Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.
Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.
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Phone: 732-970-4237
Email: john@shorebranding.com
Most Recent Blog Posts

Pin of the Month – Disney
After reviewing several infographics in the final cut around May’s holidays (Cinco de Mayo and Mother’s Day) we’ve decided that May’s Pin of the Month will go in a completely different direction. I found this Disney infographic over the past weekend and thought it laid out their branding empire pretty nicely. If you want to [...]

Sunday Musings w/ Shore Branding 5-12-13
Another Sunday in May and another holiday to go celebrate. Happy Mother’s Day to all the moms that are readying this! Here are this week’s ‘Sunday Musings w/ Shore Branding’ – the top five stories in branding and digital marketing. For those interested, you can find the archives of this weekly write-up under the Blog-Sunday [...]

Sunday Musings w/ Shore Branding – 5-5-13
Here are this week’s ‘Sunday Musings’ – the top five stories in branding and digital marketing. You can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page. #1 – “Facebook Earnings Results Show Progress On Mobile” – ReadWrite.com Premise: Facebook reported their financials from Q1’13 earlier [...]

Ten Tips When Leveraging Facebook for Your Brand
Over the next few months, we’ll be focusing on several of the most commonly used social media sites out there and providing recommendations on how to better leverage them to promote your brand and/or business. Given the results from the first poll on our site, Facebook will be the first platform that we focus on. [...]

Sunday Musings w/ Shore Branding – 4-28-13
Here are this week’s ‘Sunday Musings’ – the top five stories in branding and digital marketing. You can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page. #1 – “Starbucks Hopes to Grow Loyalty Program with Expansion to the Grocery Aisle” – AaramShopPro.com Premise: Starbucks has [...]

Sunday Musings w/ Shore Branding – 4-21-13
We’re back after a week’s hiatus with our ‘Sunday Musings’ – the top five stories in branding and digital marketing from the past week. As always, you can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page. #1 – “9 Ways to Become a Better Facebook [...]

Pin of the Month – Google Glass
April’s Pin of the Month comes from a particularly interesting new product to hit the market from Google, their Goggle Glass eyewear. For those that may have missed last month’s first entry, each month we’ll be posting one of the better infographics, pictures, etc. from our Pinterest page as a blog entry and (over-) analyze [...]