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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Contact Us

Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Sunday Musings w/ Shore Branding - Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – 11-23-14

This week’s #SundayMusings is near and dear to our heart as we focus on the Thanksgiving holiday and Thanksgiving branding efforts made around the country.  For those that don’t already know, we have set up SaveThanksgiving.net in an effort to keep the holiday alive and with our respective friends and family; not at the mall […]

Pin of the Month Thanksgiving Cover

Pin of the Month – Thanksgiving

Did you really have any doubt that our “Pin of the Month” for November would have something to do with Thanksgiving.  Our #SaveThanksgiving efforts are once again in full swing this month.  However, we’re focusing on Thanksgiving football with November’s “Pin of the Month”, created by Statographics. The tradition of Thanksgiving football has lived in […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 11-9-14

Welcome back to another edition of #SundayMusings w/ Shore Branding.  Our focus this week will be on brand loyalty and the customer experience.  This builds off of October’s “Pin of the Month” and the continuation of our “Loyalty to Brands” series.  Here are the top stories from the past few weeks that caught my attention. […]

"Loyalty to Brands" focusing on Amazon.com

Loyalty to Brands – Amazon

By a show of virtual hands, who has shopped on Amazon in the past week?  That’s what I figured and the leader in ecommerce is our focus in the latest “Loyalty to Brands”.  Founded in 1994 as an online bookstore, Amazon has become much, much more over the years.  There isn’t much out there for […]

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding – 10-26-14

This week’s #SundayMusings focuses on a topic that doesn’t get as much publicity as it probably should across social media.  Building brand advocacy and brand ambassadors is an immensely powerful channel to growing your brand or company.  Their ability to promote your brand to a broader audience, while aiding your word-of-mouth advertising can go a […]

Brand Advocates POTM Cover

Pin of the Month – Brand Advocates

Our October “Pin of the Month” comes to us from BzzAgent and research conducted by Dr. Kathleen R. Ferris-Costa.  The research provides data behind the power of building brand advocacy and turning consumers into advocates for your brand, product, and/or company. Brand advocates help build word of mouth advertising for your brand and are influencers […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 10-12-14

Welcome to another edition of #SundayMusings – the top news and stories that caught our attention from the past few weeks.  We have wrapped up our focus on LinkedIn and this week’s musings take us back to the core principle of branding.  Here are several branding-related stories that caught our attention: #1 – “10 Social […]

LinkedIn Company Pages

Eight Tips When Leveraging LinkedIn Company Pages

As we close #LinkedInMonth (plus) here on Shore Branding, it is time to look at several LinkedIn Tips for building your company page on the network.  We previously looked at improving your own, personal page on LinkedIn but now it is time to focus on business pages.  Several tips are similar in concept, but LinkedIn […]