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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Photo Credit: CBS Philadelphia

Sunday Musings w/ Shore Branding – 8-30-15

Today’s #SundayMusings takes a look at a few brands that I have become very familiar with over the past 15 months with our child.  As we close out Summer, head into Labor Day Weekend, and take our next family vacation to Sesame Place, I wanted to focus on several brands that we have essentially adopted […]

Periscope POTM Cover Aug15

Pin of the Month – Periscope Tips

We continue on with our unannounced “Periscope Month” here in August, with our “Pin of the Month” focusing on more Periscope tips.  After diving into Brands Winning on Periscope and last weekend’s #SundayMusings, here is a look at several more tips from JenLehner.com. As mentioned in last weekend’s write-up, we’re going to see tips-related articles […]

Sunday Musings w/ Shore Branding focusing on Pinterest (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding – 8-16-15

We’re back with another #SundayMusings with Shore Branding and will continue with a focus on Periscope for at least another week.  Last week’s “Brands Winning with Periscope” received a good number of views so I wanted to keep the focus specifically on Twitter’s live streaming app for this week’s #SundayMusings.  Here are several write-ups over […]

What brand's are winning on Twitter's Periscope platform?  Periscope.tv

Brands Winning on Periscope

Twitter’s Periscope app is in its infancy stage but I would recommend you jump on board now while the iron is hot!  When Twitter released its quarterly earnings about a week and a half ago, the call was also a “scope” and shown live on the app.  It was then I realized it was time […]

Branding and Digital Marketing

Sunday Musings w/ Shore Branding – 8-2-15

This week’s #SundayMusings with Shore Branding is somewhat unique in its style in that I am building off of our Loyalty to Brands write-ups and have found recent news from brands and companies that we have focused on in the past.  Here are a few headlines that have caught my eye on several of the brands […]

Jet.com

Loyalty to Brands – Jet.com

Our next installment of “Loyalty to Brands” focuses on a newcomer to the world of ecommerce – Jet.com – having just officially launched this past Tuesday – after a few months in beta testing. When I read someone describing Jet as “when Amazon meets Costco”, I knew I would be interested.  After getting into the […]

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Sunday Musings w/ Shore Branding – 7-19-15

Welcome back for another #SundayMusings with Shore Branding!  This week’s discussion and links all circle around the world of mobile and mobile advertising.  Here are the top stories that have caught my eye over the past few weeks. #1 – “Televisions Are No Longer the Screen of Choice for Kids” – via AdAge.com Premise: A […]

Sterling Cooper Cover Jul15

Pin of the Month – Sterling Cooper / Mad Men

The good folks over at Unmetric are at it again in our July “Pin of the Month”.  We have used several infographics from Unmetric since launching our “Pin of the Month” feature.  Earlier this year, one of the more acclaimed shows in my memory, Mad Men, came to an end.  The infographic above takes a […]