing is Tom Brady from the New England Patriots … or their kicker, Stephen Gostkowski.

A few final thoughts:

  • Where does the NFL make a slew of their money?       Their TV contracts and broadcasting rights from CBS, NBC, FOX, and      Disney/ESPN.
  • One of my bigger pet peeves with the league is the      billionaire owners that take a city by hostage and ask them to foot the      bill for new stadiums, then go on and charge ticket holders for seat      licenses (PSL’s).  Criminal.
  • On average, the shortest careers and the one sport that      doesn’t have fully guaranteed contracts.  I don’t get it either.       I actually like the idea of non-guaranteed contracts and wish it      would carry over to other professional sports, it just surprises me that      the NFL is the one sport that goes with this rule.
  • Anyone that follows my sports tangents knows that I am      not a fan of the current NFL Commissioner, Roger Goodell.  I think he      is overexposing the league and watering down the product.  I also      believe there is an image perception problem forthcoming for the league      (if it isn’t here already).

We’ll see if those beliefs come to fruition in the future.  For now, you can’t argue with the financial results the league is reporting over the past decade or so.  What is your take on the NFL as a brand?  Does it have an image problem?  How can it be corrected?

For those unfamiliar with our Pin of the Month, each month we’ll be posting one of the better infographics, pictures, etc. from our Pinterest page and (over-) analyzing it in a blog entry once a month.  Hope you enjoyed this month’s Pin!