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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Contact Us

Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Brand in Focus - Whole Foods on ShoreBranding.com

Brand in Focus – Whole Foods

  Our next “Brand in Focus” puts Whole Foods’ branding and digital marketing efforts under the microscope. The grocer has been growing here on the east coast and caught my eye over the past few months with its paid advertising efforts on Twitter and Facebook, announcing the grand opening of a new store in Marlboro, […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 7-20-14

Welcome back to another #SundayMusings where this week’s focus will be on social media! This week I’ve picked out two write-ups that speak to social media broadly and then the remaining stories cover off specifically on my favorite social media platforms – Twitter, Google+, Foursquare, and Pinterest.  We’ll go into each in more detail below. […]

Twitter Messaging Services Cover

Pin of the Month – Brands on Twitter

July’s “Pin of the Month” actually takes a look at a somewhat dated infographic created by the Wall Street Journal back in December of 2011. I came across this graphic when doing some research for our next “Brand in Focus” (hint: it will be the brand that appears at the top of our “Pin of […]

What wearables will you be purchasing in 2014? (Photo credit: Diginomica.com)

New Poll – What wearables are you planning to purchase in 2014?

Wearables are beginning to turn the corner in terms of consumer acceptance and adoption. The latest poll on ShoreBranding.com builds off of yesterday’s #SundayMusings and asks which wearable devices are you thinking about purchasing in 2014? We have selected several of the most popular wearables for the poll but have also included a general “Other” […]

Photo Credit: CBS Philadelphia

Sunday Musings w/ Shore Branding – 7-6-14

Happy 4th of July weekend to those of you celebrating in the US and welcome back to another #SundayMusings where this week’s focus will be on wearables! Wearables are beginning to build traction with consumers, well beyond what I tend to consider the starting point of fitness programs and apps. Let’s take a look at […]

Which Honda is right for you?  Take a look on Honda.com

Loyalty to Brands – Honda

The next in our series of “Loyalty to Brands” focuses on a brand that I’ve been loyal to since my late teenage years, the automaker Honda. What started off as a friend’s recommendation in college has wound up lasting 15+ years and four vehicles. Building off of last week’s #SundayMusings we are continuing the focus […]

World Cup Sunday Musings w/ Shore Branding
(Photo credit: commons.wikimedia.com)

Sunday Musings w/ Shore Branding – 6-22-14

This week’s #SundayMusings focuses on one of the world’s largest sporting events going on right now, the World Cup. There have been a number of brands dedicating a significant portion of budget to ads revolving around the soccer/football tournament. Let’s dive right in! #1 – “World Cup 2014 – The World Cup, lived through the […]