Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.

Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Most Recent Blog Posts

Sunday Musings w/ Shore Branding - St. Patrick's Day Edition
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Sunday Musings w/ Shore Branding – 3-29-15

Today’s #SundayMusings with Shore Branding is going green … for St. Patrick’s Day branding news!  Here are the top branding and/or digital marketing stories that caught my attention over the past few weeks revolving around the luck of the Irish and St. Patrick’s Day. #1 – “Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland […]

Pin of Month Word of Mouth Cover Mar15

Pin of the Month – The Power of Word of Mouth Marketing

  March’s “Pin of the Month” landed in our Inbox a few weeks ago.  With a focus on branding through word of mouth advertising, the infographic above from Salesforce Canada’s blog provides quite a few staggering numbers in the power of word of mouth. An overwhelming majority are influenced in the purchasing/buying behaviors by word […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 3-15-15

Welcome to the latest #SundayMusings with Shore Branding!  This week’s stories highlight the latest and greatest news as we head into 2015’s SXSW conference in Austin, Texas.  Are you traveling to SXSW this year?  If so, let us know what you think.  Below are the news stories that caught my attention … #1 – “New […]

Sunday Musings w/ Shore Branding - The Valentine's Day Edition!
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Sunday Musings w/ Shore Branding – 3-1-15

  We are closing out February with a Valentine’s Day #SundayMusings – taking one last look at the branding and digital marketing news from brands and companies as they relate to Valentine’s Day.  Here are the holiday stories that caught my eye heading into and through the month. #1 – “Love Across the Twittersphere” – […]

Super Bowl Infographic

Pin of the Month – Super Bowl Ads

Our February “Pin of the Month” wraps up our NFL and Super Bowl coverage this month.  Building off of our Super Bowl Ad Review, our “Pin of the Month” summarizes the overall impact of Super Bowl ads and which brands got the most out of their investment.  The infographic above was created by engagor who […]

Sunday Musings w/ Shore Branding - The Super Bowl Edition!
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Sunday Musings w/ Shore Branding – 2-15-15

This weekend’s #SundayMusings will focus on the NFL and NFL branding.  While the league has clearly become America’s favorite sport with millions watching every weekend, it certainly doesn’t have its warts.  The league can’t seem to stay out of the news in a negative way as well.  Check ESPN’s NFL page at any point and […]

Super Bowl Ad Review on - Super Bowl XLIX

Super Bowl Ad Review 2015

  It is that time again!  Last weekend’s Super Bowl XLIX managed to break the preceding year’s viewership record, drawing 114.5 million viewers vs. last year’s 112.2 million.  This year’s Super Bowl was one for the ages, even if my favorite team lost in heartbreaking fashion.  That also meant that more people were still glued […]