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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Photo Credit: CBS Philadelphia

Sunday Musings w/ Shore Branding – 7-5-15

  Happy Fourth of July weekend to those of you in the US!  Hope your holiday weekend has been … exactly whatever it is you were looking for. Building off of June’s “Pin of the Month”, this week’s #SundayMusings is dedicated to small businesses and small business branding.  The following stories caught my eye over […]

The NBA logo, aka Jerry West via the NBA’s Twitter page

Brand in Focus – the NBA

With the NBA Draft this past Thursday night and my Minnesota Timberwolves owning the first pick of the draft (Karl-Anthony Towns), this feels like the right time to put NBA branding in focus!  The NBA’s branding efforts across social media have driven a nice niche for the sport, most specifically on Twitter and Vine.  Let’s […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 6/21/15

This week’s #SundayMusings is dedicated to all the dads out there as we celebrate Father’s Day with a little Father’s Day branding summary.  Here are a few write-ups from around the web that caught my attention regarding today’s holiday here in the US. #1 – “Father’s Day 2015: Here Comes the Dadvertising Deluge” – via […]

Small Business Branding Cover POTM June15

Pin of the Month – Small Business Branding

June’s “Pin of the Month” comes to us from TailorBrands.com and takes a look at branding, specifically among small businesses.  What trends are happening right now in small business branding and where do I expect them to go from here?  Let’s dive in … Looking at the four main sections of the infographic, I find […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 6-7-15

As we enter Summer and people head to the shore, I figured it was a good time to dedicate a #SundayMusings to the top Summer branding news entering the season.  The following stories caught my eye over the past few weeks.  What campaigns or brand positionings have caught your eye for this Summer? #1 – […]

Our 2015 Satisfaction survey via SurveyMonkey

Shore Branding’s 2015 Satisfaction Survey

  This is long overdue but I have created the survey that is linked to below on SurveyMonkey to get a better gauge of what readers like/dislike about the site, where you connect with Shore Branding across the web, and what opportunity areas you see for the blog. Please click on this link to take the […]

Loyalty to Brands - Dunkin' Donuts (Photo from Dunkin' Donuts Twitter)

Loyalty to Brands – Dunkin’ Donuts

This quarter’s “Loyalty to Brands” write-up focusing on a brand/company that I have liked for a long time but have become loyal to over the past year and for a specific reason.  Dunkin’ Donuts has been around for a long time, particularly in the Northeast. Everyone loves a munchkin (even if you have to cheat […]

Photo Credit: CBS Philadelphia

Sunday Musings w/ Shore Branding – 5-24-15

Happy Memorial Day Weekend to everyone in the States!  In this week’s #SundayMusings we’re going to build off of last weekend’s “Pin of the Month” on mobile travel and link in loyalty-related articles, ahead of next weekend’s latest “Loyalty to Brands” write-up.  Here are several write-ups that I have found on brands that I have […]