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Welcome to Shore Branding! We are a brand and digital marketing consulting blog that combines a scientific, data driven approach with common sense realities to improving your brand and market positioning.


Whether you are a small business owner looking to understand or improve your marketing communication and strategy to attract consumers/customers, or an established brand looking to tweak your positioning, our consultative approach will help you build your brand/business.

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Contact Us

Phone: 732-970-4237
Email: john@shorebranding.com

Most Recent Blog Posts

Sunday Musings w/ Shore Branding - The Valentine's Day Edition!
(Photo credit: blog.templatemonster.com)

Sunday Musings w/ Shore Branding – 3-1-15

  We are closing out February with a Valentine’s Day #SundayMusings – taking one last look at the branding and digital marketing news from brands and companies as they relate to Valentine’s Day.  Here are the holiday stories that caught my eye heading into and through the month. #1 – “Love Across the Twittersphere” – […]

Super Bowl Infographic

Pin of the Month – Super Bowl Ads

Our February “Pin of the Month” wraps up our NFL and Super Bowl coverage this month.  Building off of our Super Bowl Ad Review, our “Pin of the Month” summarizes the overall impact of Super Bowl ads and which brands got the most out of their investment.  The infographic above was created by engagor who […]

Sunday Musings w/ Shore Branding - The Super Bowl Edition!
(Photo credit: MixedNutsAndLove.deviantart.com)

Sunday Musings w/ Shore Branding – 2-15-15

This weekend’s #SundayMusings will focus on the NFL and NFL branding.  While the league has clearly become America’s favorite sport with millions watching every weekend, it certainly doesn’t have its warts.  The league can’t seem to stay out of the news in a negative way as well.  Check ESPN’s NFL page at any point and […]

Super Bowl Ad Review on ShoreBranding.com - Super Bowl XLIX

Super Bowl Ad Review 2015

  It is that time again!  Last weekend’s Super Bowl XLIX managed to break the preceding year’s viewership record, drawing 114.5 million viewers vs. last year’s 112.2 million.  This year’s Super Bowl was one for the ages, even if my favorite team lost in heartbreaking fashion.  That also meant that more people were still glued […]

Sunday Musings w/ Shore Branding - The Super Bowl Edition!
(Photo credit: MixedNutsAndLove.deviantart.com)

Sunday Musings w/ Shore Branding – 2-1-15

Welcome to a Super Bowl edition of #SundayMusings!  With some skin in the game for the second year in a row, the nerves are a little shot, as the Seattle Seahawks look to become the first team in a decade to win two Super Bowls in a row.  Ironically, the last team to do so […]

Samsung (Photo credit: KiddsKids.com)

Loyalty to Brands – Samsung

With more than a just a slight hint in last weekend’s #SundayMusings, we walked into our latest “Loyalty to Brands” here on Shore Branding.  Founded almost 80 years ago, Samsung has become a dominant force in consumer electronics over the past two decades.  From its rapid growth in equipment and partners in mobile devices to […]

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding – 1-18-15

This week’s #SundayMusings takes a look at the top news and stories from last week’s #CES2015 event in Las Vegas.  Here are a couple stories that I found to be of particular interest and then we’ve changed things up this week a bit.  Below that are a number of summary articles from around the web […]

Pin of the Month Cover - Social Media

Pin of the Month – Social Media

Happy 2015 everyone and welcome to another year of our “Pin of the Month” here on ShoreBranding.com.  January’s “Pin of the Month” takes a look at several key social media numbers and statistics across several of the key players in social media.  The infographic itself was found on Pinterest and originated from this article. So […]