Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.

Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Most Recent Blog Posts

Google Maps Cover Pin of Month Apr14

Pin of the Month – Google Maps

    The ‘Pin of the Month’ for April 2014 is one that was actually sent my way by Louann Fadrik of  This ties in nicely with one of the recent themes written about here on – my personal loyalty to Google’s products.  This month’s ‘Pin of the Month’ focuses specifically on Google […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 4-13-14

Welcome back to a new #SundayMusings w/ Shore Branding!  Our bi-weekly write-up has a new focus topic this week and that is content marketing.  Content marketing has become all the rage, but truth be told, I see it as a fancy phrase that is an extension of your branding efforts.  I’m sure many will disagree […]

Go read this book!
"Brand Against the Machine" by John Morgan Book Review – “Brand Against the Machine” by John Morgan

  Occasionally, I fall into a book and feel strongly enough that it is worth putting together a few additional words on it so that readers know that I feel it would be worth their time and investment.  That time has come as we have found another fine example with John Morgan’s “Brand Against the […]

A mobile #SundayMusings w/ Shore Branding!
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Sunday Musings w/ Shore Branding – 3-30-14

Happy Sunday and Happy Spring … at least according to the calendar.  This week’s #SundayMusings will focus on mobile and mobile marketing, so here are the top stories that caught my attention over the past two weeks under this umbrella.  Enjoy! #1 – “Foursquare CEO: How We’ll Tell You Where To Eat And What To […]

Loyalty and Mobile Pin Cover Mar14

Pin of the Month – Restaurant Mobile Apps

    Our March 2014 ‘Pin of the Month’ includes a bit of information on the key talking point this month on – loyalty.  The infographic itself was found on’s blog and was immediately selected based on the first of five tips it provided to restaurants who are considering a mobile app. The […]

Sunday Musings w/ Shore Branding - St. Patrick's Day Edition
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St. Patrick’s Day Sunday Musings w/ Shore Branding – 3-16-14

    Top o’ the mornin’ to ya!  Happy almost St. Patrick’s Day!  This weekend’s #SundayMusings w/ Shore Branding will focus on headlines that tie into the holiday.  Hope you enjoy! #1 – “How Irish Brands Celebrated St. Patrick’s Day” – via  Premise: This write-up is actually a summary of several St. Patrick’s Day […]

My loyalty to Google products continues ...
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Loyalty to Brands – Google

  Welcome to a new series here on called “Loyalty to Brands”.  As referenced in last week’s #SundayMusings, from time to time, we’ll be putting together a summary on the brands we are loyal to and why.  However, I would also like to open this up for guest writing opportunities as well – similar […]