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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Photo Credit: CBS Philadelphia

Sunday Musings w/ Shore Branding – 5-24-15

Happy Memorial Day Weekend to everyone in the States!  In this week’s #SundayMusings we’re going to build off of last weekend’s “Pin of the Month” on mobile travel and link in loyalty-related articles, ahead of next weekend’s latest “Loyalty to Brands” write-up.  Here are several write-ups that I have found on brands that I have […]

Modern Mobile Travelers POTM May15 Cover

Pin of the Month – The Modern Mobile Travelers

Building off of last weekend’s #SundayMusings, our “Pin of the Month” for May dives in on mobile, specifically the mobile traveler.  This month’s infographic coincides with a free ebook from Usablnet.com.  With an interest in mobile and a desire to always be traveling, this one was right up my alley. The infographic takes a look […]

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Sunday Musings w/ Shore Branding – 5-10-15

We are focusing our efforts on mobile in this week’s #SundayMusings.  With the recent announcement from Google (Mobilegeddon) and its impact on web sites and search results, it feels like a good time to keep an eye on all things mobile. #1 – “How to Ace the Google Mobile-Friendly Test & Score 100%” – via […]

Updated Pinterest Tips for 2015 via ShoreBranding.com

Updated Pinterest Tips – 2015

Pinterest continues to grow in popularity and I thought it would be a good idea to build off of our original Pinterest Tips article given all of the new features, updates, etc. that have been rolled out since the write-up a little over a year ago.  Those tips still ring true when thinking about leveraging […]

Sunday Musings w/ Shore Branding focusing on Pinterest (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding – 4-26-15

Our #SundayMusings continues “Pinterest Month” here on Shore Branding with a look at a handful of news and stories regarding the platform, how to leverage it, and what businesses can do to maximize their efforts.  Building off of last weekend’s “Pin of the Month”, here are the top stories from around the web that related […]

Pin of the Month Cover Apr15

Pin of the Month – The Most Pinteresting Brands

Over the next couple of weeks we are going to be focusing on Pinterest.  That starts this weekend with our April “Pin of the Month” from Unmetric – “The Most Pinteresting Brands” infographic.  We have actually used infographics from Unmetric in the past for our “Pin of the Month” but they keep producing some of […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 4-12-15

This week’s #SundayMusings are no joke, as we take a look back at April Fools’ Day news from around the web and across brands.  The first of April has become a great branding day as brands come up with fake news stories to draw some added attention in their direction.  It doesn’t always work out […]

Brands Winning on Vine - 2015 Edition

Brands Winning on Vine – 2015

Since launching, Vine has made stars out of your average Joe’s.  The site took off without even having a web site at first.  The platform – which now includes a web page – continues to be one of the most appealing ways to catch my attention when it comes to online video. Vine may or […]