Sunday Musings w/ Shore Branding – 6-2-13

Branding and Digital Marketing

Here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – “Pepsi Like Machine – via Pepsi’s YouTube page 

Premise: Pepsi has come up with a new way of sampling their product, via new vending machine that doesn’t accept money.  All you have to do is “Like” the Pepsi Facebook page in and you get a free can of soda.  You can use your smartphone or the built-in touch screen in order to get your sample.

Thoughts: This is absolutely brilliant!  The best part is what the voiceover covers off on at the end.  Pepsi now knows who “Liked” and tried their product and the wealth of information that comes from Facebook data.  Rather than hyperlink to this story above, here’s the YouTube video itself:

#2 – “25+ Mind Blowing Stats About Business Today” – via Mitch Joel

Premise: Mitch Joel, the author of Six Pixels of Separation, has recently released a new book, “Ctrl Alt Delete – Reboot Your Business. Reboot Your Life. Your Future Depends On It”. In an effort to help promote the release, he has put together this SlideShare presentation of interesting facts on how the world has changed with the Internet and the power of mobile.

Thoughts: I have Ctrl Alt Delete in the queue and this slideshow certainly helps move the book to the top of the list. There are a number of amazing facts in here: the size of Google’s advertising revenue, the depth and breadth of Amazon’s structure, how successful Kickstarter has been, etc.

Take a look for yourself. Again, rather than hyperlink to this, here is the slideshow:

 

#3 – “Consistent branding: Don’t mess with it” – MarketingWeek.co.uk

Premise: “Strong branding is the core of any decent marketing strategy.” This write-up provides several examples of strong messaging and branding and the benefits of a consistent message in your marketing plan. The benefit – building market share. The author uses several powerful brands as examples, including Nike, Absolut, and Venus. Their messaging has remained consistent over a long period of time while their competitors, particularly in Nike’s case, have changed their message to consumers.

Thoughts: This is a good reminder of what a strong, consistent message brings to the table in terms of building and reinforcing brand equity in the minds of consumers. The less you change your communication, the less likely consumers are going to be confused. This points towards one of my favorite sayings: “If it isn’t broken, don’t try to fix it!”

What other branding examples come to mind that fit this successful model? Red Bull’s “It give you wings” comes to mind immediately.

#4 – “7 Actionable Twitter Tips To Build Your Following” – HeidiCohen.com

Premise: While there are a number of ways to build a fake audience on Twitter – most specifically by “buying” followers, Heidi Cohen has put together these seven recommendations to build your following with a “real” audience.

Thoughts: The one recommendation that caught my eye here is #5 – Engage in Twitter activities. We have been using Twitter quite a bit to share our write-up, infographics from our Pinterest page, and sharing a lot of other’s work, but this one was an eye opener and will be looked into more in the near future.

The other recommendations made here are crucial though and must be answered or followed as you look to incorporate Twitter into your marketing strategy.

#5 – “The 10 Most-Viral Ads of 2013 (So Far)” – AdWeek.com

Premise: The title probably says it all here, no? AdWeek has put together the ten most sharable hits on the web. In the year that online video has exploded, Vine anyone (?), here are the most successful campaigns to date. Each ad is also tallied with the number of views and shares accumulated at the time of publishing this story.

Thoughts: Take a look at the view and share numbers as you click through the top ten list! It is amazing how much online video is being consumed around the world. This really points right back to #2 above and Mitch Joel’s entire point – the world is changing and you better be ready for it.

Several within the top ten have been focused on in past write-ups here, including last week’s Sunday Musings and the focus on Kmart’s recent advertising campaigns. Other favorites include the Google Glass introduction video and Budweiser’s “Brotherhood” Super Bowl ad.

What stories in branding and digital marketing caught your attention this week? Have a great week everyone!