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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Contact Us

Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding – 9-14-14

We continue with our “#LinkedInMonth” today with our second #SundayMusings that focuses on the business social network.  Similar to two weeks ago, here are the top stories of the past few weeks regarding LinkedIn.  Again, if you have an article or recommendations for stories to cover on LinkedIn, let me know and we’ll share in […]

LinkedIn Tips for Your Brand

Six Tips When Leveraging LinkedIn for Your Personal Brand

Founded in 2002 and launched in 2003, the social network for business professionals has done nothing but continue to grow exponentially over the past decade-plus.  In 2011 the company went public, taking the network into another stratosphere in popularity.  Given the uniqueness of LinkedIn, we’re going to break up our Tips into two groups – […]

Visit SaveThanksgiving.net and help us ... #SaveThanksgiving
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The Fall Means the Return of SaveThanksgiving.net

The end of summer 2014 means that we are entering fall and here at Shore Branding that equates to paying attention to the forthcoming Thanksgiving holiday. We began our #SaveThanksgiving efforts in November of last year and now with more time available, we would like to take it to another level. As mentioned last year, […]

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding – 8-31-14

Today is our first of two #SundayMusings that will focus squarely on LinkedIn as we continue our unofficial “LinkedIn month” here on Shore Branding. As we started in last weekend’s “Pin of the Month”, each of the next few weeks’ worth of blog entries will focus on LinkedIn, including forthcoming “Tips” articles for individuals and […]

Pin of the Month LinkedIn Cover Aug14

Pin of the Month – Becoming a LinkedIn Jedi

Our August “Pin of the Month” kicks off our “LinkedIn Month” here at Shore Branding. As referenced in last week’s #SundayMusings, we will be focusing on LinkedIn over the next month or so.  The infographic above from Gryffin.com provides a ton of recommendations and brainstorming about how to get the most out of LinkedIn. LinkedIn […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 8-17-14

Welcome back to another edition of #SundayMusings with Shore Branding. This week’s musings focus on social media and the news/stories that caught my attention over the past few weeks. As you will see under the ‘Thoughts’ of our last link/article, we are kicking off “LinkedIn Month” here on Shore Branding and focusing on the network […]

What do you think about Samsung’s Gear Live smartwatch?  (Photo credit: play.google.com)

Product Review: Samsung Gear Live

After focusing a Sunday Musings on wearables last month and toying with the idea of getting a smartwatch for about a week, I finally caved and purchased the Samsung Gear Live from the Google Play Store.  Within two days, the smartwatch was at my doorstep and ready for use.  Below are a few thoughts and […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 8-3-14

This week’s #SundayMusings takes us back to our branding roots and focuses in on brand extensions! Occasionally you see some off the wall ideas launched under a brand umbrella and it makes you hide in fear. Other times, it is a stroke of genius. Is there a real science here or is it just luck? […]