Sunday Musings w/ Shore Branding – 12-22-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  Again, we have largely been able to focus on one particular subject this week.  As we come to the end of 2013, it is natural to look ahead to 2014 and this week provided a lot of content for predictions and tips going into next year.

Throughout the links below you will also find several write-ups that we put together here on that particular subject over the course of the past nine months.  Take a look if you missed any of it!

#1 – 6 solid social media predictions for 2014 – via Branded3.com 

Premise: The writer takes a stab at predicting what will be the next big thing for social media moving into 2014, starting off with a heavier dose of relying on content marketing.  Two other bold predictions from the author: #4 “Social PPC becomes a discipline in its own right” and #5 “Everyday social media users will flock to Google+”.  (Take a look for the remaining predictions.)

Thoughts: I want to focus on the three predictions listed above for a second.  First, the focus on content marketing continues to grow across industries on social media.  I still have a hard time wrapping my head around “content marketing” … not from a “what is it?” standpoint, but to me, content marketing = branding.  Plain and simple.  We’ve broken it down so far that content marketing needs to become its own thing I guess.

We focused last week’s Sunday Musings on PPC advertising, specifically with Facebook, Twitter, and Foursquare.   I completely agree that we are going to see this area take a significant leap forward in 2014.

Last, we have a prediction on the growth of Google+.  I personally enjoy G+, but I don’t visit the site as religiously as I do Twitter.  The author points out several of G+’s unique POD’s, but will it matter?  I’m not sold on this prediction … unless the platform takes the SEO benefits of a G+ page to another stratosphere.  (Not yet, at least)

#2 – “3 Ways Social Ad Platforms Are Improving Their Product for 2014” – via Likeable.com    

Premise: The author puts together the three areas that social networks are targeting with their own, respective ad platforms; “Retargeting mobile users”, “Second screen support”, and “Strategic ad unit placement”.  The focus is on Twitter and Facebook here and how they are molding their network to these initiatives.

Thoughts: As I have mentioned here in the past, I think Facebook has done a pretty good job with their algorithms in getting more relevant ads into my newsfeed.  Twitter has a bit more work to do as they begin to really dive into their own ad platform in 2014.  We’ve also talked about mobile and the second screen quite a bit in 2013.  As people continue to shift towards mobile, the power of the second screen will be crucial for brands to capitalize on.         

#3 – “Marketing to do list for 2014” via Ries’ Pieces, Ries.Typepage.com 

Premise: Laura Ries provides us with four tips on how to think about your marketing plans going into 2014 – “Stay focused”, “Think visually”, “Speak like a consumer”, and “Don’t change for change sake”.

Thoughts: Focus of course is one of the main points you will find on Ries’ Pieces … given the great write-up her father, Al Ries, put together several years ago.  Those ideas and suggestions still ring true today for brands.  That tends to tie in nicely with #4 – “Don’t change for change sake”.  Do you find yourself trying to focus on too many subjects or items and thereby losing steam?  If so, read “Focus” by the Ries family.  (Here is a short review of put together some time ago on the book.)

#4 – “Mobile expected to take up big chunk of revenue soon” – via YuMe.com   

Premise: Usage of mobile devices has surged in recent years and that has drawn the interest of the advertising economy and how they can take advantage of the situation.  It is expected that mobile advertising will continue to take a bigger piece of the revenue pie in 2014 and beyond.  A forecasting study conducted by ZenithOptimedia predicts that mobile will be worth $45 billion by 2016, which would make it larger than radio, cinema, and outdoor advertising.

Thoughts: This is another topic that we spent a good chunk of time with in 2013 in the Sunday Musings section, but also focused on in several ‘Pins of the Month’ and with our write-up on Nearwoo – a mobile advertising platform / start-up.  I don’t expect these trends to slow down whatsoever in 2014 and you would more than likely be wrong if you think otherwise.

#5 – “#XmasJammies video goes viral as family shows brands how it’s done” – via dotrising.com   

Premise: With now over 12 million views in the past few weeks, one family’s video Christmas card has officially “gone viral”.  All done with the end goal of helping promote the family’s own video production company.

Thoughts: This has nothing to do with the first four stories this week.  However, for those of you celebrating this coming week, hopefully this helps get in the holiday spirit.  This was fantastic!  Take a look for yourself …

Tweet of the Week:

While you may not think this has much to do with moving into 2014, I actually think that it does.  The advertising and branding work that has gone into this past week’s release of “Anchorman 2” has been nothing short of splendid.  I’m sure that some of you believe that it has been too much and I can completely see that POV.  However, what they have done for the launch of this movie may just change the industry moving forward and how much is put behind promotional efforts.  What do you think

Thanks for taking a look through this week’s Sunday Musings – the top stories in branding and digital marketing from the past seven days!  For those of you celebrating this coming week, have a great holiday!  We’ll be looking for Christmas-related stories throughout the coming week for next week’s Sunday Musings!