Here is the first ‘Sunday Musings’ since going live with the blog this past week. You can find past entries under the Blog-Sunday Musings tab at the top of the page. The top five stories to catch my attention in branding and digital marketing this week are as follows:
#1 – “McDonald’s takes No. 1 spot in 4Q Restaurant Social Media Index” – NRN.com
Premise: McDonald’s overtakes Starbucks as the number one brand in the ‘Restaurant Social Media Index’ (RSMI) in Q4’12. McDonald’s has seen tremendous growth on Twitter and Facebook in recent months according to the index, particularly in building consumer engagement and sentiment – as tracked by Digital Coco.
Thoughts: McDonald’s surpassed the titan that is Starbucks on social media, building its presence on the most prominent SM sites. See, you can still win there if you are doing it correctly! At the time of writing, McDonald’s falls short of the overall number of Followers and Likes on Twitter and Facebook, respectively, but has made the conscious effort to engage its customer base.
While short vs. Starbucks, McDonald’s 27.5 million Likes on Facebook dwarf its direct competitors in fast food; Burger King has 6 million, Taco Bell almost 10 million, and Wendy’s is under 3 million. While there is certainly a stronger global presence for McDonald’s vs. these competitors, those gaps are outstanding advantages for the golden arches.
It is also important to note that this isn’t a “sound the alarms” for Starbucks and their SM efforts, and the author of the article does a good job of making this point. In the current world we live in of overreaction to any piece of news, it was nice to see them not take that tone “against” Starbucks and say that they were a diminishing brand on SM.
#2 – “How Starbucks Uses Pinterest, Facebook, Twitter, and Google+” – Econsultancy.com
Premise: Econsultancy.com has been reviewing various company’s social media efforts and strategy across platforms and took a look at Starbucks this past week. The author provides a quick overview of Starbucks’ efforts on Facebook, Twitter, Google+, Pinterest, and Instagram and highlights how well received the company is by its “followers” on each.
Thoughts: Reading through the article/review, I started to wonder how or why Starbucks has such a loyal following on SM platforms given the uninspiring review. However, it clearly works with its fans and has come to be known as a golden star in social media – as mentioned above in the first article as well.
One note: I’ll be covering this in the near future specifically, but I have to mention it here given the content Starbucks puts out across platforms; I cannot stand posts/updates that are pushed out at the same time across SM sites. Facebook posts that show up in Twitter feeds and vice versa make me cringe. Take the ten minutes to write a unique message for your followers on each.
#3 – “SXSWi Day 1: Grumpy Cat, 3D Printing and Other Highlights” – Mashable.com
Premise: The South by Southwest festival kicked off earlier this week and Mashable provides an overview on the highlights from day one. Successes from SXSW include hubs from Las Vegas, American Airlines’ tent to help promote its merger, and 3D printing. Cats also stole the show…
Thoughts: Even if Grumpy Cat makes me laugh every time, can we skip any further thoughts on cats? Good. I really need to get back to Austin and visit SXSW sooner rather than later. As SXSW continues to grow, more and more brands are dedicating more resources to sponsorship and events for the festival.
Have you been to SXSW? If so, what did you think and what were your personal highlights?
Premise: Pizza Hut is looking to hire a new Social Media Manager and is going about it in quite the unique way at SXSW. You can take a look at the job description here as well: BecauseImGreat.com. The pizza maker is interviewing candidates in record time and will continue to do so via Google+ Hangouts in a few days. For those interested and on location at SXSW, interviewing is actually happening today at the Austin Hilton between 1pm – 5pm.
Thoughts: In one word: Phenomenal! Yes, this is another article that points us to SXSW, but this is quite the unique means of trying to find the right person for such an important position in the company. I have seen several articles and news stories where companies are leveraging G+ Hangouts and Skype to conduct interviews, but have never seen the coordination with Twitter’s mantra (140 characters / seconds).
Good luck to anyone that is reading this and heading over to the Hilton on Sunday.
#5 – “16 Ways Businesses Are Using Twitter Vine” – SocialMediaExaminer.com
Premise: Vine continues to pick up traction with brands and companies finding new ways to leverage the medium. SME has a few tips and recommendations on what to do, based on what has been seen and shown from both large and small companies over the first few months of Vine’s existence. Here’s the #1 rule: “Engage your followers in conversation”.
Thoughts: While Vine continues to be an Apple only app (?!?!) it continues to grow. The power of Twitter speaks volumes here, as competitors to Vine such as Tout do not seem to be growing at the same rate. SME provides a nice array of tips and recommendations here, as well as examples of what others have been doing with Vine thus far. It should not be any surprise that the number one rule is “Engage”. If it is a surprise, we need to talk.
As you can see, a lot of branding news caught my eye this week, particularly at SXSW. What do you think of Vine and the future of online videos? As mentioned earlier, I would love to hear more from those that have attended (or are attending) SXSW.