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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Contact Us

Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Sunday Musings w/ Shore Branding - Happy Holidays!
(Photo credit: RealClubResorts.com)

Sunday Musings w/ Shore Branding – 12-21-14

Welcome to the last #SundayMusings of 2014!  The holiday season is in full swing and so are a number of brands with their marketing and advertising efforts.  The following stories caught my attention over the past couple of weeks regarding advertising and branding Christmas.  Enjoy! #1 – “Brands get super creative on social media for […]

Dec14 POTM Cover - Brand Names

Pin of the Month – The Meaning of Brand Names

Our December “Pin of the Month” gets back to our roots of branding and provides the background for thirty five, highly recognizable brand names.  The “Pin of the Month” comes from a write-up on AdWeek and was created by 7Brands Inc which brought in information from a handful of sources on where brand names originated […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 12-7-14

Welcome to the latest edition of #SundayMusings!  This week we are going back to Black Friday to take a look at some of the brands that made news for “that day” after Thanksgiving.  Here are the stories that caught my attention: #1 – “Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All […]

Product Review: The 13.3 inch Samsung Chromebook 2 (Photo: Samsung.com)

Product Review: Samsung Chromebook 2

Several weeks ago we decided that we needed a second “family / house” computer.  With a Samsung Ultrabook already in our possession and virtually no issues with it over the past 3-4 years, I was leaning on another Samsung laptop.  The Ultrabook already had Microsoft Office and Windows 8 and there wasn’t a need for […]

Sunday Musings w/ Shore Branding - Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – 11-23-14

This week’s #SundayMusings is near and dear to our heart as we focus on the Thanksgiving holiday and Thanksgiving branding efforts made around the country.  For those that don’t already know, we have set up SaveThanksgiving.net in an effort to keep the holiday alive and with our respective friends and family; not at the mall […]

Pin of the Month Thanksgiving Cover

Pin of the Month – Thanksgiving

Did you really have any doubt that our “Pin of the Month” for November would have something to do with Thanksgiving.  Our #SaveThanksgiving efforts are once again in full swing this month.  However, we’re focusing on Thanksgiving football with November’s “Pin of the Month”, created by Statographics. The tradition of Thanksgiving football has lived in […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 11-9-14

Welcome back to another edition of #SundayMusings w/ Shore Branding.  Our focus this week will be on brand loyalty and the customer experience.  This builds off of October’s “Pin of the Month” and the continuation of our “Loyalty to Brands” series.  Here are the top stories from the past few weeks that caught my attention. […]

"Loyalty to Brands" focusing on Amazon.com

Loyalty to Brands – Amazon

By a show of virtual hands, who has shopped on Amazon in the past week?  That’s what I figured and the leader in ecommerce is our focus in the latest “Loyalty to Brands”.  Founded in 1994 as an online bookstore, Amazon has become much, much more over the years.  There isn’t much out there for […]