Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.

Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Most Recent Blog Posts

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 4-13-14

Welcome back to a new #SundayMusings w/ Shore Branding!  Our bi-weekly write-up has a new focus topic this week and that is content marketing.  Content marketing has become all the rage, but truth be told, I see it as a fancy phrase that is an extension of your branding efforts.  I’m sure many will disagree […]

Go read this book!
"Brand Against the Machine" by John Morgan Book Review – “Brand Against the Machine” by John Morgan

  Occasionally, I fall into a book and feel strongly enough that it is worth putting together a few additional words on it so that readers know that I feel it would be worth their time and investment.  That time has come as we have found another fine example with John Morgan’s “Brand Against the […]

A mobile #SundayMusings w/ Shore Branding!
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Sunday Musings w/ Shore Branding – 3-30-14

Happy Sunday and Happy Spring … at least according to the calendar.  This week’s #SundayMusings will focus on mobile and mobile marketing, so here are the top stories that caught my attention over the past two weeks under this umbrella.  Enjoy! #1 – “Foursquare CEO: How We’ll Tell You Where To Eat And What To […]

Loyalty and Mobile Pin Cover Mar14

Pin of the Month – Restaurant Mobile Apps

    Our March 2014 ‘Pin of the Month’ includes a bit of information on the key talking point this month on – loyalty.  The infographic itself was found on’s blog and was immediately selected based on the first of five tips it provided to restaurants who are considering a mobile app. The […]

Sunday Musings w/ Shore Branding - St. Patrick's Day Edition
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St. Patrick’s Day Sunday Musings w/ Shore Branding – 3-16-14

    Top o’ the mornin’ to ya!  Happy almost St. Patrick’s Day!  This weekend’s #SundayMusings w/ Shore Branding will focus on headlines that tie into the holiday.  Hope you enjoy! #1 – “How Irish Brands Celebrated St. Patrick’s Day” – via  Premise: This write-up is actually a summary of several St. Patrick’s Day […]

My loyalty to Google products continues ...
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Loyalty to Brands – Google

  Welcome to a new series here on called “Loyalty to Brands”.  As referenced in last week’s #SundayMusings, from time to time, we’ll be putting together a summary on the brands we are loyal to and why.  However, I would also like to open this up for guest writing opportunities as well – similar […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 3-2-14

    Welcome back to a new #SundayMusings w/ Shore Branding!  As mentioned in our last write-up, our #SundayMusings will continue on a bi-weekly basis and each one will focus on a key topic of interest.  This edition will focus on the various aspects of loyalty – from setting up a loyalty program, to specific […]