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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Contact Us

Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding – 10-26-14

This week’s #SundayMusings focuses on a topic that doesn’t get as much publicity as it probably should across social media.  Building brand advocacy and brand ambassadors is an immensely powerful channel to growing your brand or company.  Their ability to promote your brand to a broader audience, while aiding your word-of-mouth advertising can go a […]

Brand Advocates POTM Cover

Pin of the Month – Brand Advocates

Our October “Pin of the Month” comes to us from BzzAgent and research conducted by Dr. Kathleen R. Ferris-Costa.  The research provides data behind the power of building brand advocacy and turning consumers into advocates for your brand, product, and/or company. Brand advocates help build word of mouth advertising for your brand and are influencers […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 10-12-14

Welcome to another edition of #SundayMusings – the top news and stories that caught our attention from the past few weeks.  We have wrapped up our focus on LinkedIn and this week’s musings take us back to the core principle of branding.  Here are several branding-related stories that caught our attention: #1 – “10 Social […]

LinkedIn Company Pages

Eight Tips When Leveraging LinkedIn Company Pages

As we close #LinkedInMonth (plus) here on Shore Branding, it is time to look at several LinkedIn Tips for building your company page on the network.  We previously looked at improving your own, personal page on LinkedIn but now it is time to focus on business pages.  Several tips are similar in concept, but LinkedIn […]

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding – 9-28-14

Our last #SundayMusings that focuses on LinkedIn as we close out “LinkedInMonth” – which turned into two months given the amount of content.  We have focused our #SundayMusings efforts on the professional network over the past few weeks and have our last two “Pin of the Month” entries on the platform as well.  Next week […]

ShoreBranding.com September 2014 "Pin of the Month" from Mainstreethost.com - "9 Riveting stats that will convince you to sign up for LinkedIn".

Pin of the Month – LinkedIn Statistics

“LinkedIn Month” (Plus) continues with our next “Pin of the Month”.  We have been focusing on LinkedIn for several weeks now, beginning with our August “Pin of the Month”, several #SundayMusings, and a Tips article.  The infographic above comes from Mainstreethost.com and provides key LinkedIn Statistics directly from LinkedIn itself. This infographic caught my attention […]

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding – 9-14-14

We continue with our “#LinkedInMonth” today with our second #SundayMusings that focuses on the business social network.  Similar to two weeks ago, here are the top stories of the past few weeks regarding LinkedIn.  Again, if you have an article or recommendations for stories to cover on LinkedIn, let me know and we’ll share in […]

LinkedIn Tips for Your Brand

Six Tips When Leveraging LinkedIn for Your Personal Brand

Founded in 2002 and launched in 2003, the social network for business professionals has done nothing but continue to grow exponentially over the past decade-plus.  In 2011 the company went public, taking the network into another stratosphere in popularity.  Given the uniqueness of LinkedIn, we’re going to break up our Tips into two groups – […]