Here are this week’s links and stories that caught my attention in digital marketing and branding across the Internet this week.
#1 – “Mobile World Congress – 2013 Preview” – MobileWorldCongress.com
Premise: Starting today and continuing through 2/28, the Mobile World Congress conference is taking place in Barcelona, Spain. As mobile continues to evolve and become more prevalent, the conference takes you through all of the new and forthcoming innovations in the mobile world/community.
Thoughts: While far too late to start looking into travel to Barcelona, there is content provided on the web from this conference that is worth looking at it if you are integrating mobile into your brand/business strategy. Note that they do have live look-ins at conference materials within a few links on the site. You can also read through the highlights of previous conferences.
#2 – “Google+ Communities and Why They’re Important To You” – SocialMediaRevolver.com
Premise: While detractors are quick to dismiss Google+, you/they may want to reconsider your/their plans to be on the platform to help build your social media presence. The Communities pages on G+ are a valuable resource for businesses. Andrew Scherer, the author of this articles, provides two major factors for consideration for why you should use G+ – Integration and Power. A unique selling point (USP) for G+ remains the Hangout feature as well.
Thoughts: I have found G+ Communities to be a wealth of knowledge and opinions on a number of topics – social media strategy, branding, SEO, and Google Analytics. I also find Communities to be much more engaging than LinkedIn’s pages. (Note, I have never used Facebook Groups to discuss these topics.) I completely agree with Andrew’s points that he makes in this article and would recommend to anyone to at least take a few days to search and read through Communities that have common interests to your specialty or field.
#3 – “Why Price Will Always Trump Brand and Why It Shouldn’t Matter To Marketers” – Forbes.com
Premise: The author of this article, Steve Olenski makes an interesting argument that says pricing has become more important than branding. The article includes several data points that suggest fans of brands are typically looking for deals, rewards, promotions, etc.
Thoughts: I’ve cut this premise short because I don’t want to speak further for the article itself. I found the article to be a walking contradiction and I’m interested to hear what others may think. I do not believe that price always trumps branding, which is what the title of the article would lead one to think. However, there are multiple contradictions throughout the article to say otherwise. It shouldn’t be a surprise to anyone that people have ‘traded down’ in any number of products they use on a regular basis around the house, and elsewhere. However, there are also items that I’m not willing to trade down on due to the strong connection I have made with them, their overall quality, etc. What do you think of the premise on this one? Am I reading into the title too deeply?
#4 – “Why LinkedIn is a Sleeping Giant in Publishing” – Digiday.com
Premise: The author of this article, Josh Sternberg takes us through how and why LinkedIn is an ideal place to put your content on LinkedIn and how the site is just beginning to scratch the surface of its potential in this arena. With the launch of LinkedIn’s “Influencers” (examples: Richard Branson, Mark Cuban, Guy Kawasaki, etc.) the site has become much more “social”.
Thoughts: I have to admit that what LinkedIn has done since going public in May of 2011 has been very impressive. What used to be a site that held my online resume and skillset, I now find myself checking into the site just about every day to read the news, several Influencers, and postings within the Groups that I’ve joined over time. While the site has transformed itself into something much greater than what it was, there is still tremendous potential for LinkedIn to go much, much further. There was one other interesting fact in the article that I never really thought of explicitly – but you see very little spam and ridiculous commentary on LinkedIn postings, given the straightforward nature of how those are published in the public and tie back to your name/account.
#5 – “How to Use Pinterest for Business” – desivelikova.com
Premise: Pinterest is one of, if not the fastest growing sites the world has ever seen. The author puts together a strong infographic for how to use Pinterest to build your business and then provides several detailed steps/recommendations on best practices.
Thoughts: Admittedly, I did not jump on the Pinterest bandwagon right away. I found it to be full of content that wasn’t of interest to me originally. However, over time and with the growth of infographics, I have found the site to be much more engaging and a place to peruse to find interesting content and recommendations for social media sites. For more advanced users of the site, definitely look into recommendations #5 (measuring your page’s performance) and #7 (monitoring your pins).
What caught your eye this week? Did any of the information above help you or your business?