Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye in the past week! Let us know what stories caught your attention this week in the comments below.
#1 – “General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community” – via ConvinceandConvert.com
Premise: There is a new, co-branded social media community called “Hell, Cereal Lovers” across several sites – Facebook, Twitter, Instagram and Tumblr. General Mills, who owns 40+ different brands of cereal on its own, is the creator of the community, which is being used to promote various recipes and ideas that include more than one brand in a bowl. There are also engaging forums that inspires creativity from the community members.
Thoughts: This is a great use of the overarching power of General Mills as a “mega-brand” and how it can (and should) leverage the strength of its brands and have them play nicely together. The community has amassed a large following already on social media and has a nice balance of content and branding, driving a high level of engagement.
#2 – “How Blue Moon Found a Heavenly Way to Shine in a Crowded Category” – via AdWeek.com
Premise: Over the past few years, Blue Moon has built a little momentum due to its new approach in advertising, including the tagline “artfully crafted”. The article takes us through the creation / ideation of the new campaign and how it came to fruition. You can watch the entire spot at the end of the article.
Thoughts: The very crowded beer market is highly competitive and ad breakthrough is very tough to achieve. Blue Moon has successfully done this with very colorful and catchy advertising / TV spots. This article does a nice job of telling the full background story from both the agency and the brand and really brings to life the entire process. The ad itself is another colorful piece that has strong branding across most screenshots as they flip the pages in the book.
#3 – “The Ultimate Guide to Pinterest For Every Brand” – via FastCompany.com
Premise: This article takes you through the basics of Pinterest and how to use Pinterest analytics, providing quick definitions for each of these terms and metrics. At the end of the article you will find an infographic that summarizes the metrics to leverage when coming up with a marketing strategy for you / your brand on Pinterest.
Thoughts: If you are looking for a “What is Pinterest? 101” or a “Pinterest for Dummies”-like write-up, this is the link for you. This will help you get grounded in the terms being used / thrown around when others are discussing Pinterest, as well as a basic understanding of what each metric is available on the site’s analytics page. Enjoy!
#4 – “Why Google+ Communities Will Thrive – And Ten You Should Join” – via SocialMediaToday.com
Premise: There are now over 100K Communities on Google+, one of the biggest draws to the platform itself. The author provides a list of 12 reasons how/why G+ Communities differentiates itself from other networks. Towards the end of the article, there are ten recommended Communities worth joining across several different topics, including Google+ itself, Content Marketing, and SEO.
Thoughts: Similar to my thoughts in last week’s Google+ Tips write-up, I can’t stress the power of G+’s Communities enough. What I really found interesting in this write-up is the idea/tip to create a circle for yourself to share articles/stories/links that you want to go back to at a later time. This is a great idea! Take a look through the Community recommendations as well, as I found a new one to join based on the author’s recommendations.
#5 – “Yahoo to Debut New Logo After 30 Days of Runners-Up” – via Mashable.com
Premise: With the changes going on at Yahoo! they have decided to alter the logo for the site in a campaign-style manner – rolling out 30 different designs/ideas over 30 days and unveiling the new, final logo on the last day of the campaign. Yahoo! has already stated that they will maintain the current purple color and the exclamation point at the end.
Thoughts: You probably saw this story, or a similar one, about 500 times this week. However, I thought that the general idea behind the countdown and campaign might help create some positive noise for Yahoo! as it continues to struggle to breakthrough. I am a little surprised that they announced they would keep the color and exclamation point, as they could have included a few different ideas that fall outside of that box in the lead up to the final announcement.
Those are the top stories this week from the branding and digital marketing arenas. Have a great week!