Sunday Musings w/ Shore Branding – 4-21-13

Sunday Musings 2

Branding and Digital Marketing

We’re back after a week’s hiatus with our ‘Sunday Musings’ – the top five stories in branding and digital marketing from the past week.  As always, you can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page.

#1 – 9 Ways to Become a Better Facebook Community Manager – SocialMediaExaminer.com

Premise: If you are looking to open a Facebook Community page or want to strengthen an existing one, SME provides nine easy to employ steps towards optimization.  Your community is a deep extension of your brand, so you’ll want to ensure you follow these steps to engage with your audience.

Thoughts: There are several items in here that may seem like commonsense to some but continue to trip up many.  Particularly of interest and importance was #4 – Know the industry; if you are running someone else’s Facebook Community, you must be engaged in said business or industry.

I am also a firm believer in each of the following; #2 – Have access to visuals, #6 – Answer questions quickly, and #8 – Respond calmly to negative posts.  While not always easy to do, particularly #6 and #8, you must take a step back and remember that your community is an extension of your brand and any trip-ups can have a large, negative influence on you or your brand.

#2 – “Google is testing One Today, an Android app for giving $1 micro-donations to good causes” – TheNextWeb.com  

Premise: Google has launched a new app, One Today, on its Android platform that allows users donate as little as $1 to charities and organizations of their own choice or preference as they are made available on the app.  The app is an extension of Google for Nonprofits.  While access is currently by invitation only, you can download the app in Google Play now and await the email invitation.

Thoughts: I love efforts like this from Google (and others).  As TNW states, while $1 may not seem like much, the ability to share your donation with others helps build word-of-mouth for each respective cause.  While I await the official invitation to join, in looking at screenshots, it seems as if you can donate more than $1 to any particular cause that may be of interest to you. 

#3 – “5 Reasons Why Building Your Online Brand is Vital” – 36Creative.com

Premise: In today’s world, building your brand online isn’t a choice or option, it is a necessity.  This article provides five solid reasons as to why you must build and leverage an online presence.

Thoughts: This felt like a nice summation of why you need to be online in order to build your brand in the 21st century.  It is a concise story that should help convince you and/or others to leverage the internet for your brand/business.  The fifth reason in the article – ‘Learn more about your customers’ – is an item that isn’t taken advantage of enough.  If you aren’t using analytics to better understand your audience, you are setting yourself up for failure.

#4 – “5 Easy Steps To Becoming A Google+ Wizard” – RivalIQ.com  

Premise: While people and brands continue to ignore Google+, the author creates a compelling case as to why this is a mistake.  There are clear benefits to being on Google+ right now – an engaged audience and advantages in SEO.  After this, there are five steps provided on setting up your G+ profile correctly and how to leverage the site appropriately.

Thoughts: When starting Shore Branding a few months ago, it was clear that beyond the web site itself, I was going to set up a Twitter page and a Google+ page; Facebook and Pinterest were added later on after thinking more about each.  Google+ is a tremendous tool to take advantage of for your business.  I completely agree with the two core benefits laid out in this article on why you should leverage G+.  As I have mentioned before, the Communities feature on G+ (the #3 step in this article) is a huge advantage for the platform that should be taken more advantage of by brands/companies.  Overall, this was a strong, in-depth summary of why you need to consider Google+.

#5 – “How Brands Shouldn’t Handle a Tragedy on Social Media” – Frank Eliason on LinkedIn.com

Premise: As you are likely all well aware, this past week presented more tragedy in the world, specifically in Boston and Texas.  While brands will always focus on their business, there always seems to be an outlier that takes things too far on social media.  Where is the line drawn?  This write-up provides a few thoughts, as well as secondary links, to help us remember what the appropriate balance is or should be.

Thoughts: The example provided at the top of this write-up from Epicurious and their tweets from the Boston Marathon makes my blood boil.  Brands and businesses need to draw the line and society really needs to get a grip of themselves sometimes.  Watching this week unfold, particularly on Friday through the news stations on TV and on Twitter, it was amazing to get a glimpse as to how things have changed so dramatically in just the past few years.

Twitter, and links from others on Twitter, provided “better” news than watching MSNBC, CNN, and/or Fox.  (Avoiding all political backlash by checking all three stations Friday; they were equally bad.)  Those stations were literally reading online comments, Twitter feeds, etc.  When they weren’t, they were making a mockery of news reporting.  The means of getting our news has certainly changed with the likes of Twitter and other online sources.  How far will this go and drastic will these changes get remains to be seen.

What caught your eye this week in branding and digital marketing?

Our thoughts and prayers go out to those affected by this week’s events.