This week is a special, Halloween edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week, all with a Halloween theme or twist to them.
#1 – “5 Small-Business Branding Lessons To Be Learned From Halloween Characters” – via Adotas.com
Premise: The author takes various Halloween-related characters and compares them to branding problems and issues that small businesses run into. After each example, a simple brand lesson is provided.
Thoughts: This write-up was concise, but well done and tied to the holiday nicely. In fact, you might have seen this on a few different pages this week. Out of the five characters, there is a tie for which I believe is the best branding recommendation – between Frankenstein (“Be consistent”) and Mummy (“Evolve”).
#2 – “Brand Dracula: Four Branding Lessons From the Undead” – via MarketingProfs.com
Premise: More lessons in branding with a focus on Dracula and how he was branded relative to other horror characters/creatures. The four lessons focus on brand positioning, defining and developing the brand, and going public.
Thoughts: After taking you through the branding recommendations, the author reminds us that “Sure, Dracula eventually had a stake pounded through his heart” – a good reminder that you should probably pay attention to … and circle back to the “Evolve” recommendation listed above. One particular recommendation from this write-up is a good reminder and that is your employees and team members are your brand’s best brand ambassadors.
#3 – “3 “Horrifying” Social Media Blunders & Their Lessons” via Likeable.com
Premise: Likeable takes a look at a couple social media missteps from the past year. The examples come from AT&T’s tweet on 9/11, a Walmart employee mistakenly posting on the corporate page vs. his personal Facebook page, and an insensitive tweet from Tesco.
Thoughts: How many times have you posted to the wrong account? I’ve managed to do this a few times over the past year or so – nothing insensitive, etc. but still annoying/embarrassing. You have to be careful. You should really be careful if you are posting something with offensive language or opinion. The Tesco example is pretty poor choice of words.
#4 – “The Top 20 Halloween Videos From Brands on Vine and Instagram” – via AdWeek.com
Premise: As this write-up points to, this is the first Halloween where micro-video platforms are engrained in our branding and digital marketing worlds. The usual suspects – Tide and Oreo – produced great content, but so did many others.
Thoughts: Very creative, holiday posts from a handful of brands/companies. While not branded at all, the Target Vine at #16 was very well done. The Dunkin Donuts Vine at #7 was well done and well branded. Oreo and Tide each produced a handful of micro-videos that won over the internet. So much so that the gauntlet was thrown down this week …
— Tide (@tide) October 31, 2013
#5 – “A Very Branded Halloween: From Ghoulish Oreos to Domino’s Box-O’-Lantern” – via brandchannel.com
Premise: Brandchannel puts together an expansive list of Halloween-related branding efforts across social media.
Thoughts: Another write-up that highlights the branding efforts for the holiday. Several others that caught my attention from this write-up include Burt’s Bees “6 second classics” related to popular Halloween stories. The Google home page on Thursday was equally awesome – in case you missed it, once you clicked the play button, they took you to an animated witch’s brew.
Tweet of the Week:
We’ll focus on Oreo’s efforts here, but both Oreo and Tide really deserved the attention this week with their micro-video efforts. Given Oreo was our last Brand in Focus, they get the nod! If you take a look at stories 4 or 5 above, you’ll see a number of clips that each brand produced, each creative, engaging, and well-branded.
Hope you enjoyed this week’s Sunday Musings – the top stories in branding and digital marketing from the Halloween week!