Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.

Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Most Recent Blog Posts

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 1-17-16

We are breaking from the themed-approach for this weekend’s #SundayMusings.  There were several stories that caught my eye recently that I wanted to call out, but there is very little commonality between them.  You’ll survive, I’m sure of it.   #1 –  “Super Bowl Ad Tracker: Everything We Know About 2016’s Commercials” via Thoughts: […]

Pin of the Month Cover Jan16

Pin of the Month – Building Stronger B2B Relationships

Click To Enlarge Via Salesforce   Our first “Pin of the Month” of 2016 was passed to me via email and is from Salesforce Canada.  Continuing with a little bit of focus on Customer Experience (CX) and the power it has, or can have, for your brand, I thought this was a timely infographic.  You […]

Hello 2016!  #SundayMusings w/ Shore Branding
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Sunday Musings w/ Shore Branding – 1-3-16

Happy New Year!  2016 is upon us and I wish you nothing but the best as we say goodbye to 2015 and hello to 2016.  Before we fully jump into the new year, today’s #SundayMusings takes a look back at some of the best summaries in branding-related stories from around the web.   #1 – […]

Book Review - "The Effortless Experience" by Matthew Dixon via

Book Review: The Effortless Experience

Over the course of 2015, I have read more than a handful of books on Customer Experience and how to make improvements for yourself and your organization through the overall experience of your brand.  While most were enjoyable reads, the one that intrigued me the most was Matthew Dixon’s “The Effortless Experience – Conquering the […]

Sunday Musings w/ Shore Branding - Happy Holidays!
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Sunday Musings w/ Shore Branding – 12-20-15

Happy holidays everyone!  Today’s #SundayMusings focus take a look at my two favorite stories related to Christmas branding.  Both campaigns were found via AdFreak.     #1 –  “Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters” via Thoughts: Ugly sweaters may or may not be as popular as ever, but I still […]

Rebrands Infographic Cover

Pin of the Month – The Best and Worst Rebrands

December’s infographic for our “Pin of the Month” landed in my Inbox several weeks ago from Oomph.  It is a fascinating look at the best and worst rebrands from around the globe.  Sometimes these work, sometimes these don’t and this infographic pulls out the highlights and lowlights over time.   If you pay attention to […]

Sunday Musings w/ Shore Branding focusing on Pinterest (Photo credit:

Sunday Musings w/ Shore Branding – 12-6-15

Today’s #SundayMusings focus on the forthcoming holidays and tech-related gifts that have caught my eye … you know, for others of course.   #1 –  “Great home tech gifts” via Thoughts: Great gifts for around the house, but the Petzi webcam at the end of this review is amazing.  We’re now at a stage […]

The Samsung SUHD TV Product Review

Product Review: Samsung 4K SUHD TV

First, Happy Thanksgiving to you and yours! One of the bigger hits from this week was a more recent purchase for our house.  Several months ago we decided it was time to finally replace the 2005 big screen TV in our living room.  That antique was a great big screen for what it was worth, […]