Sunday Musings w/ Shore Branding – 6-23-13

Branding and Digital Marketing

Branding and Digital Marketing

Happy Sunday!  Here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – Instagram Video Vs. Vince: What’s The Difference – via TechCrunch.com 

Premise: On June 20th, Facebook made it official, allowing Instagram users to upload videos to the site – i.e. another Vine competitor.  Instagram’s video allows for 15 second uploads with the ability to make edits.  The author provides a quick comparison of similarities and differences between Instagram and Vine in terms of various Creation and Consumption areas.

Thoughts: The ability to upload video capability really isn’t too surprising to see from Facebook and Instagram.  However, it is clearly a reaction to the growing use of online video sharing, specifically Twitter’s Vine.  It seems that Facebook is once again behind others in understanding consumer behavior and future trends in market.  With that said, they have certainly created several unique capabilities that are currently unavailable for Vine users.

Here are the few items that are clearly selling points for users to consider Instagram: longer length videos (15 seconds vs. 6 seconds for Vine), the ability to edit/delete clips from a video, and a greater number of places you can share your upload.

#2 – “Marketers Have Found a Way to Use Vine” – via AdWeek.com    

Premise: Marketers continue find ways of integrating Vine into their marketing strategy.  This includes Regal Entertainment Group’s plan to use the site to promote upcoming, summer movies – Monsters University and World War Z.  Regal is also working with Coca-Cola and Red Vines Licorice.  Peanut Butter & Co. is using Vine to provide viewers with a buy-one-get-one-free coupon offer that was successful in driving impressions and coupon downloads.

Thoughts: Two stories on the growing popularity of video sharing.   We talked about incorporating Vine into your Twitter / digital marketing plans as it continues to grow in popularity in our Twitter tips.  It is interesting to read the last example from Peanut Butter & Co. and how they incorporated couponing into their strategy through Vine.

#3 – “Twitter Acquires Social Startup Spindle” – via AllThingsD.com

Premise: Twitter announced this week that they have acquired Spindle, a location and check-in start-up, which helps users discover local places of interest.  The app sifts through data on the social web (Facebook, Twitter, etc.) and delivers potential points of interest to its users depending on a number of factors.

Thoughts: Well, I tried to download the Spindle app and it looks like is an IOS app only at this time.  I will be interested to see how Twitter integrates this into their services and how that would compare to Foursquare’s offering.  The amount of data it seems to churn through to come up with recommendations might make it a more powerful tool vs. Foursquare and I’ll definitely be on the lookout for the Android offering in the near future (hopefully).

#4 – “Google Analytics Admin Panel Gets a Redesign” – via SearchEngineWatch.com  

Premise: Google redesigned the administration panel within Google Analytics this week.  Google said that this will “dramatically streamline” the user experience.  The main page is now broken into three sections and the author provides several screenshots of both the main page and each section individually.

Thoughts: Google Analytics definitely needed a redesign, and I’m hoping this hits their mobile apps quickly.  As of this writing, it doesn’t seem to have done so yet.  I continue to leverage the ‘gAnalytics’ app in the Android market, as it is far superior to the actual Google Analytics app from Google.

#5 – “Michael Kors Digital Campaign Taps Instagram, Twitter” – via AllFacebook.com

Premise: Luxury accessories designer Michael Kors launched a new digital marketing campaign earlier this week, focusing on its Instagram and Twitter pages for the forthcoming 4th of July holiday, as well as Milan Fashion Week.  They are asking users/consumers to use the #WhatsInYourKors hashtag across platforms for the campaign.

Thoughts: This is just another example of a brand/company moving more effort to digital platforms and social media sites.  Now that Facebook has officially embraced the use of hashtags, this is a good use of both Twitter and Facebook owned Instagram.  Purseblog – a social network dedicated to designer handbags – should get a good amount of PR from these efforts as well, as the blog is working with Michael Kors on this campaign.

This week’s highlights certainly focus a lot on the continued movement towards digital media, specifically online video.  What caught your attention in branding and digital marketing this week?