This week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye, are up and running! Hope you enjoy!
#1 – “LinkedIn Gets Better for Businesses with New Company Page Analytics” – via WebProNews.com
Premise: LinkedIn has updated/improved their analytics offering for those that run a company page on the site. You can now track impressions, interactions, etc. and measure engagement your page has with its audience.
Thoughts: The new analytics page is significantly stronger vs. what the site used to offer page managers. I would also rate LinkedIn’s analytics much higher vs. those seen on Pinterest’s site. There is a YouTube video at the bottom of the link/story that walks you through the new features and is worth watching for a general overview.
#2 – “Should Your Brand Be On Pinterest” – via Likeable.com
Premise: The author starts off letting us know that Pinterest has new features forthcoming, both revolving around the site using cookies and creating more targeted/customized pins and boards for the user. Then the article goes into whether or not your brand/company should be on Pinterest by asking three simple questions; who is your target audience, will your content stand out, and can you integrate Pinterest into your brand/company?
Thoughts: While these questions seem basic enough, they are incredibly important to answer. I am a big believer in not needing to be everywhere on social media. Pick your spots/sites and focus on doing a good job on them. If you can’t answer these three questions or your company doesn’t necessarily fit the profile of a Pinterest user, then don’t force it and do more and better elsewhere on the web. The Nike example in this article is perfect – Nike doesn’t have a Pinterest page, but Nike Women does.
#3 – “McDonald’s Figures It Needs Only the Product, Not the Branding in Striking New Ads” – via AdWeek.com
Premise: Beyond TV ads that go unbranded, McDonald’s is also releasing print advertising that is largely unbranded as well. Both sets of ads have been well documented and covered this past week.
Thoughts: There are a few comments on this AdWeek page that I completely agree with; the pictures that have the small bit of branding to them (the red/yellow container on the fries, the “M” on the wrapper of the fish sandwich) are good ads that have a small piece of McDonald’s branding on them. The burger and sundae print ads don’t make any sense to me. Just that small piece of branding carries a lot of weight.
#4 – “Use Instagram to Earn Brand Rewards With SnapMyAd” – via Mashable.com
Premise: Millions of pictures are taken and shared through Instagram each day. There is an iOS app called “SnapMyAd” that you can download and sign up for to receive rewards for these pictures from the brands themselves. SnapMyAd users allow brands to use their own pictures in ads and are then rewarded with gift cards and other giveaways.
The founder of the app talked with Mashable on how the idea came to fruition. They also note that the app currently makes money from brands themselves, there aren’t in-app ads. Several brands have gotten a head start here, including Under Armour and Starbucks.
Thoughts: This is a brilliant idea that gets consumers heavily engaged with a brand/company. It also allows companies to create brand ambassadors with very little “effort” (time, marketing dollars, etc.). Starbucks is already on this ship, as the company continues to be at the frontline of all things digital. (They may have to be our next “Brand in Focus” here on Shore Branding.)
#5 – “Using Google+ Hashtags for Your Personal Brand” – via PersonalBrandingBlog.com
Premise: The growth in hashtag usage continues and has carried over to Google+. The author takes us through the general purpose of the hashtag and then provides recommendations on how to use/carry this through on G+.
Thoughts: I happen to strongly agree with the author’s recommendation to “include your own hashtag”. This provides you with an easy way to see/track where else the hashtag might pop up, who might be sharing your information, etc. Have you used/created a hashtag for your brand/company, and if so, what type of success did you have with it?
Those are our top stories this week in branding and digital marketing. Have a great week!