It is time to look back at the misfiring’s in social media in 2013. This month’s ‘Pin of the Month’ is from Masters in Marketing and takes a look at several brands’ misguided attempts at social media. While we took a look into the future in yesterday’s Sunday Musings, let’s take a step back and reflect on several moments in 2013.
The year got off to a rough start with HMV and Tesco. The latter had a scheduled tweet (ugh!) sent out that coincided with their horsemeat scandal. Well done … The Onion took things too far in February, with an offensive comment towards a 9 year old. You probably remember Burger King being hacked earlier in the year, with negative tweets sent out about the company.
My least favorite social media gaffe was Epicurious’ tweets that followed shortly after the bombings in Boston. It was one of those times that you tend to wish the internet didn’t exist. My “favorite” gaffe is probably from Amy’s Baking Company, who fired back at negative reviews with expletives and then claimed that their pages were hacked. That excuse stopped working in 2010.
This infographic was likely created before this past week’s story on the IAC’s Justine Sacco was fired for an incredibly offensive tweet before her trip to Africa. What in the world was she thinking?
What was your “favorite” social media gaffe of 2013?
For those unfamiliar with our Pin of the Month, each month we’ll be posting one of the better infographics, pictures, etc. from our Pinterest page and (over-) analyzing it in a blog entry once a month. Hope you enjoyed this month’s Pin. Have a great holiday season!