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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Samsung (Photo credit: KiddsKids.com)

Loyalty to Brands – Samsung

With more than a just a slight hint in last weekend’s #SundayMusings, we walked into our latest “Loyalty to Brands” here on Shore Branding.  Founded almost 80 years ago, Samsung has become a dominant force in consumer electronics over the past two decades.  From its rapid growth in equipment and partners in mobile devices to […]

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding – 1-18-15

This week’s #SundayMusings takes a look at the top news and stories from last week’s #CES2015 event in Las Vegas.  Here are a couple stories that I found to be of particular interest and then we’ve changed things up this week a bit.  Below that are a number of summary articles from around the web […]

Pin of the Month Cover - Social Media

Pin of the Month – Social Media

Happy 2015 everyone and welcome to another year of our “Pin of the Month” here on ShoreBranding.com.  January’s “Pin of the Month” takes a look at several key social media numbers and statistics across several of the key players in social media.  The infographic itself was found on Pinterest and originated from this article. So […]

Sunday Musings w/ Shore Branding - Happy New Year / 2015!
(Credit: wallpaperput.com)

Sunday Musings w/ Shore Branding – 1/4/15

  Happy new year everyone and welcome to the first #SundayMusings of 2015!  I hope everyone had a great, safe holiday season and that you are ready to make 2015 bigger and better!  Why not start with the top stories that caught my eye in branding and digital marketing as they relate to entering the […]

Bolthouse Farms Logo (Bolthouse.com)

Brand in Focus – Bolthouse Farms

This quarter’s “Brand in Focus” takes a look at the branding and digital marketing efforts of Bolthouse Farms.  The company’s web page promotes their Facebook, Twitter, and Instagram pages.  Noticeably missing from the links at the top for me, is the brand’s Vine page as that is how Bolthouse Farms originally caught my attention. Bolthouse […]

Sunday Musings w/ Shore Branding - Happy Holidays!
(Photo credit: RealClubResorts.com)

Sunday Musings w/ Shore Branding – 12-21-14

Welcome to the last #SundayMusings of 2014!  The holiday season is in full swing and so are a number of brands with their marketing and advertising efforts.  The following stories caught my attention over the past couple of weeks regarding advertising and branding Christmas.  Enjoy! #1 – “Brands get super creative on social media for […]

Dec14 POTM Cover - Brand Names

Pin of the Month – The Meaning of Brand Names

Our December “Pin of the Month” gets back to our roots of branding and provides the background for thirty five, highly recognizable brand names.  The “Pin of the Month” comes from a write-up on AdWeek and was created by 7Brands Inc which brought in information from a handful of sources on where brand names originated […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 12-7-14

Welcome to the latest edition of #SundayMusings!  This week we are going back to Black Friday to take a look at some of the brands that made news for “that day” after Thanksgiving.  Here are the stories that caught my attention: #1 – “Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All […]