For August’s Pin of the Month we are going to focus on a phenomenon that has been growing leaps and bounds over the past 12-24 months – the food truck industry – and the use of social media to further their business.
I couldn’t be happier with Mozy for creating this infographic. Why? I have been fascinated with food trucks since running into “The Chow Wagon” in Louisville, Kentucky back in 2008 after that year’s running of the Kentucky Derby. I swore up and down that I wanted to bring this idea back to the East Coast and it would make a killing. Five-plus years later and the industry has completely taken off and I’m nowhere closer in running a prosperous food truck. (I digress)
Let’s get back to the Pin of the Month, shall we? Mozy provides a quick history behind the food truck industry, which started in 1886 with “The Chuck Wagon”. The infographic takes you through the average cost of a food truck, comparing this to owning a restaurant, and provides a few ideas or common places where food trucks can be found. Scrolling down you start to understand the size and scope of the industry and what it has become.
So how have food truck owners adopted social media into the business plan? The infographic provides examples of businesses leveraging Facebook, Twitter, YouTube, Instagram, and Foursquare. What you may notice quickly is the repeated mention of the ‘DoubleTree CAREavan’. DoubleTree is using multiple platforms and running unique contests and rewards across each – a great way to tap into (potentially) different users and creating fresh/unique content on each site.
Food trucks are seemingly popping up around the country/world and while Mozy’s infographic provides you with a few of the strangest food trucks out there, we did a little extra research here for the Pin of the Month. These might be of interest to you:
- A guide to food trucks in Austin, Texas (potentially the capital of the industry)
- New York City’s finest food trucks
- More information on Chicago’s food trucks
- We would be remiss to not include the Jersey Shore here – with Monmouth Park’s Food Truck Wars and participants from earlier this Summer
Finally, for anyone familiar with ABC’s Shark Tank, you may recall seeing a food truck business from California in the “tank”, where the owners were looking to move away from their food truck business and into brick and mortar locations. Let’s just say the “sharks” didn’t agree:
For those unfamiliar with our Pin of the Month series, each month we’ll be posting one of the better infographics, pictures, etc. from our Pinterest page and (over-) analyzing it in a blog entry once a month. Hope you enjoy!